"Go back and say hello to Mr. Hua, and allocate 350 million yuan for the Yixing video project." Fang Hong looked at the beautiful assistant sitting next to him and ordered. Tian Jiayi nodded: "Okay."
As she said this, she motioned to Fang Hong to give her the bag, and then took out a document from the bag to make a memo about the matter.
At this time, Hou Junda said in his heart, "What a guy, a general manager and an executive vice president of Star Capital are actually headed by Fang Hong."
Is his status a bit exaggerated?
Fang Hong didn't know what Hou Junda was thinking, so he turned around and asked him: "I'll give you 350 million. Is it enough to spend in the second half of this year?"
When Hou Junda heard this, he nodded repeatedly and said, "That's enough, that's enough. I may not be able to spend all the money."
Kneeling down to the sponsor's father is really too arrogant.
The start of Yixing Video was so gorgeous that other peer video websites were so envious that they cried with envy, and some even panicked about the competitor Yixing Video.
This does not include the 110,000 film and television copyrighted film library. You must know that Qunxing Capital spent more than 3 billion to acquire the film and television copyright resources. Yixing Video is free to use the film and television copyright resources.
However, the film and television copyright resources currently belong to the intellectual property rights of another subsidiary of Qunxing Capital, and do not belong to the company Yixing Video. The ownership does not belong to Yixing Video, but these film library resources are licensed to Yixing Video for free. Used by Star Video.
Yixing Video eliminates the huge expense of copyrighting film and television resources, so the biggest expense item may be "Internet fees".
As time went by, Hou Junda continued to report to Fang Hong on a series of progress of the Yixing Video project. After he estimated that he had almost understood it, Fang Hong suddenly asked: "I heard that you have been poaching colleagues recently, but it doesn't seem to be going well. ?Is there such a thing?"
When these words reached Hou Junda's ears, he felt slightly embarrassed. He laughed dryly and nodded sincerely: "We have indeed hit a wall."
Fang Hong was very interested and said concisely and concisely: "Let's talk about it."
So Hou Junda explained the process of poaching people. Fang Hong shook his head after hearing this and said immediately: "Poaching people is the right thing to do. There is no problem. You are doing the right thing. In this world, the competition will always be the same. Talent, whoever recruits them will win the future. But you don’t poach people this way. How do you poach people? I’ll give you a few tips..."
When the boss asked for help, regardless of whether it was useful or not, Hou Junda nodded repeatedly, pretending to be waiting for the next step with an open mind.
Tian Jiayi and Cao Chenghui on the side also looked at Fang Hong. The latter paused for a moment and then said in an orderly manner: "What talents do you need to recruit if you want to make Yixing Video bigger? Of course they are peers, and they are senior leaders in the industry. Talents, first of all, is it easy to get a list of these talents?"
Hearing this, Hou Junda couldn't help but said: "To be honest, it's not easy."
Fang Hong said calmly: "Wrong. It's easy to get a list of these talents, very easy."
Hou Junda: "Uh..."
Fang Hong glanced at him and said, "Let me ask you, does every industry have an association?"
Hou Junda nodded.
Fang Hong continued: "Then you go discuss with the people in this industry association to launch an industry forum and exchange conference sponsored by the industry association. The sponsorship fee will not cost you a few dollars, and the company will not be short of you. A better star-rated hotel, a higher-end venue, and then you gather the people you want to recruit in the name of an industry association to participate in a forum exchange meeting. Once they come to participate, will the list information naturally come to you? Is it in?"
As soon as these words came out, Hou Junda couldn't help but be stunned for a moment, and then nodded subconsciously: "Yes, why didn't I think of that?"
Fang Hong said slowly: "Poaching people cannot be direct. When you go to poach senior talents from a competitor company, as soon as you contact them, they will know that you are poaching, and there will inevitably be a certain degree of resistance, at least towards the current employer. Betrayal, right? How can you dig out real talents if you have resistance in the first contact? You may not be able to attract real talents with money."
Then Fang Hong added: "But if you change the scene, you go to hold activities and set up an industry forum to cover up your
The real purpose was to complete the first contact in this way, and his resistance was greatly reduced. Do you need to communicate his speech at the forum exchange conference? When his speech is sent to you, should you have a brainstorming session on the content of his speech? "
Fang Hong looked directly at Hou Junda and said slowly: "The more your thoughts collide, he will find that you understand him. Even if you don't understand him, you must find a reason to understand him and let him have the idea that you understand him." .The vast majority of core executives or senior talents cannot stay in the company. A very important motivation for choosing to change jobs is that the boss does not understand them. You must understand the truth that people in this world are always more willing to follow him, like him and understand him people to build a career together.”
Hou Junda nodded to himself, thoughtfully while listening.
Fang Hong continued: "So if you want to recruit a truly high-level talent, first you need to create a scene, a scene where you can communicate on the same frequency, a scene where he can let down his guard. Secondly, You have to understand him, so do you want to speak in the forum exchange? The forum exchange meeting is also called a bragging meeting."
"You have an opportunity to brag one-to-many at the conference. What should you brag about? What is the potential of Yixing Video? How much funding is there? How broad are the future prospects? You can't brag about these. You are really awesome. , if you brag about it, people will be embarrassed; if you are not awesome, if you brag about it, people will laugh at you in their hearts, so what you have to brag about is your dreams, your feelings, and your future!"
"Dreams, this world is basically a place where people without dreams hang out with people who have dreams. People with small dreams hang out with people with big dreams. Most people earn hard-earned money, so you have to create an opportunity for equity , and then told him to earn hard-earned money first and then take him to earn capital gains. His dream was just to earn some hard-earned money at the beginning. Suddenly you went over and opened a door to a whole new world for him, making him understand that he would follow you. Opportunity to make capital gain money."
"Many people say that the core of recruiting talents is to rely on profit. They say that they can make as much money as they want by following you. It's ridiculous. Who can't make money with real talents? Why should I follow you? If you say that, it will appear to be a class. It’s too low. You have to tell him this, make some hard-earned money first, but this is not a long-term solution. We want to make capital gains together.”
Fang Hong looked at Hou Junda and said calmly: "You do what I said above. When he compares you with his current boss, the gap will be reflected. The gap is obvious, and he will soon feel that it is better to follow you." There is a future, so the first thing is to show the dream, and this dream includes the person you want to recruit, it is a dream that he and you can realize together, and let him know that this dream includes him.”
At this time, Hou Junda was stunned. Isn't that how Fang Hong lured him to Yixing Media to work on the Yixing Video project?
Good guy!
Fang Hong added: "After blowing on dreams, blow on feelings. Don't think that blowing on feelings is too vain. This is not called vanity. To put it another way, it is called personality charm. Then it is about blowing on the future. You have to describe a future framework for him. The story needs to be beautiful and attractive, and the blueprint must be good. Once you blow these three things off, he will have a certain impression of you.”
After drinking a glass of water, Fang Hong continued to talk and gave Hou Junda some pointers: "What I said before is just a preparation. Recruiting people requires skills. Next, do I need to create a separate space? How to create it? For example, drinking. , No matter you like drinking or not, you must understand that wine is a good thing, and wine can put down a person's alertness."
"It may be very difficult for you to invite him alone at the beginning, so when you set up a drinking game, you need to focus on the people you want to poach. But you can't just bring the people you want to poach to the drinking game. You also need to Get a few wingmen who will praise you and say good things about you in front of them, praise your bad feet, and give you endorsements."
"Don't drink too much at a banquet. If you drink too much, you won't be able to talk about anything. At the banquet table, everyone will be more restrained when sitting together. Chatting and gossiping about celebrities will not last long. After three glasses of wine, You run up to him, brother, let’s have another drink! This way you can bring people closer together very quickly.”
"Don't go to karaoke after drinking. After karaoke, can you still have a chance to chat? It's actually difficult at the wine table.
Talking about business is usually just bragging. After drinking, you should find a suitable place to drink tea to sober up. At this time, the two of you stayed up all night and talked about it at 3:30 in the morning. "
"Then what should we talk to him about? For example: Brother, frankly speaking, the speech you gave at the forum during the day was really good. Heroes really have similar opinions. Every word you said hit the point of this industry. Key points, pain points and highlights, for example, you talked about XXX, for example, you talked about XXX, I think you are not only helpful to the company, but also a person of great help to the entire industry. In fact, my biggest My dream is not to start my company, but to love this industry and want to promote the development of this industry and contribute to the industry..."
Having said this, Fang Hong looked at Hou Junda and added with a smile: "If you start the conversation according to the above method, will your grade, structure, and realm rise immediately? At the same time, is this conversation equivalent to giving him A step up? Let him convince himself psychologically that changing jobs is more for the development of this industry, not primarily for himself, but secondarily for himself."
"Let's see if you can dig him out. If you still can't dig him out, then you can do one more thing. Go to his house downstairs and call him again, saying that you happen to be passing by their house downstairs. I want to invite him to come down and have a drink and chat. If you do this once, twice, three times, four times... If this person can't be poached, I don't believe it. As long as you have a firm heart, you won't do it. The immovable horn."
At the end, Cao Chenghui on the side said in his heart: "As expected of a boss, you can tell if something is wrong as soon as you make a move. I have learned and learned." ]
Hou Junda was so reminded that he suddenly woke up from a dream and suddenly realized that comparing his poaching operations with the boss's strategy was unbearable. The boss's routines were one after another, one after another. It's a trick, and 90% of the actions in the first part don't even look like they're meant to poach people.
At this time, Hou Junda admired the big boss. His thinking was simply unmatched. It turns out that people who understand you and always have your best interests at heart are full of tricks.
…
