In fact, as the dominant player in the domestic instant messaging field, as the mobile Internet era has arrived, it is natural that it will not be indifferent to the changes of the times. Also in the past few days, the product team of Goose Factory's R&D center in Huadu has been in the team manager Under the leadership of Zhang Xiaolong, we started to develop mobile instant messaging.
Zhang Xiaolong has previously developed products such as foxmail and qq mailbox that are well-received by the industry. However, there are other teams within the Goose Factory that are also working on it, and they compete with each other in PK. Whichever team's product wins the PK, the Goose Factory will be bigger. Scale-tilt resources.
But at the press conference, Xu Jingren came to the workbench on the side of the stage. He picked up an S1-plus smartphone from Xingyu Technology and projected the screen onto the big screen on the stage.
All the attendees looked at the big screen.
Xu Jingren clicked on the application icon on his mobile phone and said at the same time: "Platforms such as , ios, android can carry out cross-platform communication. In addition to the instant messaging function, version 1.0 supports functions such as sharing photos, music, videos, and changing avatars. "
At this moment, Fang Hong, who was sitting in the auditorium area, heard the whispers of two industry insiders attending the meeting next to him. One of them shook his head and said: "The function is too simple and there is no innovation. To be honest, I am not optimistic about WeChat." It can threaten Goose Factory’s dominance in the social field. Frankly speaking, it’s a bit disappointing if it’s just that.”
Many industry insiders attending the meeting were generally not very optimistic after seeing the functions displayed by WeChat.
Fang Hong smiled in his heart. Naturally, these versions would not be the only ones, but he would definitely not play all the good cards in his hand at once. After all, the nature of the Internet industry is such that good ideas will be replaced within two months once they are released. Being copied and imitated.
In fact, Fang Hong has already learned from Xu Jingren about the internal beta of the version. This version will have a new function of "checking nearby people", which is a big deal.
According to Fang Hong's review of the version, new functions such as "Shake" and "Drift Bottle" will be added. The "Shake" function is very creative and interesting and can further increase WeChat's social attributes.
When version 4.0 comes, Moments will come out, and the photo album function will be added, and photo albums can be shared to Moments. Not surprisingly, the launch of Moments is another hit.
It is impossible to play all these cards at once, one by one. When competitors have just copied the previous idea, Quantum Beat’s WeChat immediately launched a new function to maintain a continuous lead among all peers and let WeChat has always been at the forefront of fashion and creative elements, making WeChat the most fun, freshest and most fashionable in the minds of users.
But at this moment, Xu Jingren on the stage said: "I remember chatting with a friend two years ago and talking about the development of the Internet in China and North America. He called the current development of the Internet in the mainland the 'c2c' model, that is, 'copy-to' -a' means."
Everyone was confused when they heard "c2c" at first, but then they suddenly understood, and then there was a burst of laughter at the press conference.
Xu Jingren said with a smile: "Basically, the mainland Internet copies the business model of the North American Internet, such as Sohu founded after Yahoo, Baidu modeled after Google, Youku Tudou modeled after YouTube, etc..."
After a while, Xu Jingren said again: "It seems that all the copyable models have been copied? What should we do when there is no copy? The answer we gave is innovation-to-a. Great companies will inevitably bring greatness. of innovation.”
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Xu Jingren looked at the attendees and said: "In version 1.0 of WeChat, we have brought some new innovations to mobile instant messaging. The first is the function of WeChat scanning mobile phone address book. Using this method, you will know who your friends are. Using this app."
This function of scanning mobile phone address books made the industry insiders present shine. Xu Jingren continued: "At the same time, WeChat is associated with Weibo. If you have a Weibo account, you can directly authorize the association and log in with one click. When you have both When you have a Weibo account, you can also scan the list of friends you follow on Weibo, and you will know who among your friends you follow on Weibo is using this app.”
At this point in the press conference, many people in the industry began to pay attention to it, and Xiao Ma, who was secretly observing, was a little uneasy.
The function of scanning address book and scanning Weibo to connect friends are very creative.
People with a discerning eye will immediately understand that Quantum Beat makes WeChat and Weibo highly connected. Especially friends who scan Weibo friends to follow each other can know whether the other party is using Weibo, which has a scale of 100 million users, to attract traffic to WeChat, which should not be underestimated.
Xu Jingren said methodically: "WeChat and Weibo private messages can be interoperated to achieve cross-application private chat. That is to say, I use WeChat and you use Weibo. We can communicate between two different applications. "
Under the surprised gazes of all the participants, Xu Jingren said with a smile: "WeChat has brought more innovations to the field of instant messaging. We have also innovatively added the function of scanning QR codes to add friends. It is more convenient for users to add friends. Just scan it if you need to.”
Speaking of which, Xu Jingren once again picked up the s1-plus smartphone and demonstrated the function of scanning the QR code to everyone on the spot.
The attendees at the scene couldn't help but feel surprised.
Obviously, WeChat’s new product greatly exceeded their expectations, and Xu Jingren said: “On this basis, our development team added a voice conversation function to WeChat, based on voice recording and voice transmission, to provide users with Point-to-point conversations, unlike pure text messaging, rely on fast and real-time voice transmission to better express users' emotions."
After Xu Jingren finished speaking, he demonstrated the voice call function again to the audience. The audience was surprised, and they were even more surprised by the innovative ability of Quantum Beat.
Fang Hong, who was sitting in the audience, heard the voice of the insider next to him again, but this time his attitude changed drastically. He said in amazement: "I was hasty. Quantum Beat, a new WeChat product, was launched." I dare not say how the market will react when it comes out, but Quantum Beat is indeed trying to break out of the 'c2c' model, instead of copy-to-a, it has its own innovation."
The friend next to him suddenly laughed and said: "I'm starting to look forward to whether Quantum Beat's WeChat can shake Goose Factory's social dominance. I feel it may not be impossible."
Xu Jingren has basically introduced the main content elements of the version. The first version is just like releasing these. More new features and innovations will be continuously introduced through subsequent iterations to ensure that WeChat continues to lead competitors.
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As soon as the press conference is over, people can download apps directly from the Internet that day. The fastest app store is undoubtedly Xingyu Technology's TOS app store, which is directly given the most eye-catching position on the homepage.
People from all walks of life who came to the scene also downloaded WeChat to experience it immediately after the press conference.
At this moment, an industry insider was holding a mobile phone to experience the newly downloaded WeChat, and commented: "Goose Factory should be nervous. I dare to say that this function of scanning mobile phone address books will definitely explode the number of registrations."
This person was the industry insider who sat next to Fang Hong at the previous press conference. After experiencing it personally, his evaluation of WeChat went to a new level. His friends beside him couldn't help but nodded and said: "No wonder Quantum Beat will make WeChat Introducing China Unicom as its major shareholder, this series of innovations, a series of layouts...Xu Jingren is not simple."
He couldn't help but gloated and said with a smile: "Goose Factory probably really can't sleep now. The 3Q surge is getting more and more intense. At this juncture, a very potential competitor has emerged to attack the real-time social messaging field that is the lifeblood of Goose Factory. , the Internet circle is really lively this year.”
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