The next morning.
The official Xincheng flagship store hasn't opened yet, but there are already eight or nine hundred people queuing in the open space outside the store. By around eight o'clock, it exceeded a thousand people, and the number of people is increasing rapidly.
As the opening time approaches around nine o'clock, the number of consumers queuing up to buy has soared to 2,000. This event is even more exaggerated than on the first day of sale.
The reason is that the news was fermented last night. Related online forums or communication groups are reporting that the local S1 directly-operated stores are sold out. Consumers who want to buy early and enjoy it are also anxious to see this situation, fearing that they will not be able to buy it. So everyone rushed over to buy, which created a situation that was even more popular than yesterday.
The employees in the store were shocked when they saw this situation, and hurriedly notified the general manager of the flagship store. When the general manager saw this situation, he immediately called the people at the headquarters and requested that the goods be transferred as soon as possible.
In this case, the goods transferred overnight will definitely be sold out.
As time went by, online news began to report that consumers were queuing up all night to buy S1 phones, and pictures of the queues were forwarded by netizens from all walks of life.
The topic of the S1 mobile phone is also hotly discussed, and many people on Weibo are showing off the mobile phone they just grabbed.
It has only been a day, and many people are discussing and sharing on Weibo. Some people who grabbed the mobile phone on the first day of sale shared their feelings on Weibo. A high school student shared that his father gave a phone yesterday and just grabbed it. My experience with the s1-plus mobile phone.
Today he brought his mobile phone to school, causing everyone in the class to watch. He felt like he was the most handsome boy in the class.
Indeed, nowadays, especially in some schools, the S1 mobile phone is regarded as a magic machine in the eyes of many students. Anyone who has an S1 mobile phone will be watched and become the object of envy.
Even taking out an S1 mobile phone in the subway or bus will attract the attention of other passengers. The invisible camouflage feeling makes it feel like spending thousands of dollars is not a waste.
The current situation is that as long as someone around you takes out a brand new S1 mobile phone, everyone in the room will soon be envied.
After the news of this unprecedented hot sales situation and people queuing up all night long to buy was reported, many people in the industry were shocked. It was really an exaggeration to see such an expensive product being snapped up.
You know, Nokia accounts for about 70% of the current mobile phone market share, and the price of S1, especially the flagship flagship S1-plus, is much higher than that of Nokia, but there are still thousands of consumers who are willing to spend a lot of money. Pay for a redesigned and revolutionary smartphone.
…
At around 21:00 that night, Xingyu Technology issued an announcement that the company's flagship flagship machine S1-plus was sold out, and all the enhanced versions of the 8GB, 16GB or 32GB models were sold out.
As soon as the news came out, the investment and technology circles were in an uproar and were shocked.
The most expensive flagship phone is actually the first to be sold out?
However, Xingyu Technology did not announce the specific sales volume. The reason why it was sold out was because the production capacity was not large before. This was despite Fang Hong’s proposal to increase production capacity after focusing on flagship phones.
Not releasing the sales data of specific models also leaves room for outsiders’ imagination.
Although the strategy has been adjusted to focus on flagship phones, production capacity cannot be increased immediately. OEM partners such as BYD and upstream and downstream supply chain companies are working overtime 24 hours a day after receiving new orders. In the liver.
This crazy sales frenzy made everyone realize that a new start-up company in the smartphone industry from the mainland was about to emerge. People from all walks of life in the investment community once again admired Qunxing Capital's vision and became even more envious.
Xingyu Technology is a rising emerging technology company with the potential to become an industry giant.
Qunxing Capital is about to win!
The hot sales of this first-generation product seem to be on pace to achieve annual sales of tens of millions.
During the pilot publicity before the press conference, industry insiders felt that Xingyu Technology was about to overturn. After the stunning debut at the press conference, industry insiders felt that this product should be successful. After hearing the expensive pricing, industry insiders felt that although the product Stunning but the price issue may cause this product to become a niche product.
It was not until the launch of the product that it reached today's position, and people in the industry discovered that it had completely avoided all the correct answers and made all the wrong predictions.
of course!
People in the industry will definitely not say that their predictions were wrong. Do they understand what exceeding expectations means? This is exceeding expectations!
…
As time went by, on the morning of Saturday, April 4, Xingyu Technology once again announced a major announcement that shocked the industry: A total of 1.72 million S1 mobile phone models were sold online and offline in the first three days of the Greater China market. department!
This news once again shocked countless people in the investment community and peers.
It’s selling like crazy, absolutely selling like crazy!
And three days later, supply still exceeds demand. Many people are still queuing in front of specialty stores, or even sleeping on the street, queuing up all night just to get this phone.
This hot sales event also triggered reports from major overseas media. In addition to being surprised by the popularity of the S1 collection, foreign media were even more surprised by the consumption power of the Greater China market.
It can be said that the pricing and rush buying of S1 have initially shown the world the consumption potential of this market.
Apple is still silent, but that does not mean there is no action. However, after the news came, Apple cried and fainted in the toilet, and at the same time stepped up the collection of materials to prepare to sue Xingyu Technology.
Now Apple's mentality is about to explode!
…
On the weekends, the news about scalpers’ crazy hoarding of S1 collection became a hot topic, because many scalpers got used to it online, hoarding a large amount of supplies, taking photos and posting them online.
In fact, the scalpers are not showing off. They seem to be showing off, but they are actually sending a signal to the market: I have goods! Want to get one? Yes, but you have to pay extra!
The arrogance and arrogance of the scalpers also caused consumers to denounce and curse the scalpers. However, while they were scolding, there were still many people who were not short of money and contacted the scalpers privately to ask for more money.
However, more consumers also went to Xingyu Technology’s official Weibo to leave private messages, hoping that the official would control the scalpers.
…
On the weekend afternoon, Tian Jiayi returned to Jingxinju Villa.
At the moment, she was sitting with Fang Hong, and she was reporting some work to Fang Hong, and finally talked about things at Xingyu Technology: "The sales of S1 mobile phones are unprecedentedly hot, and the scalpers' hoarding has become a hot topic in the past two days. Qin Feng is Today we have also issued relevant restrictions on the hoarding of goods by scalpers."
Fang Hong asked curiously: "What measures?"
Tian Jiayi said: "At around two o'clock this afternoon, Qin Feng posted a blog post on his personal Weibo account to warn scalpers, and stipulated that starting from now, each customer can only purchase one mobile phone per day."
The large amount of stockpiling by scalpers can certainly bring outstanding performance to the sales data of the product. From this perspective, Xingyu Technology is definitely making a profit without losing money.
But this may not be the case. Qin Feng cannot tolerate scalpers hoarding goods. The main reason is that this will hinder the construction of the TOS ecosystem. To build the TOS ecosystem, a user base is needed, which means that the mobile phone will be in the hands of users, not a large number of them. of hoarding.
Xingyu Technology has just released its first generation product. What it needs most is to quickly expand its user base. This is related to the company's negotiating power with third-party developers. Only when the user base increases, the number of downloads obtained by third-party developers developing applications on your platform will increase. The surge can attract more third-party developers to enter the TOS ecosystem.
Tian Jiayi said: "The S1 flagship machine has been sold out early. In the past two days, the S1-plus enhanced version 32GB model has been sold to the price of 8,000 yuan by scalpers, and it is still hard to find one. Many netizens jokingly called it 'Add money version', it's money. However, with the introduction of the policy of limiting the purchase of one per person per day, the price of the hot speculation should come down."
Hearing this, Fang Hong shook his head with a smile, glanced at the beautiful assistant and said slowly: "It is right to suppress scalpers and adopt purchase restrictions, but in the final analysis, the production capacity has not been increased. As long as the production capacity is in place and the supply is sufficient, the scalpers have no profit. It’s impossible to hoard pictures.”
Fang Hong added: "Qin Feng's trick has little effect. If I were a scalper, since each person is limited to buying one unit per day, I would buy it from consumers at a high price and then sell it at a high price. As long as your shipment volume is still at In a situation where supply exceeds demand, purchase restriction measures will only further fuel speculation and push up prices. The reason is simple. I spend more money buying back from consumers, but I will definitely not pay for it, but will pass the cost on to the next person. Consumers in need generally have the mentality of buying up prices rather than buying down prices.”
Tian Jiayi couldn't help but said in shock: "The enhanced version of s1-plus has been sold to a price of 8,000 yuan. According to what you said, wouldn't it be sold to a sky-high price of 10,000 yuan in a while?"
Fang Hongtan said: "It's even more expensive. It may cost 13,000 or even 15,000."
Hearing this price, the beautiful assistant was also shocked and didn't know what to say. Is it possible that the flagship flagship with an official price of 4,699 yuan has been speculated to a sky-high price of 15,000 yuan? This is crazy.
Fang Hong's prediction is not unfounded. He compared the situation of the previous iPhone 4 when it was released in the mainland. It was also speculated by scalpers to a price of 15,000. It was not until half a year after the product was officially released that the price dropped back to 6,000 or 7,000. , but even so, it is still more than 2,000 more expensive than the official selling price, and scalpers can still make a profit after completing a change of hands.
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