Yixing Video Project Department, in the conference room.
Hou Junda listened to Fang Hong's inquiry. He was silent for a moment, organized his words in his mind, and then said: "Yixing Video has obtained these 110,000 film and television drama library resources. My plan is to develop a search engine and then set up a search engine." The legal team is dedicated to searching major online video websites every day, and will immediately sue the platform once an infringing video is discovered."
Fang Hong said with great interest: "Suing the platform? It is most likely a thankless job, and it is basically difficult to stop."
Hou Junda also smiled and said: "Mr. Fang, I know that the relevant laws in the mainland are not perfect yet, but *** in this case, there is no hope that peer websites can remove the infringing videos through prosecution, but this is used as a means Strategically disrupt the user experience on your opponent’s website.”
After a pause, Hou Junda organized his words again and continued: "He has a good plan, and I have a wall. The biggest purpose of constantly suing is to make the content of their website go up and down over and over again."
"For example, I was watching a TV show in the morning, and I watched it with great interest, and then I had a meal to prepare to continue watching the show in the afternoon, but I found that the video could not be found. It must be very disappointing, but it happened again in the evening, or I was watching a movie and watched Unfortunately, the video got stuck halfway through and I refreshed it, but the video was gone and it showed that it had been taken down, etc.”
"This is the strategic purpose of my plan to keep suing. The expenses required to establish a legal team should be regarded as operating costs. As long as it can destroy the experience of competitors' websites, the advantages of Yixing Video will be further reflected."
When Fang Hong heard his strategy description, he couldn't help but nodded with satisfaction. This is how copyright should be played.
Hou Junda added: "As for the expansion plan after the website is launched, our team has unanimously decided not to accept any advertising business for the time being in the initial stage of the website launch. We will maximize the user experience and attract users to stay here."
Anyway, the sponsor’s dad is rich, so doing this can better achieve the performance goal of 300 million users and becoming the largest online video website in the country.
The lack of advertising in the early stage of launch is a great competitive advantage, because other online video websites in the same industry are very strapped for cash, and they basically have to accept advertising business if they can, because those video websites are operating at a loss of VC money, and To get VC money, you have to sell the founder's equity, so naturally you don't dare to spend money lavishly.
But Hou Junda is now a part-time worker at Yixing Video. Naturally, he doesn’t feel bad about spending money. At least he doesn’t feel bad about spending money compared to founders of other video websites. His team must complete the performance bet task in order to share 15% of the money. Equity.
Hou Junda added: "I plan to cooperate with Zhibao to launch an event. If a user recommends a friend to register an Yixing Video account, he or she will receive a reward of 1 yuan if the recommendation is successfully registered, thus forming a fission-type expansion."
To put it bluntly, it's just a waste of money, but Fang Hong really approves of Hou Junda's strategy. Making money is the biggest motivation.
By cooperating with ZhiFubao, the partners are also very happy, because this is also promoting ZhiFubao, but the money is provided by Yixing Video. ZhiFubao must be super happy. Both parties get what they need, and there is no business conflict. In a competitive relationship, Alipay is an online payment company and Yixing Video is an online streaming video website.
At this time, Ahri had no idea of acquiring an online video website, nor had it thought of entering the field of online streaming video websites.
However, Yixing Video does not allow ZhiFubao to engage in prostitution for free. It also has to share ZhiFubao's own traffic.
To participate in this recruitment activity, users need to bind their mobile phone numbers to their accounts to be effective. This is to prevent a professional team from trying to steal the money. Just bind a mobile phone number. Setting a threshold that is too strict will be counterproductive, but having no threshold at all will only result in being attracted by professionals. The team harvested a large number of zombie accounts.
So just tie a mobile phone number. There is a certain threshold but it is not high. Zombie accounts are acceptable. Strictly speaking, zombie accounts are also valuable. At least they can serve as the number of users, but they cannot be the vast majority. Zombie number.
"I don't mind spending money. It's very profitable to attract a user for 1 yuan. 100 million users only cost 100 million, let alone 100 million."
, even 200 million is still a loss-free business. Fang Hong smiled and said slowly: "The strategy is good, but your money-spending strategy is too simple and crude. I think it needs further optimization to maximize benefits."
Fang Hong turned to Hou Junda and said, "You can do it this way, for example, let the rewards gradually increase. That is to say, the more new users you attract, the more rewards you will receive. When you attract fewer people, you will be given less. The more people we recruit, the more we will give later.”
"For example, if you spend the same 100 yuan, you will be rewarded with 1 yuan for recruiting one person. It can be optimized to reward 1 yuan for recruiting 1 person, 15 yuan for 10 people, 30 yuan for 25 people, and so on. At the same cost of 100 yuan, 110 people can be brought out, which adds up to a very large number."
Hou Junda couldn't help but his eyes lit up. This strategy was indeed more subtle, and Fang Hong continued: "Another example is a game that can assign tasks to users for gambling. For example, if a number of 150 people is set, as long as 150 people can be recruited, 200 yuan will be given. The reward of 300 yuan, in short, is more profitable than regular activities to motivate him to attract people."
"If you accept this task and ultimately fail to complete the task target, there must be a punishment mechanism but you cannot not give out a penny. Just follow the regular recruitment activities and give you as many benefits as you have recruited, but the excess benefits will be gone. In this way, Now that he has a guaranteed income, he won’t have to worry about his work being in vain if the mission fails.”
Hou Junda nodded repeatedly, and immediately memorized the strategy provided by Fang Hong. This method can indeed mobilize people's enthusiasm more, and the amount is intuitively larger. It may not feel like pulling one person to earn 1 yuan, but if you list one After completing the task, you can directly get hundreds or even hundreds of dollars, which is a considerable amount for the general public.
Anyway, apart from spending some time, you won't lose anything.
Fang Hong could predict that after this recruitment activity was launched, the most enthusiastic people would definitely be the student party. The student party had no source of income and was the most active group on the Internet. It still had plenty of time.
If the student party has the motivation and time to participate, it would be good to make 180 yuan as Internet fee.
And every student has his own QQ friends, QQ group friends, etc. There is no doubt that this is a very large fission group.
The most important thing is that the potential value of student party users is very huge, because they are young, and youth is the most valuable thing.
They may not have the spending power now, but they will eventually grow up and enter the society. If Yixing Video can enter their world from their school days, accompany a generation to grow up and form a habit of watching videos online. The habit of going to Yixing Video Network.
Ten years from now, today’s student parties will bring huge monetization capabilities to the website. When building an Internet platform, we must take a long-term view.
And the capital market will buy this story, because with such an expectation placed here, the company's valuation will rise, and the company will become very valuable.
Profit represents a company's ability to make money, but valuation represents how much a company is worth. How can eating a company's profits be as satisfying as eating a valuation premium? You can earn a lot of money quickly from the valuation premium. The money you can cash out if the stock price rises ten times or twenty times is something that the company's profit share based on the share ratio cannot compare with you.
Finally, Hou Junda elaborated in an orderly manner: "In addition, as a supplement to our plan, users can only watch 480P standard-definition videos if they watch videos as tourists. They can watch 720P high-definition videos by logging in to their account. Users who become VIP members can unlock 1080P ultra-high-definition videos. All All video resources on the website can be viewed for free.”
As soon as Fang Hong heard this, he immediately asked: "You mean, there are some movies and TV series on the website that you need to become a VIP user to watch?"
Hou Junda nodded and said: "Yes, but this is a follow-up plan. In the initial stage of the website's launch, all video resources on the site will be free for all users to watch, but later on, payment awareness will be gradually established based on the development of user scale. By then, some film and television content will require VIP permissions You can only watch it, but we will also launch rotating limited-free activities, and it will be open to non-VIP users for a period of time.”
Hou Junda added: "In addition, there will be
For each movie or TV series that can only be viewed with VIP permission, the countdown to its next limited opening time is marked. Users who do not want to spend money can intuitively see when the movie or TV series they want to watch can be watched for free. See you later. "
The limited-free activity is actually a compromise strategy. Being completely free is not conducive to copyright awareness in the later period. Full VIP unlocking and viewing is equivalent to completely giving up the free party group, so we can only make a compromise.
You can wait two or three days before watching the free party. The limited exemption time needs to be carefully studied and cannot be too long. The waiting time must be acceptable to the free party so that people will go to other video websites to watch.
If you don’t want to wait and are willing to spend money, you can unlock VIP and watch it at any time to get a better viewing experience. Buy early and enjoy it early.
After listening to Hou Junda's series of plans for the development of Yixing Video, Fang Hong was quite satisfied. Basically, he had nothing to add. Hou Junda basically formulated corresponding strategies for what should be done at what stage of the website's development. Big question.
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