The people present saw the boss approaching and stood up on their own initiative.
Fang Hong looked around at everyone and said with a smile: "Don't be rigid, everyone, please sit down and let's chat while we eat."
After everyone sat down, several of the people who came with Fang Hong immediately gave simultaneous interpretation headphones to the foreigners who had been invited.
After a while, Fang Hong sat down at the table, and the barbecue was served one after another.
Fang Hong leaned back on the chair and unconsciously crossed his legs. He looked around at everyone and said with a smile: "Today we will decide the future of global e-sports at this barbecue stall. Everyone should eat and drink."
Having said that, everyone was still very reserved, but after a while, everyone gradually relaxed. The boss didn't have any airs, but his invisible aura was still very strong.
At this time, Fang Hong drank a glass of beer, and then faced everyone again and said: "Some people say that domestic e-sports people are all wild people. The so-called team is just a gimmick made by a group of bad gamers. Everyone is more It’s just to show off and brag.”
When a few people heard this, they were a little stunned but held it back. They were really hit by what the boss said. Many people competed in competitions just to show off and brag.
And Fang Hong continued with a smile: "In the current barbaric era of domestic e-sports, especially without the large-scale involvement of capital and too many interests, in my opinion this kind of e-sports is the purest and what everyone really wants. What I like is true love and pursuit of dreams, relying on enthusiasm and interest, as well as a heart that wants to prove oneself to everyone. I like this kind of pure heart of pursuing dreams."
At this point, Fang Hong changed his voice and added: "But it's not enough to have a dream without food and salary. If the e-sports industry really wants to become a stable and long-term development industry, then it must be like a mature sports event. That way, stable self-hematopoietic ability is developed.”
“To establish a mature and transparent operating mechanism and industry norms, the intervention of capital is necessary and necessary, but if you only rely on the mathematics of capital, no matter how hot it is now or in the future, it will only be a game of capital in the end. , and will definitely be replaced by more exciting 'games'."
Several club owners lamented in their hearts that the boss is the boss. Although he is young, he is still the founder of a giant.
It would be impossible for other young people present to say this.
Fang Hong paused for a while and said to everyone: "You can tell all e-sports practitioners when you go back that I am involved in this industry and I am very optimistic about the prospects of this industry. At the same time, I am not coming here on a whim and leaving in a hurry. We must work hard to make this industry good, detailed and refined, so that it can emerge from the wilderness and become a truly healthy and mature industry that can go further."
Finally, Fang Hong added with a smile: "If you have anything to say, you can predict it on the spot. If you have ideas or difficulties, you can talk to me. You are all front-line personnel in e-sports. I want to hear from the front-line." The real situation is also important for our future planning of this industry.”
Everyone present looked at each other in shock. The domestic e-sports practitioners were getting more and more excited at this moment, but no one rushed to speak.
After a while, a club owner from China took the lead and said: "Mr. Fang, it’s really expensive to build an e-sports club. Of course, it’s not even a drop in the bucket for you, but for us small bosses, it’s really a huge challenge." financial pressure.”
Everyone nodded again and again, and the boss continued: "For example, if you want to build a leading team, you can't do it without someone with a net worth of tens of millions or hundreds of millions. If you want to start e-sports, you must first have someone. It is normal for a team to have six or seven players in the starting lineup and on the bench, and many clubs will have more than one e-sports division, so there may be thirty or forty first-line players alone."
The boss said one by one: "In terms of personnel costs, a mature large club generally has to support hundreds of people for players, coaches, analysts, logistics, management, publicity, planning and other positions. Large foreign clubs like Fnatic may More than that, just paying people’s wages consumes 20% of the club’s revenue every year.”
The bosses all speak out when they have difficulties or have ideas, why shouldn’t they complain quickly now?
The boss continued: "In addition, there is also money to spend on rent, marketing, and equipment. That's not all. If the club wants to play in popular sports leagues, it will have to add money. Lin Lin has finally settled down. If he wants to form a A giant e-sports club operates several divisions at the same time, and also wants to enter a good and well-exposed league project. It is impossible to hold on without a net worth of hundreds of millions."
Fang Hong nodded and said nothing.
At this time, the person in charge of the e-sports department of Qunxing Capital who came with him looked at the boss and asked: "In that case, instead of forming a wealthy family, wouldn't it be less expensive to form a civilian team?"
Upon hearing this, the boss immediately said: "It is true that setting up a civilian team can indeed save a lot of money, but the problem is that it cannot make any money at all when a civilian team is established, because it cannot achieve results or there are no star players in the team. It has no commercial value to the sponsor, and since it can’t produce results, it won’t be able to get competition bonuses.”
The manager of another club followed up his words and said: "The overall prize money for current competition projects is actually not much, unless you can win the championship of large-scale events in popular projects, let alone the longer-term StarCraft, just talk about DOTA. Now in a city competition, the first place prize is 5,000 yuan.”
"The round-trip travel expenses for five people plus food and accommodation cost several thousand yuan. If you don't get a ranking, you have to spend money to play professionally. Moreover, many so-called professional players in China are not paid. Only after getting a ranking can they be Only those who are taken in by large teams will be paid."
Fang Hong nodded slowly, then turned to look at the foreigners and asked, "What are your club's current sources of income?"
He was speaking in Chinese, and a group of foreigners listened to the simultaneous interpretation. After a while, someone from the STK club said: "Our club's income sources mainly include commercial sponsorship, competition bonuses, league shares, copyright income, etc., but the main The source of income is sponsorship, which often accounts for more than half.”
The SKT club is considered one of the leading e-sports giants in South Korea.
Immediately afterwards, people from European and American clubs such as Fnatic, Natus Vincere, and EnVyUs also spoke one after another. Basically, whether it is European and American clubs or Korean clubs such as STK and KT, which have the most mature e-sports industry, their main income comes from sponsorship. .
There is still a big gap between e-sports and traditional sports leagues. Traditional sports leagues have broadcast fees, tickets, jersey sales, etc., which can contribute a lot of revenue. For example, the broadcast copyright fee of the Premier League can exceed 10 billion yuan a year. Each participating team will receive different bonuses based on the number of live broadcasts and ranking.
In contrast, the e-sports industry has just developed. Now all competitions are broadcast online for free, and domestic online live broadcast platforms have not yet emerged.
Therefore, whether it is game broadcasts or offline tickets, current e-sports has not achieved sufficient commercial scale.
As for some offline games, they usually can only accommodate a few hundred spectators per game. Even if the attendance rate is not bad, the income per game is only 20,000 to 30,000 yuan. If the costs of water, electricity, labor, etc. are taken into account, Ticket revenue is simply not enough to support the costs of operating the venue.
At the end, Fang Hong nodded and said, "Well, I understand. Generally speaking, the ability to monetize is limited, but there are too many places to spend money."
The boss nodded repeatedly and said, "Yes, that's the embarrassing part of being an e-sports club at the moment."
Everyone in the industry is looking forward to what kind of changes Fang Hong and Qunxing Capital will bring to the industry. One thing everyone can be sure of is that no matter what happens, Qunxing’s entry will definitely make the domestic e-sports industry better than the current situation. Be good.
…
(End of chapter)
