The next day, Friday, November 29th.
Lucheng International Convention and Exhibition Center, WCG2013 World Finals officially started yesterday. At this moment, the entire venue was crowded with people, all of whom were young people. The cheers that broke out from time to time in the venue ignited the enthusiasm of many players and spectators.
Around 10 o'clock in the morning, only six or seven young people were seen heading towards Lucheng International Convention and Exhibition Center. One of them, a young and handsome face, was clearly Fang Hong. The other young people walking with him were obviously Fang Hong. Friends, in fact, are his personal bodyguards, and there are seven or eight people not far away accompanying him as passers-by.
They looked like most young people, a group of friends who came to watch the e-sports competition live.
Although the public currently does not know that Fang Hong is K God, let alone the big BOSS of Star Capital, he now has to arrange for personal security personnel to accompany him when he goes out.
The public does not know Fang Hong's true identity, but it does not mean that no one knows. Higher-level circles have long known of his existence. However, the dissemination of information is also based on circles. In many cases, people who are not at that level cannot even know about it. None of the qualifications.
In addition, Fang Hong was accompanied by two middle-aged men. They were not security personnel, but managers from Qunxing Capital. They also accompanied Fang Hong this time. They were considered senior executives of the company, but they were not members of the board of directors. members, the general public does not know them.
There are mostly players here, not many investors, and even fewer of them know each other.
During this trip to Lucheng, Fang Hong did not bring Tian Jiayi over. She is now a celebrity in the business circle. As one of the seven board members of Star Capital, the general public may know her.
At this moment, Fang Hong and others came to one of the competition venues, where a League of Legends game was taking place. This game has become a real competition event in the WCG World Finals this year, as well as Warcraft 3, StarCraft 2, World of Tanks, and CrossFire. Wait, even QQ very has exhibition games.
Speaking of which, several Goose Factory games such as CrossFire and QQ Speed entered the WCG competition, which once caused a lot of controversy among players in the e-sports circle.
The WCG event has been held for the 14th time since its inception in 2000. It is already an event like the "World Cup" or the "Olympic Games in E-sports" in the minds of many e-sports players.
The entry of these online games from Goose Factory into the WCG competition made many players who love e-sports feel very outrageous. Online games were actually included in the competition. Many e-sports players also cursed the WCG official for cerebral palsy.
In fact, this is a helpless move by South Korea's ICM, the operator of the WCG event. Samsung, the sponsor, is about to run away. Therefore, if the WCG official wants to hold the event, they have to recruit sponsorships themselves. Players have not yet realized that WCG has reached a difficult stage. Degree.
Goose Factory is the main sponsor of this competition, so ICM had to compromise, so online games such as "Reverse War" and "QQ Speed" were also included in the competition.
But at this moment, Fang Hong and several others came to the venue for the "League of Legends" competition. They stood in the outer corner and felt the atmosphere of the scene. There were many spectators at the scene and the popularity was very hot. This has not yet reached the finals. I believe that the finals will be the finals. It will definitely be hotter.
At this time, a Qunxing Capital executive standing next to Fang Hong couldn't help but chat: "Judging from the scene, the WCG season is very popular, and there is no sign of decline. Why doesn't Samsung stop playing in such a popular event?" Woolen cloth?"
Fang Hong folded his hands in front of him and said slowly and leisurely while looking at the big screen on the stage: "The rise of WCG is due to Samsung's global expansion and investment without regard for returns. This is how sponsor-led events can compete in the initial stage of an emerging industry. The reason why WCG can rise is that as a market behavior of enterprises, when its development is no longer consistent with the strategy of Samsung Group, it will be a matter of time before Samsung runs away."
Speaking of this, Fang Hong withdrew his gaze and glanced at the executive with a smile: "It's pretty good. The popularity is pretty good. WCG's influence is still the largest in e-sports. This is what makes it worth it for me to start from Samsung." Take over here."
Obviously, the future expansion of Xingyu Technology will include the expansion of quantitative capital. The budget will be allocated to the hosting of WCG events. It will not expect to make money from the event itself. There is not much money to be made. Taking over the WCG event is also to suit the needs of the two companies. The company's strategic expansion is actually roughly the same as Samsung's logic in promoting the event more than ten years ago.
The scene was buzzing with people, the game commentary was very passionate, and no one paid attention to Fang Hong and others chatting on the edge.
However, one person heard it.
Not far away, there was a stadium staff member wearing a work vest who happened to hear it. He was standing in this position to maintain the order of the scene. When he heard the conversation between Fang Hong and others, he immediately called him a good guy.
He couldn't help but turn his head and glance at Fang Hong and the others. He found that one of the young men immediately looked at him. That was Fang Hong's accompanying bodyguard.
The arena staff member immediately looked away as if nothing had happened, and stopped looking at them. He thought to himself: "Holy shit, what are the backgrounds of these people? Samsung is running away? Are they going to take over WCG? Are they real or fake? "
He couldn't help but use his peripheral vision to secretly glance at Fang Hong and the others, and found that these people did not look like they were just coming to watch the e-sports competition.
not simple!
These people are definitely not ordinary people!
The stadium staff pretended to be nonchalant, but driven by strong curiosity, they also pricked up their ears and listened. He didn't know where these people were from, but they must be well-known people. He came to the event site to inspect incognito. Come.
But at this moment, Fang Hong was chatting with the executive next to him: "WCG is a comprehensive e-sports event, and its biggest problem is its 'comprehensiveness'. You can't make much money by just hosting an e-sports event. Money is more about losing money. You can't make much money from your own tickets and broadcast rights. The more important thing is to promote your own games."
"The contradiction of WCG is that to be a comprehensive event, you have to use internationally popular games as projects. These game developers are basically not willing to pay for WCG. If you have this money, why not run your own event? Therefore, the sponsor's money is spent unjustly. Although I am a sponsor, I help a bunch of other companies to advertise, and my own publicity effect is shared."
The executive couldn't help but nod: "Indeed, traditional sports will not have this problem. Football and basketball are not patented products of any company."
Another important reason why Fang Hong decided to take over WCG is that Stars Capital will also make plans in the gaming field and will definitely have its own e-sports projects in the future.
After a moment, Fang Hong said slowly: "I think e-sports can be roughly summarized into four modes, namely son mode, lover mode, matchmaker mode and boss mode."
Fang Hong further deconstructed these four models to the executives next to him: "The son model, Samsung's WCG, Asus WGT, etc., are relatively stable but are greatly influenced by his father. If the year is good, we will expand, and if the year is bad, we will shrink." , the most important thing is that you can’t find other sponsors.”
"Love mode, such as ESWC and CPL, most competitions are dominated by event organization. This mode depends on luck. The richest player on the list will be prosperous, but it will be miserable when no one wants it."
"The matchmaker model, such as the NSL league run by NeoTV, is a relatively stable and long-term path. It has publicity and network channels in its hands, and one can only succeed if one does not succeed. However, the constraints of the times are too great, especially in China, where TV is not allowed to be broadcast, and digital The popularity of encrypted channels and the public’s payment habits are slow to change, so the influence of new media will take time to grow.”
“Boss mode, such as the e-sports events run by Goose Factory itself, is like the S series of events that League of Legends started last year, but it is different from the son mode. The boss mode has stricter restrictions on the event, and the purpose is more direct. Just do yourself. game. This model has clear short-term benefits, direct effects, and clear profit points. It is enough for the project itself and can also make the event more professional."
The two executives accompanying them were secretly surprised. They thought Big Boss was acting on a whim, but they didn't expect that Big Boss had such a deep understanding of the emerging industry of e-sports. At least he was more knowledgeable than the two of them. They even did some e-sports research during this trip. As for their homework, they didn’t expect the big boss to know more about it than they did.
One of the executives couldn't help but ask: "Then which model should we follow?"
Hearing this, Fang Hong couldn't help but smile and said: "Perhaps the final form is the lover's biological son who gets married to the boss through a matchmaker."
The two executives were dumbfounded when they heard what the big boss said. He is the big boss after all. When he directly tells you how to do it, he will do as you say. If you make a mistake or fail, it is your big boss's fault. I will strictly follow your instructions anyway. Here comes the idea.
But Big Boss didn't do this. The two executives were elites and they understood the implication of Fang Hong's words.
In a nutshell: it’s up to you!
Explore and try on your own to find the path to success. The result Big BOSS wants is success.
…
(End of chapter)
