After a while, Tian Jiayi turned around and said: "By the way, Duan Fei, the head of the e-sports business department, has a suggestion. He hopes that the company's senior management can promote the return of WCG e-sports events to cable TV stations, preferably on Yangshi Sports. channel.”
Upon hearing this, Fang Hong said calmly: "The idea is very bold and radical, but it's just too hasty."
The reason why the word "re-registration" is used means that it is not that I have not been on the Yangshi Sports Channel before.
Not only does it exist, but it was once extremely popular.
As early as ten years ago, just after the turn of the millennium, there were many television programs about game culture. For example, the program "Game Stuff" broadcast by Travel TV from 2002 to 2004 had an estimated 60 million viewers at its peak. People are paying attention to this TV program, which was once the TV station's "mainstay" ratings champion column.
Many players born in the 1990s have watched or heard of the "Game Stuff" column more or less when they were teenagers.
As a game show after the millennium, "Game Stuff" can be regarded as an absolute "pioneer" in domestic game media. At that time, the concept of game media was not yet common, and paper game media and online game media were not developed. "Game Stuff" was once the mainstream game media in TV shows.
It was an era that was relatively relaxed about games and entertainment. When you turn on the TV station, you can not only watch the latest cartoons, but also various entertainment and cultural programs.
Later, TV stations followed up and produced related game columns. Even the CCTV5 sports channel also launched an e-sports program called "E-sports World", which was first broadcast in 2003 and focused on games and competitions.
Many people nowadays feel that they are at the forefront of the times, and then angrily criticize the "state-owned" TV stations and media for being backward. Little do they know that it is the opposite. People are keen and ahead of the times, and those who think they are at the forefront of the times People still have arrogance and disdain towards new things like e-sports.
Around that year, many people born in the 1990s who are now the main game consumers may have just come into contact with electronic games, but they have already realized the importance of e-sports, and it was also in that year that the National Sports Association officially included e-sports. of sports competitions.
The column "E-Sports World" not only includes events, but also prospects and discussions on the future of e-Sports and the gaming industry, as well as discussions with ordinary players and practitioners, including game information, and even special reports on console games. .
The column was divided into several sections at the time, the most important of which was the "Arena" section, which was the longest and accounted for the highest proportion of the program, including event-related content and broadcasts;
Next is the "Commanding Heights of Video Games" section, which focuses on some information related to the game industry, but mainly software and hardware news, sales rankings, etc.; below it is the "Minority Report" section, which mainly contains professional comments from industry insiders.
Then there is the "Season Landing" section, which mainly provides content such as early game trials, and the "Game Pioneer" section, which mainly focuses on e-sports and game characters.
In an era when the Internet was not yet developed enough, fresh and interesting video games would always have an irresistible appeal to young audiences.
But at the time, no one would have thought that in such a seemingly prosperous period, the entire "E-Sports World" program team would be burdened with huge pressure, including all related game TV columns.
Because some parents reported at the time that their children often secretly spent a lot of time watching video games on TV, coupled with the "Blue Speed Incident" that occurred in that era and other reasons.
The storm is coming, and the first one to be hit is "Games and Things", which was popular on Travel TV. Broadcasting and Television issued a notice to the TV station, and the mainstay "Games and Things" was ordered to stop broadcast.
This was followed by the "Notice on Prohibiting the Broadcast of Computer Online Game Programs", which pointed out that certain computer online game programs have adversely affected the healthy growth of minors. Therefore, radio and television organizations in various places will not be allowed to broadcast them in the future. Broadcast computer online game shows.
Affected by this notice, even "E-Sports World", known as "official lineage", was forced to stop broadcasting for one episode. At that time, the director of Yangshi Sports argued in accordance with the regulations and insisted that "E-Sports World" It is not a "computer network game show" but a "sports competition show". Therefore, this column was resumed, but it did not last long.
It only lasted for one year before being discontinued in 2004.
All related game shows were stopped, and even the Yangshi column became the target of surgery, which has not been released to this day.
But at this moment, Fang Hong said slowly and leisurely: "If we have to push hard, if we can't get on the Yangshi Sports Channel, there should be no problem with Xincheng TV. We can also bring Goose Factory in to promote it together, and the probability of success will be greatly increased."
When he said this, Fang Hong changed the topic: "But it's not worth it for the stars to waste their influence on such an important but not too important thing."
Tian Jiayi looked at Fang Hong and couldn't help asking: "Do you mean to reject Duan Fei's suggestion?"
Hearing this, Fang Hong turned around and smiled: "If you think about it, if you don't follow a straight line, can a living person be suffocated to death? Why does it have to be broadcast on a mainland TV station?"
The beautiful assistant couldn't help but look at him with a hint of curiosity.
Fang Hong thought for a moment and said in a deep voice: "Inform Duan Fei from the e-sports department to set up a Chinese game channel in Xiangjiang. Let's call it "E-sports Storm". The core content of this TV channel is based on the WCG Super League and WCG The National Cup and events are only broadcast on this WCG, and if you study the "E-Sports World" column carefully, this is a high-quality 'legacy' that can enrich the content of "E-Sports Storm"."
Having said this, Fang Hong added: "But this column is not open to inland areas, so this is not considered a violation."
Hearing this, Tian Jiayi looked at him in confusion: "Not open to the public? Then..."
Before she could finish her words, Fang Hong said directly: "Isn't it the end of the satellite channel?"
Tian Jiayi was stunned for a while, and then suddenly realized that if it was a satellite channel, it could be received with a satellite pot. This thing is everywhere in the country, all over the streets and alleys.
In this way, anyone with money in the Mainland can receive the "E-Sports Storm" channel to watch programs.
Fang Hong, who has foresight, knows that the installation of satellite pots will not be banned until the second half of 2020. In other words, there will be seven years. After seven years, the entire e-sports environment will be very different, and even universities will When we opened up the e-sports major, the environment at that time was vastly different from the current one, and further promotion would be another matter.
At the end, Tian Jiayi looked at him and said with a smile: "It's better that you think carefully, I will make arrangements."
This matter was quickly notified to the person in charge of Qunxing Capital's e-sports department. Duan Fei couldn't help but sigh after receiving the news: "Why didn't I think of this curved idea? After all, it was the wisdom of the senior management at the headquarters."
Duan Fei also realized that this idea can achieve his goal, and Stars Capital does not have to offend a large number of parents directly. After all, the power of parents still needs to be weighed, and there is no need to confront them to avoid the dilemma of the superiors.
If parents are dissatisfied, they will blame their own satellite.
Games have been blamed for too much in recent years. Parents think that as long as they ban games, everything will be fine. In fact, they are blaming themselves for poor family education. Facts have proved that even if games are banned, children can still play what they should play. , if you don’t play games, you will watch game shows. If you are not allowed to watch game shows, you will find other ways, such as the short videos that emerged many years later.
But games have been hit hard because of this. More importantly, games are an important carrier of soft power and cultural output. To a certain extent, they curb the development of domestic games that give them their own culture, leading to the fact that most games now are Parents have also contributed a lot to foreign products.
However, now that Fang Hong attaches great importance to the gaming industry, the environment for domestic gaming must be far better than in previous generations.
…
(End of chapter)
