Knowing that Li's Trading Company was producing soap on a large scale, Jia Cong finally couldn't sit still and issued a series of orders to launch a counterattack against Li's Trading Company.
In front of Jia Cong's shop, a banner was pulled up, which read: "In order to give back to our customers, the store has launched a 'big discount' activity. Buy ten soaps and get another soap for free. The more you buy, the more you will get."
There are also two clever tricks to advertise loudly in front of the door to attract customers.
At the same time, a group of brokers that Zhang Fu recruited in advance also began to promote it all over the city.
Jia Cong approached Jia Lian again and borrowed the group of brokers he had to temporarily promote himself for a few days.
With a lot of publicity, it only took one day for everyone in Shenjing City to know the news about Jia's soap, buy ten and get one free.
For a time, the store was crowded with people, and 10,000 bars of soap were sold on the first day.
The next few days were still popular, and there was an endless stream of people coming to buy soap.
Such a big movement also alarmed the Jia family. Jia Lian and Xue Pan came to visit one after another.
"Brother Cong, you are really generous. Will you lose money if you do this?"
"Yes, Brother Cong, is it worth it for you?"
Jia Cong said with a smile: "Brothers, please sit down. Although we will lose a little bit, we won't lose much. I want to make the Li Family Trading Company unable to sell even one piece of soap. If they dare to steal my formula, they will have to pay a price no matter what." .”
Xue Pan suddenly said: "So that's what happened. I said that some time ago, three soap sellers suddenly appeared, which were exactly the same as Cong Brothers' soap. At that time, I was still wondering. Isn't this Li family too underhanded? "
"Brother Xue, I heard that your Xue family has shops in more than a dozen provinces? Are you interested in working with me to sell soap all over the country?"
Xue Pan's eyes lit up after hearing this. This was a good idea. If the soap didn't make money, the Li family wouldn't focus on snatching the formula. There are so many of their own shops, and if they were all spread out, they would definitely make money.
"Brother Cong, I am very interested in cooperating with you. I wonder how Brother Cong wants to cooperate?"
Jia Cong thought for a while and said: "Brother Xue, first go find out the cost of making soap in the Li family, and discuss it with Auntie and Sister Bao. If you want to do it, how much profit will you make from a piece of soap before you can make it? I will tell you in a few days I will come and talk to you in detail.”
Xue Pan glanced at Jia Cong, nodded and said, "That's fine, then brother will be at home waiting for brother Cong to arrive."
Jia Lian also said: "Brother Cong, if you have good things, don't forget your brother. He also owns many shops."
"Now that the second brother has spoken, I can't refuse. The capital is so big and I can't sell it by myself. How about I give you the same price after I discuss the price with Brother Xue?"
Jia Lian smiled and said, "Just do whatever Brother Cong says. Brother, I will listen to you. You won't let me suffer anyway, right?"
Just after they were sent away, Jia She also sent someone to call, and Jia Cong came to the East Road Courtyard again.
When Jia She saw Jia Cong coming in, he couldn't help but sigh. He was really capable of doing things now. It wouldn't be complete if he didn't do something to make some noise every time he came back.
"Why are you making such a big fuss, and what do you want to do?"
Jia Cong raised his hands and saluted: "Sir, Li Rui from Li's Trading Company had someone block me on the road last time. I told him not to care anymore, but he sent someone to my house again and stole the soap formula. Produce so much that I will make him smash the soap in his hands and not be able to sell a single piece.”
"I remember you said that one piece of soap earns more than one qian, and ten pieces of soap only earn one tael. Now you buy ten and get one free without losing money?"
"Master, you are not an outsider, and I won't hide it from you. I improved the recipe again and barely managed not to lose money, so this time I have to bear it with the Li family for a while."
Jia She laughed and scolded: "You kid, you are really a thief. So the prescription Li Rui stole was an old prescription, right?"
Jia Cong smiled and said: "The master is really clever and can predict things like a god. It's true. I deliberately let him steal that recipe just to wait for today."
Jia She pondered for a moment and said, "There must be someone behind the Li family. Can you fight them alone?"
"Officially, of course I can't fight them. I'm just selling my own stuff at a low price. The government has nothing to do with it. As for the dirty hands behind my back, I'm not afraid at all now. The less disciplined I am, the more I like it."
"If this continues, someone will probably come forward to make peace. When the time comes, you'd better just accept it and don't offend people you shouldn't offend over a trivial matter."
Jia Cong nodded and said, "We'll see what happens when the time comes, but I will remember what you said."
······
Several days have passed, and not a single piece of soap has been sold by the Li Family Trading Company.
Everyone in the Li family was sitting in the lobby, looking at each other. They didn't know how to deal with this situation.
Li Qing is Li Rui's father and the helmsman of the Li family business. He looked at the listless people and said, "Everyone, that boy from the Jia family suddenly did something like this. We can't sell even one piece of soap." .
We have produced hundreds of thousands of soaps this time, and the cost alone is more than 300,000 taels of silver. We can't let it go to waste, right? If you have any ideas, please speak up quickly. "
Li Chen was the eldest son of the Li Family Trading Company and Li Rui's eldest brother. Seeing that no one was talking, he stood up and said, "Father, that boy's slogan is the 'Discounts and Big Deals' campaign. It shouldn't last long, right?"
"How long you want to do it depends on what the kid wants. What if he keeps doing it? Are we just going to keep waiting?"
"Father, why don't we just wait. Although this soap is profitable, it has little impact on the Li family. The price the boy sells is cheaper than what we make. Isn't he afraid of losing money to death?"
Li Rui also said: "The price that boy is selling now is much cheaper than what we make. We might as well buy his goods if we make our own. You said we should buy them all now and buy up all that boy's goods." , how about we sell it at a higher price?”
Li Qing looked at his second son, he was the one who caused this. He originally disapproved of him doing this, but this kid just didn't listen. This kid was too smooth and too arrogant.
"This is a way. I'm afraid that his cost is cheaper than ours and he keeps selling it. Should we keep buying it? This thing takes up too much cost."
Li Chen asked doubtfully: "Father, you mean that boy had two formulas, and the second brother got another one? The two formulas are different?"
Li Rui was shocked when he heard this and said hurriedly: "It's impossible. There was only this formula in the batching room at that time, and it was still locked in a box. There were a lot of prepared ingredients in it. They also moved back a box with the formula. Exactly the same.”
