The reason why Qin Feng could acquiesce in Nietzsche's mobile phone taking advantage of Xingyu Technology's brand dividend is because he never thought about sinking into the low-end market. Xingyu Technology's strategy from the beginning of its establishment was to anchor high-end brands and high add-ons. value.
Nietzsche Mobile is actually advertising Xingyu Technology's S-series mobile phones to users in the sinking market. The more Nietzsche mobile phones are shipped, it means that more people know about Xingyu Technology's S-series mobile phones, and Anyone who buys this phone knows that it is a copycat phone.
Now they can only buy a 399 Nietzsche mobile phone. They buy it because it is cheap and good-looking. Or they want a Xingyu S series mobile phone but can’t afford it. First, buy one with a similar appearance. It will satisfy you without taking a closer look. I thought it was an S series phone that cost several thousand dollars.
It's cheap yet high-end. In the future, when the economy gets better and the income of these people increases, they are all potential customer groups. At least Xingyu Technology's high-end brand can be deeply rooted in the hearts of the people, because Nietzsche can become popular. At least half of the factors are relying on Xingyu Technology's series of mobile phones
"Good-looking". What's more, we are still in an incremental market environment. Therefore, Qin Feng chose to turn a blind eye. On the surface, he wanted to litigate the other party's infringement, but in fact he did not really take action. Not only did he not, he even restrained himself very carefully, for fear of If you accidentally strike too hard, the opponent will be so frightened that he won't even dare to take the move and just admit defeat.
... Fang Hong spent more than 40 minutes shopping in this street. After shopping around, he counted more than 30 mobile phone brands, both well-known and unknown. It was like a chaotic dance.
In the face of a huge incremental market, everyone wants to come to this industry to get a piece of the pie, and most of them just come to harvest a handful of leeks and leave.
Since the emergence of Xingyu Technology and the rise of Google's Android system, it has brought disaster to Symbian. Nokia mobile phones have begun to withdraw from the altar. However, the advent of the mobile Internet era has also quietly brought disaster to Symbian.
"Copycat phones" bring a huge opportunity. Especially after the release of MediaTek's first-generation mobile phone processor at the end of 2011, its low price and excellent performance quickly opened up the market and launched an impact on Qualcomm, the dominant mobile phone processor.
And now MediaTek is called
"The light of copycats", Huaqiangbei's mobile phone manufacturing industry chain also sensed huge business opportunities and began frantically OEM-manufacturing MediaTek copycat mobile phones.
As a result, various counterfeit mobile phone brands have grown wildly, and the demons are dancing wildly. In the past year, hundreds of mobile phone brands have emerged, and in the past month, thousands of models have been released. A large number of counterfeit mobile phones have poured into the market, bringing huge changes to the market. impact.
Fang Hong knew that copycat phones would quickly reach their peak this year or next, and then decline. What would follow would be a brutal industry reshuffle, with countless manufacturers entering and leaving the stock market. .
In the end, under the fierce competition, all copycat players suffered a disaster, and in future terms, they all became leek boxes.
Even if it is called
The "King of Copycats" Nietzsche Mobile expanded its stores to more than 6,000 stores, but it was not immune to the end of collapse and failed to achieve a successful transformation, because Nietzsche's genes from the time of birth were doomed to such an ending.
The iteration of subsequent mobile phones is accelerating, the quality requirements are getting higher and higher, and consumers are increasingly difficult to fool. Who will pay attention to an OEM mobile phone that relies entirely on marketing?
Nietzsche’s mobile phones have no technology of their own. You can imagine how clumsy the mobile phones are. Every mobile phone has the imprint of the S series. Every product has no innovation at all. The new models are directly from Xingyu, Apple or Samsung. To copy is to plagiarize Chiguoguo and cut corners. Such a mobile phone is not even considered an electronic product. The outcome is doomed from the beginning.
It is becoming popular now because the vast majority of domestic consumers have never even touched a smartphone. The most high-end gadgets that most people have played with are still so-called feature phones.
The public is easily satisfied and the price is affordable, so they will pay for it. With such a foundation, Nietzsche Mobile can become popular.
...a quiet villa. After Fang Hong came back from wandering around, Qin Feng also came to the villa. At this moment, the two were talking in the living room on the first floor of the villa. Fang Hong crossed his legs and said calmly: "The Tai Chi Alliance's tos ecological strategy probably cannot rely on the few friends and businessmen who are currently powerful." Qin Feng nodded briefly and concisely: "Indeed." Fang Hong turned to Qin Feng and said: "If you can't count on it, then don't count on it. I will help you with a group of younger brothers. Stars Capital will select three young people in the industry." Ten brands, whether they are copycat brands or others, directly carry out a Gu-raising strategy. If three out of thirty can kill the blood, it will be considered a success. You have industry data here. Please compile some materials for me. Come out and invest in them directly when the time comes." This is a way. Qin Feng nodded immediately: "No problem." Fang Hong continued: "We must quickly help a group of younger brothers come up, and Xingyu Technology must also secretly provide some Support, one suggestion I have is that you fire a few senior executives and let them go, either to companies invested by Qunxing, or you can create your own brand Qunxing Capital and invest in them, so that they can quickly Bring up the younger brothers." His proposal was quickly agreed by Qin Feng without hesitation. This is currently the best strategy to promote the TOS ecosystem. If those friends and businessmen are unwilling to come, they will support a group of them. These new brands all use the TOS system and join the Tai Chi Alliance.
Xingyu Technology has overflowed some technology to these juniors, and they can definitely crush those copycat phones. Besides, those copycat phones do not regard them as opponents at all. The juniors who want to support are targeting those who are quite capable but unwilling. enter
Friends and businessmen of "Tai Chi Alliance". And for longer-term considerations, Fang Hong also has a plan. After these guys who are rooted in the mid-to-low-end market have established a foothold in the mainland market and survived, they can go to the African market in the future, so that the TOS ecosystem can further expansion.
Qin Feng came to Jingxin Residence and stayed for half an hour before leaving and starting to make arrangements. ...Around mid-April, news related to Xingyu Technology during this period attracted huge attention in the technology circle. In just one week, eight senior executives of Xingyu Technology resigned.
People in the technology media have been calling out what unexpected major changes have occurred in Xingyu Technology. Speculations have continued for a while. In two months, the S3 press conference will come, and this year Xingyu Technology will IPO and enter the A-share market.
With so many senior executives leaving at this time, there may be major changes in the IPO this year.
Then something outrageous happened. Some people interpreted that Xingyu Technology's IPO this year to raise more than 70 billion yuan may be difficult to pass, so the A-share market rose sharply, reaching the 2,400-point mark in one fell swoop. On Friday, April 20, the Shanghai Stock Exchange Index rose sharply by +1.19%. It closed at 2406.86 points.
Half a month ago, the market index was still at 2242 points, and now it has reached the 2400 point mark. Moreover, the reason for today's rise is also very good. It was actually interpreted by the market as a group of managers in Xingyu Technology, which is good. Big A's rise.
It seems quite reasonable. If something goes wrong with Xingyu Technology this year, it will not come to the market to raise more than 70 billion for blood drawing. This is indeed a good thing.
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