There are moles and self-interested people everywhere, but dollar bills are still very useful.
You have found the key person and given him tens of millions of dollars, and you won’t be tempted? Then $100 million, still not tempted? Add another 100 million to see if you are tempted. If not, you can add more until you are tempted.
All in all, as long as you are determined to stuff money, there is no money that cannot be stuffed away.
After a moment, Fang Hong looked at the beautiful assistant and emphasized again: "Don't be stingy with the green paper tickets. If it's critical, I'll give you hundreds of millions of dollars at the beginning until I pry him away. If I pry him open this time, in the future, M&A will be much easier.”
This happens only zero and countless times.
Fang Hong is interested in more than just Activision Blizzard, a game developer. To build a game-connected Netflix, you need a huge game content library, and Fang Hong's strategy is to buy more.
Although some major game companies are not from the United States, for example, many European game companies Fang Hong wants to buy. If they deal with the insiders in the United States, the resistance will be greatly reduced. As long as they can pry the insiders of the other side to get through, even if they spend hundreds of millions of dollars, , billions of dollars or even more, he will not be stingy.
At this moment, Fang Hong was retrieving past life memory information in his mind, and then added: "In addition to this, draw up a budget of 500 million US dollars to poach people within Blizzard, namely Jeff Kaplan, the person in charge of the Titan project. I took care of it and encouraged him to resign from Blizzard, and we promised to provide him with an investment of US$500 million, allowing him to lead the establishment of a game studio to pursue the projects he wanted to pursue."
Jeff Kaplan is the developer of the game "Overwatch". This is a guarantee for Fang Hong. If he fails to acquire Activision Blizzard, he must at least acquire the e-sports game "Overwatch".
WCG has now been taken over, but none of the game developers involved in the competition are controlled by Galaxy. "League of Legends" is owned by Goose Factory, and "Dota" and "Counter-Strike" are owned by Valve.
In fact, V's Fang Hong also has ideas and wants to buy it from Fatty G. However, the difficulty may be greater than buying Activision Blizzard. Activision Blizzard is a "family slave with three surnames", and more It is capital that has the final say, and capital will be tempted if a sufficient price is given.
But G Fat is not short of money, and Valve is also developing very well and is not short of money. It is difficult to buy this company.
All in all, it is absolutely impossible not to have e-sports projects that you control. No matter what, WCG events must have popular projects that you control.
What is certain at the moment is that there will be a hot project in the mobile game market in the future. After the "Honor of Kings" under development is launched, the players will basically come and they will also join the WCG. This is also an important aspect controlled by Qunxing Capital. popular items.
But the PC side must have its own projects. Several major games owned by Blizzard are all very good e-sports products. Needless to say, the old competitive products such as "Warcraft" and "StarCraft" are e-sports.
However, relatively speaking, these projects are already games for the elderly, and their influence cannot be compared with the popular games such as "League of Legends" in recent years. Of course, projects such as "StarCraft" are also very important, representing historical heritage and symbolic significance. After all, electronics The beginning of competition is the start of the "StarCraft" competition. As long as it is not completely cool, it will not be eliminated from the official WCG program.
"Overwatch", which has not yet been born, is a hot spot in the future, but Blizzard's operation layout in e-sports is typical of a good hand playing badly.
If the acquisition of Blizzard fails, "Overwatch" must be obtained no matter what, including Korean "PlayerUnknown's Battlegrounds" and other future popular games, Fang Hong has already marked them.
As for now, it is the best time to poach Blizzard, because just in May of this year, Jeff Kaplan experienced a heavy blow to his career.
The large-scale online game project "Titan" that he was responsible for and which Blizzard had been planning for many years was aborted due to flaws in the game design.
For Jeff Kaplan's team, frustrated self-confidence is only one of the impacts of the abortion of this project. The more serious problem is that they are also very likely to face the fate of the development team being disbanded because of this failure.
There is only one way out for Jeff Kaplan's team right now. They must come up with a game idea that is good enough and can be recognized by Blizzard executives as soon as possible.
In Fang Hong's previous life, "Overwatch" was born under such circumstances. It can be said to be the legacy of the Titan Project. It was finally launched in 2016. At that time, when the Internet cafes were all filled with League of Legends players, "Overwatch" It emerged as a dark horse, suppressing League of Legends at its peak popularity, and directly led to the subsequent craze of FPS competitive online games.
Fang Hong's intervention now is equivalent to giving Jeff Kaplan a second way out. He has one more choice. As long as he is persuaded to take a team out of Blizzard, if successful, there is a high probability that he will take the entire backbone of the team out and start his own business. A game studio.
Investing $500 million in him is equivalent to more than three times the development budget of the previous "Overwatch".
Nothing is enough.
Tian Jiayi memorized Fang Hong's decision and began to implement it.
The key point is to get through the people on the American side. If you want to buy Activision Blizzard, it is basically impossible to succeed through the normal process. Only by getting rid of the insiders on the American side can this be possible.
The disclosure of this huge 50 billion acquisition plan by Qunxing Capital has become the hottest news at the moment. It is not an exaggeration to say that the news is a "big earthquake" in the gaming industry. Everyone is lamenting the "money-making ability" of Qunxing Capital. ”, domestic and foreign media are reporting this matter.
Spending 50 billion US dollars is more than the market value of six Internet companies, or equal to the combined market value of EA+T2+Sega+Capcom+SE.
Just after the news appeared, in many discussions, many foreign players were also very curious about the platform ownership of games such as "Call of Duty".
And because of the emergence of this variable, not only did Netcom's stock price plummet, but Sony's stock price also plummeted.
Sony soon couldn't sit still. Regardless of whether the acquisition was ultimately successful, Sony quickly spoke out about Stellan Capital's decision to acquire Activision Blizzard, saying that according to the "contractual agreement" Activision's games will still be multi-platform. .
Moreover, Sony spoke to Stellar Capital from a distance: "We hope that Stellar Capital can abide by the contract after acquiring Activision Blizzard and continue to maintain that Activision's games are cross-platform."
The key reason why Sony is so anxious to emphasize that it is the great success of the "Call of Duty" series on the PS platform.
If Stellaris Capital acquires Activision Blizzard, although the company is not a game operator and does not have a company that makes game consoles, who knows what Stellaris Capital is thinking?
The most critical thing is that there is another variable, that is, there is no guarantee that Microsoft will jump out and win the exclusive rights to "Call of Duty" from Stellar Capital.
With the emergence of the acquisition invitation, where will the "Call of Duty" IP series go, and whether new games will continue to be launched on the PS platform, these have become the biggest speculations and variables in the market.
In terms of financial resources, there is no doubt that Stellar Capital has the ability to buy Activision Blizzard. With an all-cash acquisition of US$50 billion, Stellar Capital can really easily come up with so much money.
If you look at this matter carefully, Activision Blizzard's two departments actually correspond to the console and PC markets.
Players from all walks of life in China are also paying close attention to it.
Needless to say, Activision has a super new year product called "Call of Duty". Blizzard is the most famous in China, but its value is far inferior to Activision. However, domestic players are mainly PCs, and Blizzard has die-hard fans in the country. A lot. Blizzard hasn't made so many stupid moves yet, and it hasn't chilled fans yet.
Its three top series IP "Warcraft", "StarCraft" and "Diablo", especially the "Warcraft" series, have the greatest influence among domestic game players.
However, this matter has also caused a lot of quarrels among domestic player groups.
Some players are very excited and hope that domestic Stellaris Capital can acquire Activision Blizzard, while others are worried that an amateur like Stellaris Capital will ruin Activision Blizzard by blindly participating in the deal.
In short, the Internet is full of quarrels.
Many people have gone to Fang Hong's Weibo to leave messages and comments. Now everyone knows that he is the founder of Qunxing Capital. If you have anything to do, just go to Weibo and leave a private message to comment.
…
(End of chapter)
