Liang Shichu poured Chen Fan a cup of tea and then smiled honestly.
"This product is meant to supplement your basics and ideas."
"To say I understand, I'm afraid no one understands me better than you. I just..."
"I'm just a little nervous, after all, this is the company's first product."
Chen Fan chuckled, "I completely understand what you are thinking."
"It's just that if we conduct a small-scale internal test, it will immediately attract the attention of peer manufacturers. By then, the other parties will have prepared a response strategy in advance, which will be even more detrimental to our promotion."
Liang Shichu thought for a few seconds, then grinned.
"You are the boss anyway, you have the final say."
"When are you going to officially launch this product?"
Chen Fan asked: "Have you given a name for the product?"
Liang Shichu: "It's called Feifan Antivirus."
Chen Fan nodded, thought for a moment and said, "Three days later, on August 23, it will be officially launched."
Liang Shichu asked again: "When a new product is launched, should we find some media to promote it?"
Chen Fan smiled.
"It's not enough to just go to the media. If you want to do more, you have to make the battle bigger."
Liang Shichu was still thinking about how big the formation would be, but Chen Fan gave the answer the next second.
"The first promotion is related to whether our product can become an instant hit, so we can find CCTV and place a product advertisement directly on CCTV."
Liang Shichu's eyes widened instantly.
"Advertising on CCTV? The advertising fee is not cheap!"
Chen Fan smiled.
"Don't worry. I'll pay for it."
This is the first product of Feifan Technology, and Chen Fan must make it foolproof.
Moreover, in his previous life, he remembered that when 360 Anti-Virus came out, he directly shouted the slogan that it would always be free, and even placed advertisements on CCTV.
As a result, in a short period of time, all peer manufacturers that directly attacked were unable to fight back, creating a business myth.
This time, Chen Fan was full of courage.
He directly took the money earned by the two Internet cafes and the club's recent profit, which was almost two to three million, and handed it all to Liang Shichu.
I placed a page advertisement in several of the most influential newspapers and media in the country, and then bought a page advertisement on three major portal websites.
The last big sum of money was spent on CCTV video advertisements.
This time, Chen Fan really spent a lot of money.
He had to make sure the product was an instant hit.
August 23rd.
Extraordinary Antivirus was launched quietly.
At the same time, advertisements are still being placed in print media and the three major portal websites.
Before the midday news, advertisements with the logo of Feifan Technology began to run.
The advertisement, which lasts only ten seconds, introduces the differences of Feifan antivirus software in detail.
In addition to the firewall, real-time email protection, virus isolation and other functions common to other anti-virus software on the market, this anti-virus software also has novel features that other software does not have.
One-click scanning, customized scanning, pop-up filtering, powerful mode, energy-saving mode...
Of course, there is also the biggest killer feature, one-click system recovery.
These features are novel enough to arouse people's interest.
Of course, Feifan Antivirus also thoughtfully provides various versions such as personal version, home version, small and micro business version, and enterprise version.
Pricing also ranges from 99 yuan to 599 yuan.
Anyway, if you compare carefully, you will find that the pricing of each version of theirs is just a bit cheaper than that of peer manufacturers.
In this era, short videos and self-media have not yet emerged, but the promotion effect of print media and TV is still very obvious.
On the first day of advertising, the number of software downloads on Feifan Technology’s official website has been constantly changing.
Some people feel curious after seeing the advertisement and download it to experience it.
Some people go there for the novel features and one-click system restoration.
Throughout the whole day, Chen Fan stayed at Feifan Technology, staring at the download data in the background with Liang Shichu.
Chen Fan was doing relatively well. The employees outside looked at the constantly beating downloads and yelled from time to time, obviously unable to control their emotions.
6876.
This is the number of downloads on the first day.
To be honest, Chen Fan is already very satisfied with this data.
After all, Feifan Technology is a new company, and many people came here simply because of the advertisements.
As long as they are willing to download and experience it, Chen Fan is confident that they will eventually pay.
Because compared with its counterparts from other domestic manufacturers, the advantages of Feifan anti-virus software are obvious.
Sure enough, with the download experience of the first batch of users, starting from the next day, the real-time monitoring of data in the company's backend directly turned into a terrifying straight line.
The number of downloads is almost skyrocketing.
Moreover, the number of real-time paying users for background detection continues to increase.
What does this mean? It means that many people pay directly after downloading and experiencing it.
Finally, through calculation statistics, the conversion rate of paid users among download users was 78%.
This is definitely a super scary number.
Three days.
The number of downloads of Feifan anti-virus software exceeded 50,000.
And this data is still growing rapidly.
At this time, Feifan Technology instantly attracted the attention of peer manufacturers.
Everyone began to find out what this extraordinary technology was.
After some inquiries, I found out that this company was not from a first-tier city in Beijing, Shanghai and Guangzhou, but from a newly opened small company in Yunhai City.
Now, the internet was shocked.
The most important thing is that they downloaded the extraordinary anti-virus software. After research, they found that this anti-virus software is too powerful.
It is at least two versions ahead of all anti-virus software on the market.
Powerful functions, simple operation, and various new functions that have never been seen before are eye-catching.
What leaves fellow manufacturers speechless the most is that this company is really good at causing trouble.
They actually launched a new welfare policy on the third day.
Feifan Technology has released a new announcement.
To celebrate the number of downloads of Extraordinary Antivirus exceeding 50,000, and to thank users for their enthusiasm. From now on, all users who download the Feifan anti-virus software can pay 10 yuan to try it for free for one week and 9.9 yuan for one month.
Of course, there are also versions in various price ranges and lifetime buyout prices of up to several thousand yuan.
The founder of this company is also very good at playing.
All colleagues were completely dumbfounded for a moment.
Before they could react, stimulated by the one-cent trial for a week, the number of downloads and payments for Feifan Antivirus surged again.
Until August 30th, the interview for Feifan Antivirus was held for a week.
The number of downloads of Feifan Antivirus successfully exceeded 500,000.
There are as many as 450,000 paying users.
Although at least half of the paying users come for the one-cent benefit of experiencing it for a week.
However, there are at least 200,000 users who have actually purchased the Extraordinary antivirus package.
In one week, the sales of Feifan Antivirus exceeded 22 million.
Powerful firewall capabilities, convenient operation, and various comprehensive functions that are far ahead of its peers...
All these things came together to create the myth of sales of 22 million a week.
At this point, the first shot of Extraordinary Antivirus is off to a good start.
