Xincheng, the official offline flagship store of Xingyu Technology. A rush-buying consumer who had queued up two days in advance finally had his turn.
"Bring me three 32GB ones, one black, one white and one gray silver." The employee in the store said apologetically: "I'm very sorry, sir, according to company regulations, one person can only buy one." At this moment, the offline store was in a rush Xingyu Technology's six official flagship stores are overcrowded, and physical stores in other cities are also extremely popular.
This scene can't help but make people sigh, there are really many rich people in China. There are many reasons for such a popular scene. First of all, there is no doubt that the product itself is excellent enough. Even some well-known celebrities who are in charge of dog food use money to ridicule and find flaws in various ways. At the same time, they tolerate it in private. I can't help but express my true feelings and sigh.
It's really well made, except it's expensive. Some even find faults and find faults online, but they also buy and use them in private.
Squirting is work, buying is life. There is no conflict between the two. Because the products of Xingyu Technology are ahead of all peers, not only are the products well-made, but the services are also impeccable. Although it is true that they are expensive, they are worth every penny, which means you get what you pay for.
The customer flow of Xingyu Technology's major offline physical stores is the best feedback from consumers. The shopping experience at this company is really great. The employees in the store are attentive, high-quality and cultivated, and they do not look down on others. Something happens.
Whether sincerity comes first or is pretentious, consumers can feel it. Because the employees in the direct-operated stores are not outsourced, but are regular employees of Xingyu Technology. The ordinary store clerks there are all highly educated and highly qualified, and with good remuneration and benefits, it will naturally attract such talents to come and work as ordinary store clerks.
Of course, this is also reflected in Xingyu Technology’s operating costs, which are far higher than those of its competitors.
However, the company's high value-added profits can afford such high operating expenses. Xingyu Technology's profits are currently second only to Apple in the global smartphone industry.
If Qualcomm hadn't taken a huge chunk of it, the third-generation products would have definitely surpassed Apple in terms of profit margins.
Because of the emergence of Xingyu Technology, the profit share of the global smartphone industry has also changed in recent years. The most intuitive thing is that before the first generation of Xingyu Technology products appeared, Apple alone took away more than 85% of the entire smartphone industry. Profit, that is to say, 100 yuan of profit, Apple takes 85 yuan, and the remaining 15 yuan is shared by other companies.
However, with the emergence of Xingyu Technology, Apple's profit share in the global smartphone industry has continued to decline for two consecutive years, because the rise of Xingyu Technology has diverted profits.
As of the end of last year, Apple's profit share in the global smartphone industry had dropped to about 66%. At the same time, Xingyu Technology's industry profit share has increased year after year, and now accounts for about 22%. The remaining 12% is Share it with other manufacturers.
Xingyu Technology has taken away more than one-fifth of the industry's profits, and this is all achieved in the Greater China market. If we only focus on the Greater China market, Xingyu Technology has actually taken away more than 92% of the industry. of industry profits, the remaining 8% is shared by other domestically produced companies.
In the entire high-end market in the mainland, Xingyu Technology has an almost absolute monopoly. No one can compete because Apple has not entered the market in the past two years.
Apple's industry profit share has declined because the Greater China market has begun to grow explosively in the past two years, but Apple has basically gained nothing, and everything has been eaten by Xingyu Technology.
The outbreak of the Greater China market has expanded the output value of the global smartphone industry, but Apple has not taken advantage of it, so the industry's profit share will decline.
The situation has changed this year, because Apple has officially entered the Greater China market. Some institutions predict that with the entry of Apple, Xingyu Technology's dominance in the high-end market in China will be broken, and the industry's profit share may drop from 90% to 60% or even lower.
However, looking at the current sales of S3, it seems to be very different from the agency's forecast. Xingyu Technology’s offline stores here are booming, while some of Apple’s offline retail stores are not very popular.
Many times, what I fear is comparison. It feels okay without comparison, but when compared, it seems extremely deserted.
...Xincheng official flagship store, around 11 a.m. A consumer bought an S3 mobile phone with a 64GB body capacity and walked out of the flagship store with satisfaction. He was holding a bag in one hand and staring at the screen with the phone in the other hand to experience it.
What I have to say is that Xingyu Technology focuses on a high-end style, and even the mobile phone packaging bags and cases are super exquisite.
Some consumers inexplicably feel like high-end people. At this moment, a tall and thin man wearing a black round collar and short sleeves suddenly came forward and said in a familiar manner: "Brother, how much memory does your phone have?" The consumer didn't know him. The other party also replied: "64g." The tall and thin man immediately asked: "Brother, do you sell this mobile phone? I will buy yours at a high price." Hearing this, the consumer glanced at the other party and said doubtfully: "Scalper ?” The tall and lanky man immediately explained: “I’m kidding, I want to buy it for my own use, but the queue is taking forever.” The consumer immediately refused and said, “Not for sale.” Seeing that he was about to leave, the tall and lanky man quickly caught up with him.
"How about selling it to me for 7,000 yuan?"
"I look like someone who is short of 7,000 yuan?"
"Brother, I misunderstood. I really want to buy one. How about 8,000 yuan?"
"I won't sell it. I said I won't sell it."
"8,500 yuan!"
"Really not for sale!"
"9,000 yuan, brother, if you don't sell it, I won't tell you."
"Well……"
"Brother, please tell me if you want to sell me or not."
"I'll sell it for ten thousand yuan."
"Brother, 10,000 yuan is really... Hey, don't leave, buy it, I bought it, I really like this phone so much, but buddy, you are really ruthless in raising the price."... After a few minutes, The bag in the consumer's hand was gone, and the phone was gone as well, but he counted more than 40 red notes in his hand, and then looked at the debit card of the old phone and saw more than 5,000 yuan credited to it.
At first he refused. But the other party really gave too much. A mobile phone bought for 6,298 yuan was resold for 10,000 yuan, making a net profit of 3,702 yuan. Although I had to queue for three days, it was worth it.
On the other side, the tall and thin man saw a person coming out of the flagship store carrying a mobile phone bag, and immediately leaned over.
"Brother, what is the capacity of your machine?"
"16g."
"Are you selling this mobile phone? How about transferring it to me? How about 6,000 yuan?"
"Scalper, please. Labor and management hate scalpers the most. If you don't sell them, you won't sell them."
"Hey, brother, you are right. You are definitely not a scalper. I bought it for my own use. I didn't have time to queue up, so I wanted to buy it at a high price. How about I add 500 to you?"
"Not for sale."
"7000, really, just sell it to me. You won't lose money for 7000. I really like it, otherwise I wouldn't have spent this wasted money."
"Not for sale."
"7500 is my limit."
"I won't sell it even if you give me 75,000."
"8,800 yuan!" Soon after, the tall and lanky man returned to his car carrying a mobile phone case bag, and then put the bag on the passenger side. The passenger seat now contained seven or eight S3 mobile phone cases with hardcover tapes.
Then, he got out of the car and went to look for it. When he saw a target, he immediately followed it. …
