Thursday, December 19th.
In the morning, after Fang Hong paid attention to the public opinion on the Internet, he logged into his personal Weibo account and updated another update:
[Today, the company's investment research and analysis department released a game industry data report. The revenue of the game market in Greater China in 2013 is expected to be around 83.1 billion yuan, an increase of +38% from last year's 60.2 billion yuan. Among them, client games were 53.6 billion, an increase of +18.9% over last year's 45.1 billion, mobile games were 11.2 billion, an increase of +246% over last year's 3.2 billion, web games were 12.7 billion, an increase of +57% over last year, and the actual sales revenue of the social game market was 54 billion, and the actual sales in the stand-alone game market were 89 million.
Everything else is pretty good, except for stand-alone games, which are a bit miserable, and are hugely different from the actual situation of domestic stand-alone game players.
In addition, research data shows that domestic online game users are close to 500 million this year, while mobile game users have reached 215 million, with the most eye-catching growth rate, an increase of more than 50 percentage points, and an increase of more than 75 million mobile game users.
Today, 2.5 billion people around the world are playing games and immersed in the fun of interactive games. Games have developed into the largest and fastest-growing form of entertainment.
The gaming track is an area that Qunxing Capital attaches great importance to. In the future, the company will further accelerate the scale of investment in gaming business in mobile, PC, cloud gaming and other fields. 】
If Fang Hong wants to build a game subscription platform, the huge domestic market alone can support it. It will not be difficult for the number of game players to exceed 600 million to 700 million in a few years.
This model is equivalent to the "unified big market" of the game industry. The cost can be greatly reduced due to the scale effect, but the profit is still not low. Under such a huge scale, even if a player pays 30 yuan per month, it is more than 200 billion revenue scale.
This is a win-win situation where the platform, developers and players can all be satisfied.
However, this model is not something that ordinary people can play well, because the investment is huge and the time period is not short.
At present, Star Capital has not exposed the strategic intention of a game subscription platform. At present, it needs to acquire more game IPs, the more the better, and try to attract as many game contents and game developers as possible.
Without a huge game library, it would be difficult to attract players, and it would be difficult to achieve economies of scale, and it would be impossible to build a platform.
After Fang Hong posted this Weibo, the game sector of the A-share market surged again. The data report of Star Capital must be very authoritative and professional, not to mention that Fang Hong made it clear that Star Capital will make a large-scale entry into the game track.
Judging from this data report, the most eye-catching performance this year is undoubtedly mobile games, whose revenue and number of users have both exploded, thanks to the further increase in the penetration rate of smart terminals.
At the same time, it also benefits from the characteristics of mobile games that are convenient to operate and cater to fragmented time.
In addition, the low barriers to entry in the mobile game market have also encouraged a large number of "capital-light" teams, VCs and PEs to pour into the mobile game field.
To put it simply, the investment is small, but if it becomes a hit, you can make a lot of money.
Compared with those 3A masterpieces that often invest hundreds of millions or even hundreds of millions in development, the risk is much smaller.
AAA masterpieces require huge investments and long development cycles. If they fail, the company may go bankrupt.
The content of mobile game products also has the characteristics of being simple and interesting, convenient to operate, and catering to fragmented time, so it has rapidly developed to all types of people.
Qunxing Capital is currently working on "Honor of Kings" in the mobile game market, and is also in talks with the MiHoYo team. This company is expected to become the largest mobile game developer in the country in the future.
But this is not enough. You have to buy and buy mobile games.
Fang Hong’s layout for the game track can be summed up in a nutshell. Star Capital, a giant, will make a big move into the game field and expand its territory in the game field, and it will enter the market in an all-round way, covering mobile games, PC, console, cloud gaming, etc.
At present, the overall direction of public opinion on the Internet is that most players hope that Qunxing Capital can enter the game market, hoping to break the current domestic game market dominated by goose factories and pig factories and bring about new changes.
The follow-up impact of Stellar Capital's plan to spend US$50 billion to acquire Activision Blizzard is still ongoing. This incident has also had an impact on Goose Factory's stock price. Although Goose Factory's market value has increased to RMB 500 billion in the past two years, But compared with the 900 billion in the same period in Fang Hong’s previous life, the scale is 400 billion less.
Cutting off WeChat has had a huge impact on Goose Factory.
Now in the field of domestic social networks, Goose Factory is no longer the only one. Quantum Beat relies on its Weibo and WeChat to equal Goose Factory, and even seems to be overtaking Goose Factory in the mobile Internet era.
The overall valuation of Quantum Beat by the capital market has reached a height of 850 billion yuan, which is 100 million yuan alone. The current market value of Weibo is more than 130 billion yuan, and Quantum Beat also has three major business subsidiaries: Maker Square, Ukom and Jiuzhouxing. The companies are all listed now, with market values in the hundreds of billions.
A hole has been dug in the moat of Goose Factory's social kingdom. Now it can no longer claim the title of domestic "social overlord", and the capital market is more inclined to regard Goose Factory as a gaming giant rather than a social giant. Goose Factory's core profit The source is also the game business sector.
Now that Qunxing Capital has entered the game market with such a high profile, this will inevitably put pressure on Goose Factory. The trend reflected in its stock price is the best explanation. In the past two days, Goose Factory's share price has plummeted.
Everyone discovered that as soon as the acquisition of Activision Blizzard by Qunxing Capital came out, the stock prices of several large companies had already been driven down just after the planned acquisition was announced. Zhuchang Network's stock price fell sharply, and Goose Factory's stock price also fell sharply. Sony's share price also plummeted...
Just this afternoon, there was another day of news in the gaming circle that attracted industry attention.
MiHoYo, a mobile game company, announced the introduction of capital and accepted investment from QunXing Capital. It transferred 65% of its equity and received an investment of RMB 4.5 billion from QunXing Capital. MiHoYo's post-investment valuation was RMB 7 billion.
As soon as this news came out, Mihayou's attention in the industry soared significantly.
Not many people paid attention to this mobile game company before. The company was established less than two years ago, during which it only received one round of angel investment, and has never sought financing in the market since.
Because MiHoYo's current development is pretty good. Although it cannot be called a top company in the industry, its annual sales revenue is already several hundred million, so there is no shortage of money. Moreover, the company's team has "studded" all the money they earned into the new era. product development.
Many people don't quite understand that Qunxing Capital is so optimistic about this company, with a total investment of 4.5 billion.
However, compared with the sky-high price of US$50 billion offered by Activision Blizzard, the most popular acquisition at the moment, which is equivalent to an astronomical figure of more than 300 billion yuan, the 4.5 billion invested in Mihayou can only be regarded as a fraction at best.
Everyone can only sigh that the "money ability" really allows you to do whatever you want.
This also made people outside the industry realize that Qunxing Capital is really going to make a big splash in the gaming industry. The planned acquisition of Activision Blizzard corresponds to the PC and console departments, and the investment in Mihayou corresponds to the mobile game department.
This is definitely an all-round expansion in the gaming industry.
The large-scale entry of capital has also promoted the further development of the game industry, and a large number of talents have entered this field.
Although game production is not simple, sometimes a burst of inspiration can lead to the development of a game, or even the establishment of a new game company or studio. Therefore, there are countless small-scale game companies now, and sometimes they rely on After becoming famous in one battle, he was valued by large companies, and then there were mergers and acquisitions.
Qunxing Capital strategically invested in Mihayou and became the largest shareholder. This, coupled with a series of recent actions in the gaming industry, has inspired many start-up teams to focus on the gaming industry.
If you become famous through one game, you might be able to be valued by Qunxing Capital like MiHoYo.
...(End of chapter)
