In terms of public opinion, the effect of Qin Feng's choice to strike first is to make the public think that Apple has copied Xingyu Technology. Look, Xingyu Technology has sued Apple for infringement.
Then the two sides would engage in verbal spats and wars of words in the courtroom or in the court of public opinion.
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But what S1 should be sold will definitely still be sold!
The fact that Apple iPhone 4 is still unable to land in the Greater China market this year will not change. International lawsuits are definitely 100% unwinnable, but this may not be the case in Greater China.
If the mainland lawsuit is won, it means that iPhone 4 will not be available in the mainland market.
This is the key point. Qin Feng has never thought about global expansion now. He is now focusing on the Greater China market. If Apple's iPhone 4 cannot be launched, then Xingyu Technology's product advantages will continue until 2011.
In short, for Xingyu Technology, the worst result is to be invincible, and the rest is a matter of winning big or small. Anyway, this wave of operations will definitely win hemp.
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When the news reached Apple's headquarters in the Western Hemisphere, Apple's senior management were stunned when they learned that Xingyu Technology was going to sue Apple in court. The entire senior management came to Bengbu and were furious on the spot. , including Gang Leader Qiao, were also very angry.
I really feel like I'm losing blood no matter how much I think about it, and the more I think about it, the angrier I feel.
When Xingyu Technology performed such an unethical move, media outlets from all walks of life who were not too concerned about the fuss also came out to watch, and all kinds of harsh comments continued.
In terms of public opinion, Xingyu Technology clearly has the upper hand in mainland China. The advantage is too obvious.
The company's first-generation products are released first. This is something the whole world knows. If Xingyu Technology, as a start-up company, is described as a "younger generation", then Apple is relatively at the "predecessor" level. And it is at the level of a top celebrity. Xingyu Technology dares to attack such a powerful top celebrity. People also look at Qin Feng's fearless courage.
What happened to startups? What happened to the established giants? What he did was an old giant!
The international media pays more attention to Apple and is discussing around Apple. However, in terms of public opinion in the mainland, following the operation of Xingyu Technology, everyone's attention has been successfully transferred to Xingyu Technology. .
Netizens are all in a quarrel, mainly due to a group of "***" and some Muyang public intellectuals who are fighting online. Apple has not yet come forward to respond. The public intellectuals are anxious and help everyone. It is not the case for those who want to smooth things over and look for Xingyu Technology.
It is worth mentioning that "public intellectuals" and "public intellectuals" can be said to be mortal enemies of each other. There is a group of people on the Internet who use the name "public intellectuals" to combine "citizens" and "intellectuals". They are looking for reality. The dark side of society is infinitely magnified. After quoting a few foreign quotations, they start telling lies online with their eyes open.
The full name of the "***" group is "the 50 cents who bring their own dry food". It refers to those groups who voluntarily and voluntarily use data to expose each other's lies in a reasonable and reasonable manner in response to malicious remarks on the Internet in order to win over the majority of people who do not know the truth. A group of patriotic netizens who like the positive energy of society and encourage the development of the country.
Public knowledge is very unhappy with this group. The derogatory remarks about "***" are worse than those of the "50 Cent Party" who are paid to post. If they don't accept money, they can only "bring their own dry food." It is obvious that the "***" group of people are On the side of Xingyu Technology.
Even the reasons why many people support Xingyu Technology are extremely simple, just because Xingyu Technology is a technology company in their own country and they are proud to be able to produce such an excellent technology product.
At the same time, Qin Feng's move to sue Apple preemptively made many people excited and excited. After all, Apple is undoubtedly a giant in front of today's Xingyu Technology.
Xingyu Technology dares to take the initiative to attack a being whose strength far exceeds its own. This itself has a "heroic" color, and it is highly expected that Qin Feng can defeat Apple's opponent.
The main battleground between the two sides on the Internet is the Weibo platform owned by Quantum Beat. Xu Jingren, who is in charge of Quantum Beat, once again made good use of this hot time to promote the expansion of Weibo users.
Xu Jingren knows which side his butt is sitting on. He knows that the largest shareholder of Xingyu Technology is Qunxing Capital, and Qunxing is also the largest shareholder of Quantum Beating, and the "boss" Fang Hong plays the core link among them. effect.
Therefore, Xu Jingren is undoubtedly biased towards Xingyu Technology. This is a no-brainer. The butt can directly determine the head.
However, on this hot topic of public opinion, Xu Jingren plays the "art of balance" in controlling the situation on his own platform. He must not only ensure the expansion of the Weibo platform, but also take care of Xingyu Technology in terms of public opinion, so how to strike a balance is the key.
Xu Jingren’s operation is not to restrict the flow or take other measures for those blog posts that are not conducive to Xingyu Technology, because the development of the Weibo platform itself requires these people to create hot spots and popularity. To put it simply, the “publicly known celebrities” still need to It has value, now is not the time to throw it away after use.
If the two sides are evenly matched, Xu Jingren's strategy is to neutralize the platform and take advantage. If the "public intellectuals" clearly have the upper hand, they will not restrict the flow to suppress them, but will secretly raise a hand to the "public intellectuals" opponents, secretly giving the "***" more traffic.
The best situation is to put the "public knowledge V" side in a slightly weak situation. This is the most perfect situation.
As a result, public opinion has been stabilized, and the popularity of the Weibo platform has also increased. It is a win-win situation, the kind where you win twice. Xu Jingren doesn't care what the situation is on other platforms. Anyway, this is what he does on his one-third of an acre of land.
Who made the father of Weibo’s financial backer also be Qunxing Capital?
Regarding the group of "publicly known big Vs", Xu Jingren had already obtained the characterization from the "boss". That is to say, as Fang Hong said, there is still value for use now, and the value will be almost used, and it will be confirmed after Weibo officially breaks out of the siege. After becoming the absolute leader in the industry, we began to clean up these people.
It is indeed necessary to use these people now, otherwise those big Vs will go to other platforms, which will strengthen their competitors to a certain extent.
Fang Hong was also quite satisfied with Xu Jingren's handling of the matter. It was considered a balance between the two. After all, Quantum Beat and Qunxing Capital were two companies. In principle, Xu Jingren had no obligation to work for Qin Feng's company.
This is done now because we all have a common financial sponsor, dad, and it is a friendly assist.
Xingyu Technology suddenly sued Apple, and this matter is now agitated in the public opinion. Some people in the industry feel that Qin Feng's move is too arbitrary, and he wants to directly sue Apple based on a "leakgate" incident. 1. Is that fake?
If it was true, then Xingyu Technology would definitely win directly, and really would not lose anything. So after all-round weighing and judging, Qin Feng chose to take the lead without hesitation.
In a sense, Xingyu Technology can be regarded as stepping on Apple's body to a higher level and gilding itself, because this incident has made Xingyu Technology's popularity rise to a higher level.
No matter what the result will be later, the first intuitive feeling that the public sees now is that even established international giants such as Apple have "copied" Xingyu Technology's first-generation products. This is not a foil to Xingyu Technology from the side. It's awesome, it's equivalent to affirmation from an established international technology company.
If it is regarded as a marketing tool, it is also a highly successful marketing example.
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