Finally, we have come to the price issue that consumers are most concerned about. So far, consumers are extremely satisfied with this phone. Basically, there is nothing they don’t like. Whether it is the appearance or the performance of the phone itself, it is currently the best in the world. ,none of them.
A proper smartphone is responsible for both appearance and performance.
However, at the press conference at this moment, Qin Feng on the stage pressed the small remote control in his hand, and the large screen behind him displayed a list of prices. He also said: "The official retail price of 16GB body capacity is 5,298 yuan, and 32GB The price is 5,798 yuan, and the 64GB model with the largest capacity is priced at 6,298 yuan.”
Everyone has long expected that Xingyu Technology's mobile phone products are expensive, but when Qin Feng announced the official retail price, it was also more expensive than expected. New products are better than expected, and so are their expensive prices.
The third-generation flagship product is actually more expensive than Apple's mobile phone. The first two generations were slightly cheaper than Apple's mobile phone.
Qin Feng dared to set a price that was more expensive than Apple's mobile phone because the third-generation products had changed. If the first two generations of products were still technically behind Apple, then the third-generation products were already ahead of Apple. .
And it's not the same situation as it was three years ago. Xingyu Technology's fundamentals have taken shape, and the brand's popularity has been quickly established.
We must establish high-end and create the image of being the number one in the industry.
At the same time, it also has a certain relationship with the consumption concept of Chinese people. Sometimes they may not necessarily buy the best, but the most expensive, because there are many people who are willing to pay for face because of their face.
The premise is that your stuff must be of high quality and something that others don’t have.
It is foreseeable that at Apple’s autumn conference in September this year, the new generation iPhone series products will not be able to compare with the third generation products of Xingyu Technology. Fang Hong knows this best.
Apple's iPhone won't have fingerprint recognition technology until the 5S, and that won't be until 2013 next year.
The most important thing is that Xingyu Technology's under-screen fingerprint technology is more advanced, and the performance of the S620 processor is also higher. This is currently the most advanced mobile phone chip processor in the world. The manufacturing process uses a 22-nanometer process, and Apple mobile phones The 28nm process is still being used this year, and even next year’s iPhone 5S will still be made of the 28nm process.
It is not easy to be one generation ahead of Apple in terms of chip processors. Xingyu Technology has spent a lot of money to settle down with Qualcomm, with R&D costs almost doubling, but Qualcomm doesn’t pay a penny, and it’s all Xingyu Technology pays.
In the short term, Qualcomm will become a big fat one. However, for Xingyu Technology, being able to deal with Qualcomm is a major strategic success. As long as there are no problems strategically, it ensures that the direction is correct, and some tactical flaws can be ignored. .
With the S3 launch conference over, the product is scheduled to be launched tomorrow.
The headlines this holiday season are all about the new products of Xingyu Technology. Media in the technology circle are competing to report on it, and mainstream media and major newspapers are also following up.
The current hot topics on the Internet are discussions related to the S3. Various technology bloggers have published articles or videos analyzing the Xingyu Technology S3 mobile phone from various angles.
[It is worthy of being a major technology manufacturer at the ceiling level of the industry and has always been at the forefront of technology and fashion. ]
[Friends: How do you do this? ]
[The fingerprint unlocking under the screen is really amazing, a bit like Gang Leader Qiao back in the day. I was really surprised the moment it was unlocked. ]
[I have a hunch that Xingyu Technology will start the trend of biometric authentication technology. ]
[Friends: There is already an answer on how to make the next generation product, and S3 has already given the version answer. ]
[I still feel super dreamy. Is this something that domestic mobile phone manufacturers can do? ]
[The good looks are really good, but the price is also really expensive. I knew it would be expensive, but I didn’t expect that the cheapest one would cost more than 5,000 yuan. ]
[If you really like it, just pay in installments. ]
[Friends and merchants probably don’t have any pressure anymore, because they really can’t catch up. Xingyu Technology has left other domestic manufacturers more than 18 blocks away. Even the taillights can no longer be seen. It is definitely the only one on the ceiling. ]
[The pressure is on Apple’s autumn conference. Xingyu Technology will be the first to unveil it in the summer. Without the leader Qiao, Apple feels a little unable to hold on... (face covering)]
[Mr. Qin kept saying that Gang Leader Qiao was his idol, but ended up hitting Apple hard and showing no mercy, haha! ]
[Idols are idols, shopping malls are shopping malls, and every code is a code. ]
[Buy buy buy. ]
…
Under the unprecedented popularity, pressure has indeed been put on Apple on the other side of the ocean. This is the year that Apple officially enters the Greater China market, and this market has a strong competitor like Xingyu Technology.
The release of this third generation product is as stunning to the world as the first generation. As the saying goes, it will create a new classic.
For Apple, the pressure is really great and very depressing.
Because Xingyu Technology once again gave it a head start, Apple is still developing this fingerprint unlocking technology and has confirmed plans to release it on the iPhone 5S.
As a result, Xingyu Technology once again came up ahead of Apple, and the technology was even more advanced.
Who publishes first is really important, because latecomers are called imitators and followers, while those who publish first are called fashion trendsetters and pioneers of technological innovation. Their status in the minds of the world is completely different.
This is directly reflected in the brand value. The current market estimate of the brand value of Xingyu Technology has reached 100 billion yuan. It only took five years for this brand to be established.
Apple is under pressure because it has regarded Xingyu Technology as its biggest competitor. The only thing that makes Puke relieved is that Xingyu Technology fortunately has no intention of global expansion. At least so far, it has no tendency to do so. Instead, it is fully Operate the market in Greater China.
In the short term, Qin Feng really doesn’t have much idea of globalization, because the Greater China market has not yet been fully understood. This is equivalent to a world-class market in itself. There is no need to look far away from the near, and you have to eat one bite at a time.
In addition, Qin Feng does not want to engage in globalization because he does not want to have a full-scale conflict with Apple at this time, because Xingyu Technology has its own weakness, which is the chip area.
Although the S620 processor used in the current S3 is currently the best chip processor in the world, there is still the risk of being stuck. This really makes Apple anxious. If it cannot compete in the market, it will definitely use something outside the market. means.
Only when high-end chips are replaced by domestic ones, and the entire domestic semiconductor industry chain is built and guaranteed, can Xingyu Technology have nothing to fear by making up for this shortcoming.
As for domestic business colleagues, there is no pressure now. After three years, the gap with Xingyu Technology has not narrowed but widened. This is very helpless and a bit like lying on the ground.
The next day, Saturday, June 23rd.
The third-generation product, the S3 smartphone, is officially on sale in major offline physical stores across the country. At the same time, pre-sale channels are also available online, and users can order online at Jingdong.
However, Alibaba’s Tmall does not.
Now Xingyu Technology no longer needs to use other sales platforms to open up sales for itself. The brand awareness has already risen, and the company itself has a strong sales network. Orders can be placed through the company's official website, but the logistics is left to Jingdong. Come and do it.
It is also very simple to only choose Jingdong of Da Qiangzi, because Star Capital invested in Jingdong and is the largest shareholder of the company, so Xingyu Technology has an official flagship store on the Jingdong website.
…
(End of chapter)
