After his identity was made public, Fang Hong's activity on the Internet increased significantly.
The next day, Wednesday, December 11th.
Fang Hong posted a brief Weibo message this morning: [How about we hold a WCG in Xincheng next year? 】
After this Weibo was posted, people in the e-sports circle, both gamers and industry personnel, could not sit still, especially many e-sports practitioners.
Does the boss’s words indirectly admit that the super funder WCG found is Star Capital?
Many club owners and many professional players quickly watched and followed up when they heard about this matter. Even investors in the capital circle who originally did not pay much attention to this new thing of e-sports also cast their eyes.
If the super giant Star Capital enters the market, we will have to re-examine the potential opportunities of this new thing.
In the morning, Fang Hong posted a Weibo message, and in the afternoon, he took action at the speed of light.
Stars Capital, Samsung Group and ICM jointly announced that Samsung has officially withdrawn from WCG. Stars Capital acquired ICM and took over the WCG event brand.
As soon as the news came out, there was a sensation in the e-sports circle, and many industry practitioners were particularly excited.
The world of esports is about to change.
Although the giant Samsung has retired, it has been taken over by a super predator, and its leader is still a young man.
This emerging industry has won the favor of giants, and practitioners engaged in e-sports unanimously agree that this industry may really change.
Especially for the domestic e-sports circle, when a behemoth like Qunxing Capital enters the market, it is not only able to obtain unprecedented capital support, but more importantly, it is a certain sense of endorsement.
Many people also analyze that e-sports can win the favor of Qunxing Capital. It is very important that its real big boss Fang Hong is a young man and is more able to accept new things.
In fact, psychologically speaking, Fang Hong is not a young man. After all, he has been born in two lifetimes.
Although he occasionally plays games, he is not a game enthusiast, but this does not hinder his support for the e-sports industry at all. Because of its strategic needs, this quick puzzle must be completed.
Just when the news was officially announced, major well-known e-sports clubs at home and abroad were invited by the e-sports industry department under Star Capital to send people to Xincheng to discuss and standardize the entire e-sports industry system.
In short, it is directly aimed at setting industry standards.
…
The next day, Thursday, December 12th.
Fang Hong arrived at the headquarters of Qunxing Capital. He was currently in a conference room of the company, having a meeting with the head of the e-sports industry department and making relevant arrangements. Hua Yu was also specially called by him to attend the meeting.
"... What is certain is that we are going to be an e-sports industry. This business itself will probably lose money. It is good to maintain a balance of payments. Its liquidity is limited, but there are too many places to spend money. "
Fang Hong looked around Hua Yu and others and added: "Why do I still decide to do this seemingly loss-making business? Because the picture is not at all the three melons and two dates of the e-sports industry itself. This business still meets the requirements of the Internet. The idea of realization is that the wool comes from the dog and the pig pays the bill.”
Hua Yu, who was present at the meeting, said blankly: "Is there such a thing?"
Fang Hong said with a smile: "We want to integrate the entertainment industry, including Xingyu Technology, Yixing Video, Quantitative Capital, etc., as well as your Huayang Group's real estate business. These are all businesses that require a lot of traffic support, and The most important thing that the e-sports industry will not lack in the future is traffic."
As soon as these words came out, the participants present most likely understood Fang Hong's intention, but what everyone was more confused about was that the big boss was so optimistic that the e-sports business would have huge traffic?
What kind of traffic can those "stinky gamers" get?
Obviously, they are still biased.
But Fang Hong doesn’t blame them. After all, there are historical limitations, and Fang Hong, who has foresight, is very clear about the traffic potential of the e-sports industry.
Data from the championship and runner-up finals of "League of Legends" in the previous life of 2O21 show that it broke its own record for the most watched e-sports event in the world. During the finals, the average number of viewers per minute reached 30 million, with the peak number exceeding 7,300. Ten thousand.
As for the excitement created after EDG won the championship, some media people in the football circle even said, "The last time I saw this kind of scene was on October 7, 2001," and that day was the day when the national football team entered the World Cup.
The annual exposure of the "League of Legends" project alone can reach tens of billions of people. How much traffic is this?
I have to admit that the influence of e-sports in China is indeed very large.
After a while, Fang Hong said: "The 2013 WCG Finals in Lucheng just ended. According to statistics, the live audience reached 150,000, and the online audience was about 150 million. I estimate that in another six or seven years, this situation will Data can grow more than a hundred times.”
An increase of more than a hundred times?
Everyone present was shocked when they heard this number, and Fang Hong continued: "It's not just the companies in our galaxy, but other big companies that need a lot of traffic support. In the face of such huge traffic, he set up a club to sponsor the game. No matter how you play, you won’t lose money. We originally spent more than a billion on advertising every year, but now some popular variety shows cost hundreds of millions to sponsor, but their exposure is limited.”
"But e-sports not only provides continuous exposure, but also precise soft advertising for young people. After a popular team becomes popular, online search volume can bring about a qualitative leap. This is something that no amount of traditional advertising can replace. Come on, if the club is run well, it can still make money, but for the big companies that sponsor it, it’s like spending money on advertising traffic.”
This is where the wool comes from the dog and the pig pays the bill.
Obviously, what Fang Hong values in his layout of the e-sports industry has never been the benefits generated by e-sports itself, but the indirect additional benefits of this industry chain.
"...But this is still not the most valuable part of the e-sports business." Fang Hong said, turning his head to look at Hua Yu who was attending the meeting, and then added: "When entering e-sports, in addition to online traffic, offline traffic There is also a vast real estate business behind it.”
Hearing this, Hua Yu immediately understood that the big boss wanted to call him here. Huayang Group is engaged in the real estate business, and its expansion model complements that of Yixing Media Group. Wherever there is commercial real estate of Huayang Group, Yixing The theater chains owned by the media will expand wherever they go.
Hua Yu understood Fang Hong's strategic intentions.
At this time, Fang Hong continued: "We took over the WCG brand and built large-scale e-sports venues in major cities. There will be various e-sports competitions all year round. The league and cup schedules are full. This One week we play League of Legends, the next week we play Dota or other projects, this project is in this city this week, that project is in that city, and finally there is a big cup.”
"Once it is put into operation, the annual turnover of supermarkets and hotels alone and the store rent will not be a small figure. If the surrounding supporting real estate projects can be promoted, the income will be astronomical, and the e-sports operation will only lose money. Compared with these, money is nothing.”
At the end, Fang Hong looked at everyone and said: "Generally speaking, e-sports itself can only make little money, but there are profitable businesses everywhere in this industry chain."
After a while, after Fang Hong finished speaking, the person in charge of the e-sports department who attended the meeting immediately spoke: "There is a problem. We do not have e-sports projects of our own. Unlike traditional sports projects, event projects rely on game developers. We If you work so hard, the game companies will just sit back and make money by promoting the games for them."
Fang Hong said with a smile: "Game companies make their money. What we value is traffic, and what we eat is traffic. Of course, future e-sports competitions must also have game companies controlled by our group of galaxies. No matter what, there must be some We control popular projects ourselves. But right now, before those game companies themselves have become popular in e-sports, we must first use the influence of the WCG brand to formulate industry standards and completely consolidate our influence. "
…
(End of chapter)
