Through the powerful resources of Sony Records.
Bunta Takakura, a little-known new singer, actually had a special program on NHK-FM...
Starting from the second week, "Kill That Tokyo Man" was strongly inserted into major music charts across the country.
The album ranks third on the daily RECORD special letter chart, first on the Denpa News New Song Chart, second on the Sound Scan Japan chart, and second on the MUSIC research chart. It is firmly in the top three of all major music charts.
Bunta Takakura's "Kill That Tokyo Man" became a national phenomenon.
…………
Then, Keiko Kanda, the producer of Sony Records, once again received good news. The sales volume of "Kill That Tokyo Man" has exceeded 500,000.
For a newcomer's single, this sales volume is terrifying.
…………
As a trend indicator in the Japanese entertainment industry, "Kill That Tokyo Man" on Oricon ranked first on the daily charts for three consecutive days, suppressing Kondo Masahiko's "Yuyaki no Uta".
In addition, Bunta Takakura also has excellent foreign language skills, and has the copyright of two overseas Japanese drama songs "Miracle Reappearance" and "Clouds and Smoke Turn into Rain".
The contract he signed with Sony was an agency contract for the promotion and distribution of independent musicians' works, and there was no legal dispute between the contracted artists.
This made Takakura Bunta suddenly become a super potential stock in the eyes of major record companies.
Universal, Warner, Aihui, and BMG have all extended olive branches to Bunta Takakura...
…………………………
Rodoron Coffee Shop, Shibuya District, Tokyo Metropolitan Area.
Bunta Takakura looked like she was wearing a black strapless short skirt with a beige rose brooch on her chest. She had fair shoulders and neat short hair. She was holding a cup of coffee in her hand. Her bright eyes were looking forward to it. My own Kanda Keiko.
"Okay...but I want to hold 70% of the newly established studio."
Bunta Takakura took a sip of coffee and agreed to sign an agreement to establish a studio with Sony.
"Of course, by waging a proxy war, you take on risks that you deserve."
Kanda Keiko handed the contract to Takakura Bunta and smiled happily.
…………
As a "newcomer", Bunta Takakura helped Sony Records open up the local market and broke through the male idol market monopoly of Johnny & Associates.
Of course Sony Records wanted to reciprocate the favor and offered quite generous conditions.
The two parties jointly established Takakura Bunta Studio, with Takakura Bunta holding 70% of the shares and Sony holding 30%.
Keiko Kanda serves as Sony's representative to the studio and is part-time general manager, responsible for the daily operations of Bunta Takakura Studio.
Takakura Bunta can get an exclusive recording studio, publicity and distribution resources, advertiser cooperation, professional concert preparation team, etc. from Sony Records.
…………
Of course, all this is based on Takakura Bunta's "Kill That Tokyo Man" winning, which ranked first on the Oricon daily charts for three consecutive days...
If Bunta Takakura's "Killing That Tokyo Man" loses and does not enter the Oricon list, or in other words, does not enter the top ten of the Oricon list...
Now Sony Records is very likely to draw a clear line with Takakura Bunta, and even issue a statement proving that the two parties are a "pure publicity and distribution agency contract", that is, the relationship between the client and the channel dealer, and there is no other music creation cooperation.
If they don't end easily, they will help whoever wins.
This is a common rule among industry giants...
…………
Takakura Bunta originally wanted to go it alone.
However, in the Japanese entertainment industry, major offices are inextricably linked with TV stations, film and television production companies, magazines, newspapers, advertisers, publicity channels, concert organizers, etc.
If the newcomers don’t cooperate with the firm, they won’t be able to function at all.
…………
During this time together, Takakura Bunta was deeply impressed by Kanda Keiko's work ability and professional ethics.
Kanda Keiko also helped Nakamori Akina make her debut and help her make a comeback. Among the extremely competitive Japanese entertainment idol singers, she stood out and became a generation of super idol queens.
Not every record producer has this kind of experience of coming back from a headwind situation.
This is an important reason why Takakura Bunta chose Sony Records to cooperate.
…………
The day after Takakura Bunta and Sony established a joint venture studio.
"Kill That Tokyo Man" broke out again, overwhelming the crowd.
Kill Kondo Masahiko's "Yuyaki no Song", Mr. Children's "Sweetheart Song", "Brave Love Song", Amuro Namie's "Try Me", Nakajima Miyuki's "Sora Jun's Song" and other songs...
Winning the first place on the Oricon Weekly Charts in one fell swoop! ! !
On TV Asahi's "MUSIC STATION" program, Takakura Bunta was called "The New King of New King" (the new king of the post-bubble era)
This statement was unanimously criticized by Johnny's media...
According to Johnny's plan, the Oricon rankings during this period should be the rebirth and re-emergence of Kondo Masahiko, the veteran king.
That’s why boy groups such as SMAP, V6, Kinki Kids, and Arashi postponed the release of their songs to make way for new songs from veteran solo king Masahiko Kondo.
But Takakura Bunta suddenly appeared, and Kondo Masahiko's "Song of Night Fire" became a stepping stone for the new king to ascend the throne.
Of course, the newspapers and magazines controlled by Johnny will launch a public opinion offensive against Takakura Bunta...
…………
Of course, Keiko Kanda and Sony Records are not just freeloaders.
The media resources contacted by Keiko Kanda began to counterattack in the evening newspaper that day.
The market is not based on seniority within the company. Record sales speak for themselves.
Kanda Keiko tried to highlight the public opinion atmosphere of the old and new changes in the fall of the old king and the rise of the new king.
This is the advantage of having a big tree at your back. Just let Sony's public relations department and Kanda Keiko handle this kind of scolding.
…………………………
In addition to the tense public opinion war between the two sides, Takakura Bunta also experienced a first experience in his life.
The first CM advertisement.
Bunta Takakura's personal image did not conform to the era's aesthetic standards of "cartoon boy" and "beautiful handsome guy". Kanda Keiko spent a lot of effort finding advertising resources for him.
Fortunately, "Killing That Tokyo Man" is very popular, so Takakura Bunta finally successfully won his first CM advertisement.
…………
For RB artists, CM advertising is their core income.
The secret of being an RB actor is to maintain a certain level of exposure by starring in TV series and movies, and to stabilize his position in the entertainment industry and receive advertisements.
The income of a single CM advertisement for a top artist is approximately between 80 million and 100 million yen, and the number of CM advertisements is not fixed;
For example: Daimona Yoshinaga Sayuri, the revenue from a single advertisement is 100 million yen.
Artists with this kind of celebrity status generally cherish their feathers and are very cautious about accepting CM advertisements and endorsements.
A-list artists also earn about 50 million yuan from a single CM advertisement, and generally four or five CM advertisements appear every year;
Second-tier artists generally earn 10 million yen in CM advertising revenue;
However, the competition in this segment is extremely fierce, and advertisers’ resources are tight, so they need to accompany clients privately. The number of advertisements received each year is often determined by the number and size of customers received in the nightclub.
Overall, advertising revenue is a very high remuneration income that no star can ignore.
…………
Takakura Bunta suffers from the loss of appearance that lags behind the times.
What he won was a beer advertising order, which is the most common in the Japanese entertainment industry.
An advertisement for Kyoshiya Ise Kadoya ale,
The quoted price for a 6-second CM advertisement is 8 million yen, and the shooting time is half a day.
The plot is also very simple, as long as Takakura Bunta drinks a whole bottle of beer and speaks the slogan of Kyoishiya Ise Kadoya Ale.
Although the shooting was planned to take half a day, it actually took only two hours to complete the shooting.
Takakura Bunta understands why the artists of later generations desperately want to be famous.
In two hours, 8 million was recorded.
Making money is really easy...
…………
After shooting the commercial, Takakura Bunta has to rush to Night Tokyo Club...
