Apple is happy this year, because the sales of iPhone 5 in the Greater China market have doubled in the first half of this year. However, the main reason for the doubling of sales is that the previous sales data base was too small.
It can also be seen that without Xingyu Technology, other domestic mobile phone manufacturers really cannot compete with Apple in the high-end market.
Domestic peers are very embarrassed, especially before Xingyu Technology faced chip suppression, some people accused Xingyu Technology of almost monopolizing the entire domestic high-end market share and denying other peers a way to survive.
Now his true form has been directly revealed, which explains the saying, "Every chance I give you is useless."
People from all walks of life in the country suddenly realized that the domestic smartphone industry seemed to be a grand occasion with many companies. Except for Xingyu Technology, most of them were OEM, without their own innovation, let alone their own core technology.
Now everyone has seen it, even the general public has seen it. No peer in the industry can compete with Apple. Except for Xingyu Technology, only Xingyu Technology can currently do so.
Moreover, it is precisely because of this that it was suppressed and sanctioned by the United States.
However, there is one phenomenon worth noting, that is, the sales of high-end mobile phones in the domestic mobile phone market in the first half of this year, the overall industry data was actually worse than the same period last year.
Regarding this situation, everyone without hesitation believed that the Xingyu Technology STAR4 mobile phone production dropped significantly due to the shortage of chip supply, which is why the sales data in the first half of the year dropped compared to the same period last year.
There is nothing wrong with that either.
But it also reflects a phenomenon from the side. Although none of its domestic peers can compete, Apple has not succeeded in taking up all the market share transferred by Xingyu Technology.
According to relevant data, Apple has only taken about 32% of the market share transferred by Xingyu Technology.
In other words, since the first half of this year, many high-end market mobile phone users would rather continue to use STAR4 than change their mobile phones. Among them are real die-hard fans of Xingyu Technology, and there are also some very patriotic users who support national brands with practical actions. There are also some users who see that Apple's new products are not much more advanced than the STAR4 mobile phone.
These users all refused to change brands. Some users even threatened to become STAR4 nail users online and would never change as long as they can still compete. In particular, some die-hard fans said they would wait patiently for the return of the king of Xingyu Technology.
This series of factors led to a year-on-year decline in sales in the high-end area of the domestic mobile phone market in the first half of this year. We must know that the current smartphone industry is in the explosive period of the incremental era. It can be seen how influential Xingyu Technology is in the domestic mobile phone industry now. .
Even Apple, its biggest competitor, did not attract many users when Xingyu Technology's products were in a vacuum period.
There are two factors that cannot be ignored to form this situation. One is the user's usage habits. Over the years, Xingyu Technology's mobile phone users have become accustomed to the operating feel of this mobile phone's TOS system. It will be very difficult to use it if it suddenly changes to another brand. Habit.
Habits are a very scary thing. Once a habit is formed, it is difficult to actively change and adapt to new things. Unless it is absolutely necessary, users will only think about how to adapt to their previous habits.
Another factor is of course inseparable from public opinion propaganda. Group Xingxing owns several major Internet mainstream new media platforms, and even if it does not currently have an advantage in the public opinion position, it is still equally matched.
The public opinion factor is also a very important link. If you don’t have your own voice channel and a media platform where you have the final say, you won’t be able to do anything about it no matter how others criticize you.
Over the years, Qunxing Capital's layout in the public opinion field has begun to gradually exert its power, and it can in turn suppress its opponents through public opinion means and create black spots for competitors. Artists under Yixing Media Group will not promote it. Foreign brands will also endorse domestic brands, and they will spare no effort to guide people to support domestic brands in terms of public opinion.
It is a combination of factors that has created the current situation. Even though Apple's sales in the Greater China market have doubled this year, the absolute sales volume is actually not as good as their internal expectations.
Now that Xingyu Technology has released the STAR4-Plus mobile phone, it has been verified again. Even though the company did not publicize it, there was still a rush to buy it.
The inventory of major offline stores has been allocated to 1 million mobile phones. This is obviously because the company is consciously controlling shipments. The output of the STAR4-Plus version is also about 33 million units. If shipments are not controlled, it may be lost in the third quarter of this year. Once sold out, there will be no more items for sale later.
Xingyu Technology does not hope that in the next eight or nine months, users who want to buy STAR series mobile phones will not be able to buy the products. If they are sold out early, some users will definitely give up and may just buy them. Apple mobile phones, especially some swing users.
Therefore, it is necessary to control the sales volume, and a batch of goods can be launched online after a period of time. In this way, those wavering users will most likely choose to be patient and wait, what if they can grab the STAR4-Plus mobile phone next time?
If you don’t get it the first time, you should be patient. You might be lucky enough to get it next time, so just wait. If you don’t get it the second time, you should be able to get it next time. If you wait a little longer, you might be able to get it; After failing to buy it three times, my mentality was a bit broken and I got angry, so I started to fight. Madd couldn't believe that I still couldn't buy it...
After a few more times, I still haven't gotten one, and now most of them are lying flat and rotting. It's impossible to buy an Apple machine or something. I've waited for so long and invested so much time in sunk costs. I don’t care if I wait any longer…
It can be seen that marketing strategy is also a very important link. If Xingyu Technology sells out its inventory early, it must be a pure and stupid behavior, which is equivalent to pushing the wavering users into the hands of competitors.
And to maintain this hunger marketing idea, we always tell everyone that it is out of stock now, but don't panic, we are working overtime to drive screws, and it will be in stock soon. Please wait a little longer.
In this way, some users who did not rush to buy it will be left with a little thought, and they will wait.
If the inventory is cleared immediately, and then it is announced that STAR4-Plus is sold out, then users who have not snapped up the product will stop thinking about it when they see this news, and they may buy other brands.
It is worth mentioning that unlike some of its competitors who deliberately engage in hunger marketing strategies, Xingyu Technology is forced to engage in hunger marketing and really has no production capacity, because each S680 chip is missing one piece of the machine. Make the most of limited inventory.
STAR4-Plus was sold out in seconds on the first day it was launched. Early the next morning, Xingyu Technology’s official Weibo posted a message announcing the first-day sales data, and Qin Feng also posted a message on his personal Weibo. He apologized in a blog post and further stated that the goods are still available, so don’t worry.
Qin Feng's humble side also has high emotional intelligence. He is not too crazy in public and always maintains a humble side, which is very popular among passers-by.
This product is very good compared to the STAR4 released last year. It is more advanced and has many innovations, but it is not as huge an improvement as the previous flagship machine, but its price has not increased.
The currency is still depreciating every year. Compared with the STAR4 mobile phone, it is cost-effective, which is also a major factor that causes consumers to rush to buy it.
…
(End of chapter)
