As of the first quarter of this year, among the Weibo users under Quantum Beat, there are 35,083 media personal Weibo accounts and 7,372 official Weibo accounts. The number of official government agencies and their civil servants in various fields certified by Weibo has exceeded 10,000, including official Weibo accounts. There are more than 6,000 government agency Weibos and nearly 3,850 civil servants’ personal Weibos. In addition, more than 20,000 companies have registered and used Weibo.
After browsing the material, Fang Hong put it aside, turned to Xu Jingren and said: "The development momentum is very good, but the company's next strategic focus must be fully tilted from PC to mobile. Xingyu Technology's product launch has been a great success. It will inevitably promote the smartphone industry to usher in a blowout development in the next few years, and will also inevitably promote the mobile Internet to enter a stage of explosive growth."
I came to the Quantum Beat headquarters today mainly for this matter.
Xu Jingren nodded and said: "The mobile client version of Weibo has completed the final testing half a month ago. My plan is to officially launch it on May 1."
Entering the mobile Internet is a grand strategy that Quantum Beat has set at the beginning of its establishment. Xu Jingren is now following the strategy he originally set in his dormitory at school.
"Weibo is not a big problem. Just proceed according to your plan. I came here today for another matter." Fang Hong said, and then glanced at the beautiful assistant sitting next to him.
Tian Jiayi understood his look, and immediately put the briefcase he brought on his lap, opened it, took out a piece of material and handed it to Fang Hong.
Xu Jingren was secretly surprised when he saw this scene. A managing president of Stars Capital behaved as if he was a subordinate of the boss. This surprised him. What role does the boss play in Stars Capital?
At the same time, Fang Hong took it and handed it to Xu Jingren with a smile: "Start setting up a new project team. Quantum Beat can't just have a Weibo. It's time to start a new project."
"New project?" After hearing this, Xu Jingren put away his confusion and focused on the materials handed to him. He immediately took them and looked at them. After a while, he looked at Fang Hong and said in surprise: " WeChat?"
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Fang Hong nodded: "WeChat should be a social application based on the real-name system. It should have rich functional applications, including voice call functions, friend circles, official accounts, etc. Its core factor is the relationship chain. To be precise, there are three A kind of relationship chain..."
At this point, Fang Hong glanced at the material in Xu Jingren's hand and changed the subject: "I have high hopes for WeChat. It is the key to us shaking Penguin's dominance in the social field. It is conservative to say that this material is worth 300 billion." It is estimated that it is not exaggerated at all. The product must not be leaked at all before it is launched online, and it is classified as the company's top commercial secret."
Worth 300 billion? Or a conservative estimate? Isn't this grandiose enough?
As soon as these words came out, not only Xu Jingren was stunned, but also the beautiful assistant sitting next to him was stunned for a while. The net assets of Star Capital in fiscal year 2009 had not yet passed the 300 billion mark.
Although it is a bit exaggerated to say that it is worth 300 billion, it also shows how much the boss attaches importance to this new project. Xu Jingren looked through the content of this material again, first of all, the discussion of the three "relationship chains".
Acquaintance relationship: Through the function of matching address books, WeChat, which has been authorized by the user, can add friends in the user's mobile phone. In addition, direct login with a Weibo account is also allowed, which can be regarded as Weibo attracting traffic to WeChat.
Stranger relationship chain: WeChat has developed functions such as drift bottle and shake. These are functions launched for social scenarios with strangers, allowing WeChat to provide users with a channel to connect with those nearby, far away, and with whom they are destined. Strangers make friends.
In addition, there is a social service triggered based on geographical location. When a user reaches a location, he or she can chat with people near that location.
This is definitely a god-level feature!
Users can have fun, and this is an important factor in WeChat's rapid popularity, because this function is based on the relationship chain of strangers and has the natural "date//sexual" attribute.
Offline relationship chain: By developing QR code business cards, Hengrong uses this to add WeChat to each other when meeting offline. From acquaintances to strangers, the offline relationship chain only needs to be scanned and imported into WeChat. .
After reading the discussion of the three major relationship chains, Xu Jingren continued to read the following content, and gradually became fascinated, showing expressions of surprise from time to time. This material basically laid out the development of the new project "WeChat" in the next five years. detailed strategies.
At the end, Xu Jingren closed the materials and turned to look at Fang Hong and exclaimed: "Boss, your creativity is really... I dare not say it is worth 300 billion, 30 billion should be possible."
Fang Hong said with a smile: "The situation is too small, isn't it? In fact, I would give it 100 million."
Hearing this, Xu Jingren and the beautiful assistant both thought of the word "outrageous" in unison. The numbers were indeed getting more and more exaggerated.
However, Fang Hong didn't dwell too much on this issue. After all, they had historical limitations, and as a time traveler and reborn, Fang Hong obviously did not have such limitations.
After a while, Xu Jingren thought about the materials in his hands and said: "This new project may really shake Penguin's dominance in the social field, but in addition to Penguin's QQ, the main competitor, Fetion, a subsidiary of China Mobile, cannot be underestimated. Look, the user activity of these two products is exaggerated, and both online at the same time have reached the scale of 100 million."
Fetion is a software launched by China Mobile in 2000. At that time, the mainland mobile phone market was still dominated by operators. This application can realize seamless links between the Internet and text messages. It is also the most popular social software in China today. First, it is no exaggeration to say that Fetion and QQ are in the same echelon at the moment.
Users can use Fetion to send text messages to friends in their address book, which is very limited for users who need to send notifications. Moreover, the service is free and only requires a small traffic fee, but this is only between mobile phones. For users, if it is sent to China Telecom or China Unicom, it will still cost money.
At present, Fetion can be said to be at its peak. After all, backed by mobile, the number of users has reached 500 million, and the number of live users has reached 100 million. Moreover, smartphones have not yet been widely popularized, and most of Fetion Users are still running on so-called smart machines with plastic keyboards.
At this time, Fang Hong said calmly: "Fetion seems powerful, but in fact it is nothing to worry about, because this product excludes China Telecom and China Unicom users and does not support the three networks. This will become Fetion's biggest shortcoming in the future. The key is that China Mobile has never thought about seeking changes, perhaps because it is too easy to acquire users."
There is also the fact that Fetion's free services are limited to its own mobile users, while users of China Telecom or China Unicom are still charged. This is also a big factor, and I don't want to give up this piece of cake.
The it Internet industry is a typical "fast fish eats slow fish" industry. Emerging companies rise very quickly. It only takes one or two years to decide the winner. When WeChat rises and smartphones become popular on a large scale, it only takes two or three years. What happened in 2010, by then it will be too late for Fetion to change to three networks.
Fang Hong looked at Xu Jingren and said: "Quantum Beating was previously split and reorganized, and a sum of funds originally raised to Weibo's subsidiary was divested and refinanced. The previously divested funds were actually intended to be used for this project."
Xu Jingren was surprised when he heard this, and immediately said: "You started planning at that time?"
In other words, this project had been brewing in the boss's mind for a long time, maybe even earlier than that time.
The boss really takes one step at a time and sees ten steps at a time. Xu Jingren couldn't help but secretly admire him, but he quickly said: "Is this project run independently? Or is it merged under Weibo?"
Fang Hong immediately said: "Of course it is an independent operation. Quantum Beat was split and reorganized, and Weibo was made independent and listed through a backdoor listing. The purpose is to make the WeChat project independent. Wouldn't it be cheaper for those VCs to merge WeChat into a Weibo subsidiary?"
If WeChat is merged into the Weibo subsidiary, the VC that raised money last time will make a lot of money, and the equity it will get will definitely be the floor price.
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