Today, the only legal tender in the Ming Dynasty is Bao Banknotes.
Although it is now the twenty-fourth year of Hongwu, the monetary system of the country has not been as smooth as Zhu Yuanzhang thought, but banknotes and silver are being used in large quantities.
However, the legal status of Baochao is unshakable.
Even in the Ming Dynasty, treasure banknotes were the only legal tender.
One hundred guan of treasure notes is equivalent to one hundred taels of silver.
As soon as this person shouted out, he wanted to pay one hundred taels of silver to buy the ice jade jelly, which was a hundred servings.
As soon as these words came out, people around him suddenly burst into shock.
Although everyone knew that today, there would be those rich locals who wanted to try it out, but no one thought that these people were so rich.
It's just a thing to cool off the summer heat, and it only costs a hundred taels.
Immediately, another steward came to buy ice jade jelly for the master's family. He stood up with an unhappy expression: "Are you from that family in Nancheng? I don't think there are many ice jade jelly here. Your family I want to buy a hundred copies, how can I wait for others to buy again?"
Someone stood up and stood up, and the people behind him immediately pointed out the person who wanted to buy a hundred copies of Bingyu Jelly.
"Your family is the only one with money? My family will buy five hundred copies!"
"How come, who's short of money? My family bought all the ice jade jelly from Chang's shop today!"
In an instant, the atmosphere of a fight for wealth suddenly spread, and the stewards of each family began to clamor, no one wanted to lose to the other.
The people around them who had reacted and were ready to rush to buy smoothies and ice cream stopped one after another and gathered around to watch the excitement.
At the scene, the fight of words began to escalate to a fist fight.
The shopkeeper of the Chang family finally took his waiters and squeezed into the venue, stopping everyone in front of the stall where the ice jade jelly was placed.
Under the glare of everyone, the shopkeeper of the Chang family wiped the sweat from his forehead and said loudly: "Everyone! Everyone! Listen to me!"
In Yingtian City, everyone looks up but not down.
Everyone knows who is behind each family's business.
The Chang family shop was the business of Prince Kaiping, and now the head of the Chang family is still the founding father.
Seeing the shopkeeper of the Chang family, he spoke.
The stewards who were about to start a fight stopped and looked at the manager of the Chang family silently.
"Shopkeeper, tell me, what do you mean by this ice jade jelly?"
"You can't just say that if one family has money, just let them buy it."
"Isn't this why you can't see people clearly!"
With a smile on his face, the shopkeeper of the Chang family explained: "Everyone, everyone has seen that the price of this ice jade jelly is so high. Firstly, it is because the whole city of Chang'an is voting for one share today, and secondly, it is because the price of the ice jade jelly is so high. There has never been one among them, and there are only three of them... There are only so many of them."
While explaining, the shopkeeper of the Chang family looked at everyone present apologetically: "Furthermore, my family also said that this item has a unique taste and unique style. For such a thing, it is better to enjoy it alone than to enjoy it together, and the quantity is limited. With so many, it was decided that each family could only purchase ten copies at a time, and there would be no extra copies, so it would appear more fair."
High price and limited sale!
Several people present who were arguing at the scene showed dissatisfaction after hearing this.
"How come? Just like your Chang family...it can't be said that we can't buy anything even if we have money."
"Ten shares? My husband has thirteen rooms, Mrs. Ru. You asked me to buy ten shares back. How should I divide it?"
"I have more than 20 young masters and young ladies in my family. Ten percent is definitely not enough."
There are people on this side who don't think it's enough, but there are people on the other side who are helping the Chang family speak up.
"How? The human heart is not enough for a snake to swallow an elephant?"
"How can you get ten points? I think it is most fair for the Chang family shop to do this. The Chang family is really a kind family!"
"Are you making such a fuss? Who of your family's husband is an old man who still marries so many beauties?"
"And your family, the farm outside the city is not as big as an asshole, so you dare to have so many young masters and young ladies? You are not afraid that even the coffin boards will be divided when the boss is gone!"
Seeing that things had escalated to the point of scolding each other, the manager of the Chang family quickly raised his hands.
There was an expression of begging for mercy on his face, and then he whispered: "I believe you all know which nobleman made this thing, right?"
When everyone heard this, they immediately nodded.
Needless to say, everyone knows which noble person in the palace made this thing.
The shopkeeper of the Chang family looked at the nervous expressions of everyone, nodded with satisfaction, and raised the corners of his mouth slightly: "I will also tell you the truth, each family is limited to buying ten copies today. This is what the person said, why, I don't think I need to tell you. Alright."
Hearing this, everyone suddenly took a breath.
Only now did he react.
Someone speculated in a low voice: "Is it to have fun with the people?"
Bang!
Immediately, someone nearby patted the person who spoke on the back of the head.
Then he looked at him sideways with disdain: "It's good to know, just shut up!"
Then he looked at the shopkeeper of the Chang family, with a gentle look on his face and said: "It's just ten copies. Anyway, I bought it today, and I can buy it again tomorrow."
"That's right, that's right. How can we monopolize such a rare thing? Naturally, we want everyone to enjoy it together."
"Yes, yes! I thought so too!"
After knowing who made the rules, the stewards of the wealthy families in the city no longer dared to say who had more money and who should have the exclusive use of the ice jade jelly.
The manager of the Chang family gave up his position with a smile on his face.
"In this case, let's all line up. Forget it for the next few days. It's probably available at every house, so don't worry. It's just that I haven't eaten enough lately, so I'll just come back tomorrow."
In the blink of an eye, order returned to Chang's shop.
Opposite Chang's shop, on the second floor of the teahouse facing the street.
There are two pro-military guards outside the door, which is located near the window in the room.
There are three figures standing there. They are Zhu Yunxi, Xie Jin and Sun Cheng.
Looking at the bustling scene in Chang's shop across the street downstairs, Xie Jin couldn't help but admire: "His Highness's handwriting is indeed so extraordinary and eye-catching wherever it goes."
Zhu Yunxi smiled slightly: "It's just some small tricks, just taking advantage of their psychology. The more they want, the more they restrict them and raise the price. Only in this way can they feel that they have not suffered a loss in this transaction. We continued to make money."
Xie Jin looked away from the opposite side and looked sideways at Zhu Yunxi: "Your Highness, do you think you can use this method to make money from these people in the future?"
make money?
Isn't it a simple thing?
Zhu Yunxi met Xie Jin's gaze outside and said quietly: "Tomorrow, the quantity of ice jade jelly sold will be halved because of some troubles in the palace today."
Since you want to use hunger marketing, you have to play it to the end.
Those who did not buy enough today will definitely come to buy more tomorrow.
Holding a piece of ice jade jelly named after the emperor's imperial pen, there is no need to worry about selling it these days.
Xie Jin's eyes suddenly shrank. He had never heard of such marketing tactics and it was the first time in his life that he had seen it.
If it weren't for Zhu Yunxi's identity, he would definitely be able to conclude that the other person would one day become the richest man in the Ming Dynasty based on this incident alone.
Zhu Yunxi smiled and shook his head: "Besides, there are backup plans..."
Xie Jin was even more shocked and puzzled: "What else?"
