afternoon.
Fang Hong walked out of the door alone and went to a commercial street in the new city for a stroll. There were several healthy men following him and keeping a stable relative distance from him.
Those people are actually Fang Hong's personal bodyguards. As long as he is not affected, these bodyguards will always follow him as passers-by and will not come forward to disturb him.
At this moment, Fang Hong's attention was attracted by a mobile phone store in front of him.
There are many stores selling smartphones on both sides of the street where he is located, but most of them are off-brand phones. It can even be said that they are basically knock-off phones.
Since Xingyu Technology released its first-generation smartphone product, the S-series flagship, in 2010, domestic smartphones have sprung up like mushrooms after a rain in the past two years.
Those with low emotional intelligence are in a state of chaos.
Fang Hong looked at the brand of the mobile phone store in front of him and couldn't help laughing and joking in his heart: "The name sounds a little more tonal than the two-yuan store, and it also has a little craftsman spirit mixed in. I'm happy."
I glanced at the store and saw that it was very popular. It looked like it was very popular.
At this moment, a clerk in this mobile phone store powered on the speaker at the door, and soon the sound of an advertisement sounded, which was the cadence of a male voiceover:
"A branded mobile phone that looks very much like the 'Xingyu Mobile S2' only costs 399 yuan. Do you believe it?"
"Come here and I can give you a brand new S2 mobile phone for only 399 yuan!"
“Genuine products are cheaper than knockoffs, only 399 yuan.”
"We promise that each Nietzsche mobile phone will only make 10 yuan."
…
Listening to these advertisements, Fang Hong outside the store couldn't laugh or cry. This advertisement was too hasty. Xingyu Technology is a domestic enterprise, how can it be licensed?
However, many people were attracted by the crowds of people coming and going and entered the store.
The name of this mobile phone store is "Nietzsche Mobile Phone Factory Store". The naming is very interesting. You can feel at a glance that the things sold in this mobile phone store are very cheap.
Yes, this is a copycat phone brand that suddenly emerged in 2011: Nietzsche Phone.
It has become very popular in China and can be said to be the most representative brand of copycat phone brands.
Since the birth of the Nietzsche mobile phone, its goal has been very clear. It started by building a completely copycat S1 mobile phone and shouted the slogan of "the most cost-effective smartphone in the country".
In just seven months, more than 1,000 stores were opened offline. As of April this year, Nietzsche Mobile's stores have expanded to more than 3,000 stores, and are still expanding on a large scale, opening stores across the country. .
One of the main features of Nietzsche mobile phones is that they are cheap.
After a while, Fang Hong entered the store with great interest and wandered around for a while. A screen hanging on the wall in the store was showing an advertisement endorsed by a celebrity:
[I would never have imagined that a 399 yuan mobile phone has so many functions. It is no exaggeration to say that the price-performance ratio of Nietzsche's mobile phone is definitely the best in the world. From now on, Chinese people can buy the best mobile phone in the world with the least money. 】
Fang Hong looked at the advertising video and felt happy. Nietzsche Mobile also invited a celebrity to endorse it. This celebrity might have refused at first, but the sponsor gave too much.
That’s the marketing slogan for Nietzsche Mobile, and ads like this are everywhere these days.
Fang Hong looked at the Nietzsche mobile phone placed on the counter. At first glance, its appearance looked like the S series flagship phone of Xingyu Technology. Some screens were even larger than the S series mobile phones of Xingyu Technology.
From a commercial perspective, Nietzsche Mobile was a huge success.
The reason for its popularity is that in addition to being super cheap, another aspect is that it almost completely copies the industrial design of Xingyu Technology’s S series flagship machine.
Compared with the price of Xingyu Technology's S series flagship phone, which costs four to five thousand yuan, the slogan and the price of Nietzsche Mobile are so exciting that anyone would want to see what this phone is. .
This kind of crazy offline store opening and the cost-effective advantage of using online mobile phones, coupled with newspaper headlines and celebrity endorsements, have made Nietzsche mobile phones quickly become a popular choice when many people buy mobile phones today. Look” brand.
Because the appearance of this mobile phone is very similar to the Xingyu S series mobile phone, not to say exactly the same, but also very similar, but the price is only a fraction of the S1 mobile phone. Once it was launched, its popularity was really unexpected, with sales exceeding 3.5 million that month. department.
In fact, Nietzsche's system is MTK, the application is JAVA, and the S1 mobile phone with an imitated appearance can be regarded as a real smart phone. As promoted in TV advertisements: there are still differences in functions such as watching TV and watching videos.
However, its price is low!
Only 399 yuan.
Xiaomi focuses on cost-effectiveness, and Nietzsche’s price makes Xiaomi lose his temper.
After craving for the sweetness, Mr. Lu, the boss of Nietzsche Mobile, spent a lot of money to open stores across the country.
Although the gimmick of making only 10 yuan has been controversial, this has not hindered the expansion of Nietzsche Mobile. Relying on this simple and crude sales strategy, Nietzsche Mobile has directly won the title of "King of Copycats".
When it comes to copying copycats in the mobile phone industry, Nietzsche said that the second is the second. No one dares to say that the first is the first. It is not for nothing that people in the world call it the "king of copycats". The so-called high configuration and low price has also gained a group of loyal Where are the fans?
Mr. Lu even made bold statements, saying in an internal meeting: Nietzsche Mobile will catch up with Xiaomi within two years and surpass Xingyu Technology within five years.
Fang Hong wandered around this mobile phone store for a few minutes and then came out. The owner of this store and many consumers had no idea that a super boss came and paid attention to him silently and then left silently.
"There's something..." Fang Hong shook his head with a smile, and then went to check out other mobile phones. There were many mobile phone stores on this street, and many were under renovation. It could be called a street of mobile phone stores.
Because an independent building not far away is Xingyu Technology's flagship store in Xincheng.
The sudden rise of Nietzsche mobile phones in the domestic mobile phone market relied on marketing and plagiarism, and it benefited from the industrial design and brand dividends of the S1 mobile phone.
It uses crazy offline store openings, cost-effective advantages, newspaper headlines and celebrity endorsements. Being able to use any one of these three methods proficiently is enough to carve out a way out in this industry, and Nietzsche Mobile has used all three. They are all used well.
It is not unreasonable to be able to rise in such a short period of time.
But then again, Nietzsche mobile phone is still so popular now, and it is still rising at a high speed, even going so far as to open a store diagonally opposite some Xingyu Technology physical stores.
Nietzsche's mobile phone is still safe and sound, which is the result of the tacit connivance of Qin Feng, the head of Xingyu Technology, to a large extent.
Of course, Xingyu Technology is currently in a lawsuit with the other party over the infringement of Nietzsche mobile phones, but in fact it is just a show, because Qin Feng did not kill him. The rise of Nietzsche mobile phones surprised him, but he had no intention of giving it away. Press to death.
Otherwise, with the strength and energy of Xingyu Technology today, it would be as easy as pressing Nietzsche's mobile phone to death in the domestic market, not to mention drinking water. To take a step back, if Xingyu Technology cannot do it, it can still go to the father to find it. "Star Dads" use their influence and network resources.
If we really attack hard, this brand will never survive.
The reason why Qin Feng has such a high tolerance for this copycat phone and even acquiesces to it in a certain sense can be understood by looking at Microsoft's operating system's acquiescence to piracy in the Greater China market.
Microsoft's tacit permission for pirated operating systems to proliferate in the Greater China market means that it is impossible for competitors to stand up.
The two industries are completely unrelated, but the effects they want to achieve are similar.
The more popular the Nietzsche mobile phone becomes, the wider the audience becomes, and the high-end brand image of Xingyu Technology in smartphones becomes more and more popular, so there is no need to suppress it, and it is completely tolerable to be ignored.
…
(Ps: Please help vote for the new book. If you like it, collect it and read it. Thank you!)
(End of chapter)
