Chapter 570 [Fang Hong’s strategic arrangement]

Style: Romance Author: Zhaoling SiyuWords: 2753Update Time: 24/01/18 08:59:51
At this moment, Fang Hong listened without saying a word, and he had to say that Qin Feng really hit the mark.

It also explains one of the key reasons why the domestic semiconductor industry has always been unable to catch up. To a certain extent, this is handing a knife to its opponents. The only way to catch up is to be damned.

As a time traveler, Fang Hong probably knows better than anyone else the correctness of Qin Feng's judgment. In a few years, the consumption of chips in the Greater China market will indeed be as high as that of all developed countries in the world.

And there will be a trade war.

Such a huge chip and semiconductor market is monopolized by foreign companies, especially the research and development of high-end chips, which is very dependent on market size. If you don’t have such a large market size to amortize the research and development costs, it will be difficult to maintain large-scale investment. to develop the next generation of products.

The current situation is that the domestic chip market, especially the high-end chip market, is monopolized by foreign companies, which continue to create huge revenues and profits for them. They then use these profits to amortize R&D costs, and products are soaring under Moore's Law. Monopolize your market indefinitely.

However, domestic related companies cannot catch up as fast as their competitors. After finally catching up with one generation, they will immediately lower the price of this generation's products and hit them below your cost line. The purpose is to make all your R&D investment wasted. , then close down and die.

At this time, Qin Feng said: "I think China's approach to 3G is very good. Before, when China did not have its own 3G TDSCDMA, it did not issue 3G licenses. Then the opponent's 3G could not amortize the cost in the mainland market. , when our own standards come out, 3G licenses will also come out.”

"The chip and semiconductor industry chain can also do this, including Apple. The state should impose heavy taxes on them to limit their sales. If sales cannot be increased, R&D costs cannot be amortized, and without profits, continued R&D cannot be supported."

"Such high-tech products are not afraid of smuggling if they are heavily taxed. As long as the smuggled products are not allowed to be connected to the network, they will be scraps, so it is completely feasible to charge heavy taxes. Leave the market share to domestic companies that are catching up behind. In this way, one will eliminate the other. Only in the long run can we really look forward to realizing domestic substitution of the entire industry chain."

It is foreseeable that if Apple's products are heavily taxed and sold at extremely high prices, and there is a competitor like Xingyu Technology, Apple's sales will inevitably be unable to increase, which will hit the opponent's technological innovation, or at least make the opponent extremely vulnerable. Uncomfortable.

The same is true for the entire chip and semiconductor industry chain. If they are not allowed to use the huge Greater China market to amortize costs, their research and development speed will inevitably slow down. In this way, domestic semiconductor companies will catch up, and one will go down and the other will go up. The gap will be reduced visibly to the naked eye.

At the end, Fang Hongyan said concisely and comprehensively: "Heroes see the same thing."

Qin Feng was overjoyed when he heard this. The sponsor's father didn't say much, but the six words he said were enough!

The reason why he came to Fang Hong about this matter was because he had to make suggestions to his superiors. Qin Feng knew that his energy was definitely not enough, but the stars were different, and Fang Hong was different.

After a while, Fang Hong changed the topic and said calmly: "There's no rush."

Hearing this, Qin Feng couldn't help but be stunned.

Fang Hong looked at him and said methodically: "What you said, even if you don't say it, I will push it forward with all my strength, because I have already thought of it. As long as I am here, I will definitely do everything possible to make the superiors impose heavy taxes on foreign chip companies." Or limit it in some other way, but not now because the time is not right.”

Qin Feng said in confusion: "Is the timing wrong?"

Fang Hong nodded and said: "Yes, the timing is very critical. The country's main strategy now is to keep a low profile and bide its time. It is currently in a period of rapid growth. It is not appropriate to have conflicts with the United States so quickly and interrupt the rapid rise. It must continue at this time. Developing, strengthening, and enhancing internal strength are from the national level. Now you ask me to make suggestions. It is indeed right, but the timing is not right. At the national level, it will be small and the big will be lost, and the superiors will definitely reject it."

Fang Hong then added: "On the other hand, if Apple comes in, come in. Now is an incremental market. Although your concerns are reasonable, I guess in the incremental market environment, Apple will resort to teasing and spreading lime." The probability of a fan tricking someone under the knife is relatively low, that is to say, it is not yet time to panic. If it enters the stock era and Apple is obviously unable to compete, then it will definitely be tricked by someone underhanded, and your previous worries will 100% come true. .”

Obviously, Qin Feng is very forward-looking, but his perspective is limited by the times, and the overall picture is still relatively small. He still looks at this issue only with Xingyu Technology itself and an industry, and does not look at it from a standpoint. Look at the game between big powers at the national level.

In this era, there is no doubt that the most correct thing to do is to remain silent.

The size of the economy has just surpassed that of the small book next door for more than a year. Although it has become the second largest economy in the world, the gap with the United States, the world's largest economy, is still very large.

To put it more down-to-earth, at this time, you must develop steadily and not be reckless.

At the end, Fang Hong thought to himself and said: "I estimate that Xingyu Technology will not have to worry about being cut off in the next one and a half to two years. It may be difficult to say after one or two years."

Fang Hong did not completely copy the historical trajectory of his previous life. Because he founded Qunxing Capital and his influence was growing, many things may come ahead of time, so he had to predict these things.

Hearing this, Qin Feng seemed to understand, and couldn't help but said suddenly: "I understand, you mean to wait until Xingyu Technology really cuts off the supply of chips before you propose heavy taxes?"

Fang Hong smiled and said nothing. Seeing his attitude, Qin Feng knew that he had guessed correctly.

Is this the time he was talking about?

After a while, Fang Hong said calmly: "Now if I go to raise it, you will be rejected 100%, thinking that you are unfounded, and even when the confession is really cut off in the future, you will blame it on me, just because you listened to me. It’s his bad idea that made the United States retaliate like this, which puts the whole country under pressure. Who am I going to ask for explanation then? I can’t argue with you.”

Fang Hong continued: "When this big pot comes out, I will have to carry it or not. Do I still have it? Do the stars still have it? No, even I and even the entire stars have to carry this pot. Do not move."

Qin Feng's eyes narrowed, and his heart was slightly shaken. Only then did he realize the seriousness of not handling this problem well. He took a deep breath and couldn't help but said: "It seems that I thought it was too simple..."

It is the wisdom and structure of the funder father that stand taller.

Fang Hong said with a smile: "Don't worry, I know everything."

Hearing this, Qin Feng couldn't help but nodded, and then said: "How should Xingyu Technology deal with Apple's entry?"

Fang Hong’s words were concise and concise: “Strategic and proactive display of weakness.”

Qin Feng said curiously: "A strategic show of weakness?"

Fang Hong nodded and said: "Yes, the next grand strategy of Xingyu Technology must be laid out from a higher perspective, that is, to win time for development for oneself and even for the country. The timing is not right, and the old man will be too sharp. Due to U.S. suppression, the country is likely to be forced to give up Xingyu Technology for the sake of overall grand strategy, so don’t go looking for death on your own.”

After a moment of pause, Fang Hong added methodically: "How to do it specifically? We must make good use of the fact that the market is in the incremental era, let Apple be the sales champion in the high-end market, and Xingyu Technology can maintain its basic market and be the second, but the technology Innovation must lead the trend and at the same time actively suppress its own sales. How to suppress it? Learn from Xiaomi’s hunger marketing ideas. The products are very good and users want to buy them, but the production capacity and supply cannot keep up.”

Qin Feng nodded to himself.

By consciously and proactively controlling production capacity and supply, in the era of incremental growth, Apple will not be so eager to reap the bulk of profits. After all, Apple has now entered the era of trousers, and this professional manager cares more about the company's profits.

But when capital only sees profits, it is destined to be short-sighted.

Although Xingyu Technology suffers a bit by doing this, it is a tactical loss in the early stage in order to obtain a strategic victory. No matter how perfect the tactics are, but there are fatal mistakes in the strategy, it will not change the outcome of failure in the end. As long as the strategy is If you go in the right direction, tactical losses will eventually become winners.

To put it bluntly, in a hundred games, you can lose the first ninety-nine times, but if you win the hundredth time, you can fully win back the ninety-nine times you lost. The real thing is to have the last laugh. winner.

Xingyu Technology's next strategy is to hold on to its basic market, take the initiative to give up the first place to Apple, and maintain a low single-digit percentage increase.

At the end, Fang Hong said with a smile: "The investment in R&D must not be less. Money is not an issue. In the second half of the year, we will bring Xingyu Technology to the A-share market to raise more than 70 billion for you. If you spend all the capital, Qunxing Capital will provide you with sufficient debt." Financing, in short, as long as it’s money, it’s not a problem.”