The next day, Saturday, June 8th.
STAR4 was officially launched today. Many media reporters and industry insiders went to several flagship stores of Xingyu Technology this morning to have a look. The results shocked them.
It was early in the morning, and there was still a long queue at the flagship store.
In fact, when the press conference was held, long queues were already forming at major offline flagship stores.
I thought that the high price would make many people give up, but looking at the situation, even the starting price of STAR4 is 7,399 yuan, which cannot stop consumers from pursuing this product.
At around 10 o'clock in the morning, at the official flagship store in the capital, many consumers gathered to watch and take photos or videos because of the arrival of a big boss.
This big boss is Rebus. He personally went to Xingyu Technology's offline flagship store to have a look. He is now in the experience area of the store, holding a white STAR4 smartphone to experience it.
Rebus said nothing, his expression focused.
I stayed in the store for about ten minutes before leaving. When I left, I couldn't help but look at the long line of consumers lining up to buy products, with envy in my eyes.
At this moment, Rebus said to himself: "We still have to hit the high-end market..."
Silently he withdrew his gaze and left in his car.
Xiaomi's slogan is "Born for Fever". Through misaligned competition and cost-effectiveness, it quickly opened up in the domestic market and gained a group of fans.
After all, when the first generation of Xingyu Technology's products came out, although they amazed the world, the price of the products dissuaded many people.
And then Xiaomi appeared, although the performance and appearance were not comparable to the STAR series of domestic Xingyu Technology, nor could they be compared to the iPhone series of foreign Apple companies.
However, Xiaomi allows domestic mass consumers to buy real smartphones for only about one or two thousand yuan, rather than pseudo-smartphones like Nietzsche. This allows Xiaomi to compete in the market through misplaced competition and incremental growth. Rising quickly by riding on the wind.
Xiaomi has contributed to the popularity of smartphones in China, and is now one of the heavyweight players among many domestic smartphone manufacturers.
However, Rebus is now also aware of a problem, that is, Xiaomi's profits are too low, especially when he sees that Xingyu Technology next door almost monopolizes more than 90% of the profits in the domestic smartphone market, accounting for 10% of the profits in the global smartphone industry. It has also reached 35% and continues to rise.
Envy?
That is true envy, even envy and jealousy.
Whether it is Apple in the past or Xingyu Technology, which has risen in the past five years, they have explained an answer to their friends and colleagues. To make money in this industry, it must hit the high-end market.
There are naturally many reasons why Xingyu Technology is so outstanding, but one of the key reasons is that the company is positioned in the high-end market, and its high profits can sustain the company's huge R&D investment.
Everyone in the industry knows that Qin Feng is really willing to spend money on research and development. This year, it has already spent 200 billion on it. This requires high profits to support it, and it is precisely because of this that it has so many leads. world technology.
Without high profits, high R&D investment cannot be supported. If capital investment is insufficient, it will definitely be difficult to increase competitiveness. Without competitiveness, if sales cannot increase, there will be no profits.
But at this time, Rebus found that Xiaomi's current embarrassment is that if it wants to go high-end, it not only needs to upgrade its products, but also needs to increase prices to achieve high profits, otherwise it cannot maintain it.
But once the price of Xiaomi is raised, it will undoubtedly be regarded as a betrayal by current fans. Users who buy Xiaomi basically come here for cost-effectiveness. Without cost-effectiveness, the biggest reason to buy Xiaomi is lost.
With user experience, advanced technology, and good looks, why not buy Xingyu Technology’s STAR series products? Even buying Apple's iPhone series products is better than buying Xiaomi, right?
This can be said to be a dilemma for Rebus. If you go high-end, you may face a disastrous failure. If you don't go high-end, what will you do in the future?
Today, Xiaomi and other friends and colleagues have to admire Qin Feng's foresight. Xingyu Technology has positioned itself as a high-end product from the beginning, and its products were not cheap from the beginning. Now it has developed into the fourth generation of products.
The price increase of new products has not been strongly resisted by consumers and users, and even the price increase has become a matter of course, because the products are constantly innovating and the products are really good. Good things are not cheap, and you get what you pay for.
Of course, this is only one aspect. The success of Xingyu Technology is the result of many aspects, including service quality, including the strong support of Qunxing Capital in the early stages. For example, the first-generation product provided interest-free installment payment. Without Qunxing, Capital can't play with it.
…
At the same time, just as Xingyu Technology STAR4 was released, people on the other side of the ocean were not idle, Apple was not idle, and lobbying never stopped.
In North America, Qualcomm and Apple are actually competing for their own interests. Apple finds that it really cannot compete with Xingyu Technology. More and more STAR series smartphones have appeared outside the Greater China market through various channels. , so we want to kill Xingyu Technology by cutting off the supply of chips.
But this will definitely harm Qualcomm's interests. The rise of Xingyu Technology has made Qualcomm a lot of money, especially since the S620 chip cooperation, profits have soared.
Therefore, Qualcomm definitely does not hope that Apple will get what it wants. Otherwise, Qualcomm will be forced to unilaterally breach the contract. Then it will lose more than just Xingyu Technology, its largest customer. Once the supply is cut off, it will definitely cut off the supply to all mobile phone manufacturers in the Greater China market. Otherwise Xingyu Technology can still obtain high-end chips from other manufacturers. If you haven't been able to file a lawsuit, Qualcomm itself will have breached the contract first.
In fact, Qualcomm is really anxious, and this game is also very fierce.
In the end, Apple won because Apple came up with a reason, which was to curb the transformation and upgrading of the big eastern countries to high-end manufacturing and high value-added industries. This reason won the support of most people in the beautiful country, especially the real country. support from the behind-the-scenes ruling consortium and reached a consensus.
Qualcomm couldn't hold it back with its arms and legs, so it had to accept it.
In China, except for Qin Feng, Fang Hong and others who had already expected the worst outcome, the outside world did not realize that a cross-border game without gunpowder had begun.
Xingyu Technology has been preparing and laying out for this moment since last year. It has long been prepared to cut off the supply of chips and be kicked out of the international semiconductor industry chain by the United States. Now it is advancing according to the plan.
The idea is also very clear. You impose sanctions on those who suppress you, and I will develop my own domestic alternatives.
The next day, June 9th.
At around 10 a.m., Xingyu Technology announced the first week sales of STAR4 mobile phones.
According to the announcement data, the total sales of STAR4 mobile phones on all major online and offline platforms on the first day was 5.08 million units.
Although this data did not refresh last year's record of 5.29 million STAR3 mobile phone sales on the first day, it still reached the 5 million level. It is still an extremely explosive report card. You must know that the starting price of the STAR4 mobile phone has increased by 2,000 compared with the previous generation product. It is diversified and has a starting price of 7,399 yuan.
Xingyu Technology did not disclose specific sales data for each of the three models, but taking the median, the sales of the STAR4 mobile phone on the first day exceeded 40 billion.
The price was increased by more than 2,000 yuan, but sales were almost not affected. Friends, business colleagues and outsiders were shocked when they saw the data disclosed by Xingyu Technology.
…
(End of chapter)
