After the video recording ended, the two staff members took the materials to edit and process. Xu Jingren looked at Fang Hong and gave a thumbs up and smiled: "He is the boss after all, smooth and silky, and in one word, photogenic."
As he spoke, Xu Jingren came to the side and sat down, and suddenly said with emotion: "The field of microblogs is very lively now. There is a saying in the industry that this is called the 'Weibo Brawl', but I didn't say anything about it." wrong."
Xu Jingren immediately twitched his fingers and added: "The major Internet companies include Tengxun Weibo, Xinlang Weibo, Souhu Weibo, and Wangxi Weibo. There are also Pinpinmi, Suixin Weibo, Qianguan, Jiwai, Fanfou, classmates Weibo, etc..."
Immortals from all walks of life have joined the battlefield, especially those major Internet companies. It would be false to say that Xu Jingren has no pressure.
Fang Hong said with a smile: "Isn't it good to be lively? If Quantum Beat wants to become a company of the times, it must step on the giants to get to the top. This obstacle cannot be avoided, and the only way is to get over it."
Xu Jingren nodded, not panicking when he thought that Fang Hong was supporting Quantum Beat.
At this time, Fang Hong said in a deep voice: "With the advent of the 3G era, the main application platform of Weibo will be mobile phone users. Weibo uses computers as servers and mobile phone micro-platforms to use every mobile phone user. Wireless mobile phones are connected together, and each mobile phone user can publish his or her latest information and share it with friends without using a computer."
At this point, Fang Hong looked at Xu Jingren and emphasized: "One sentence message, this is the characteristic of Weibo, which determines the most natural and true state of the publisher at the moment. Who would consider every word of the 256-word content? But , to be honest, it will bring another problem, that is, it may involve confidential issues and sensitive issues. Now that the number of platform users is skyrocketing, the community review team must also be expanded. Don’t be stingy, we must not overturn on this issue.”
There are a dazzling variety of micro-blog products on the market today, and the chaos lies in one word: chaos.
Fang Hong is very clear about how websites such as Fanfou were eventually shut down.
Xu Jingren nodded and smiled: "I understand, to use your words, as long as one can reach the top of a profession, one cannot simply look at it with the logic of market economics, but must look at it with the thinking of political economics."
After a while, Xu Jingren continued: "The Weibo platform has gathered a lot of popularity now. With the current momentum, it is certain that the number of users will exceed 100 million this year. It is too early to talk about profitability, but there is no mature profit yet. Model, this problem will have to be faced sooner or later, and it is also a crucial issue for the future development of Weibo."
Xu Jingren thought for a moment and looked at Fang Hong and said, "I have three guesses about Weibo's future profit model."
Fang Hong's words were concise and to the point: "Tell me and listen."
Xu Jingren said slowly: "The first is the sharing of text messages with telecom operators. We found that many users are more willing to publish Weibo information through text messages on their mobile phones. This also brings a lot of traffic to telecom operators. So, the profit sharing Achievements could be a source of profit, but until now, no site has achieved this goal."
"The second is VIP charging, but currently no website has been approved for this business. Whether it will work or not remains to be seen."
"The third is advertising sharing. Xinlang Blog has created a precedent for advertising sharing, but for Weibo, it is still unknown whether this speculation will be successful."
After talking about these three profit scenarios, Xu Jingren looked at the boss, and Fang Hong also said bluntly: "The first one is a suicidal behavior, the second one is a semi-suicidal behavior, and the third one is feasible."
Xu Jingren was stunned: "Uh..."
Fang Hong thought for a while and said: "As long as the scale increases, Weibo will not have a big problem in making profits. As the user scale increases, it will have huge data analysis, and it can accurately push advertisements. Data can achieve accurate advertising and even The core resource of the entire profit model.”
Xu Jingren thoughtfully said: "Data..."
Fang Hong continued: "For example, related advertising, this model is similar to Facebook advertising. Compared with traditional portals, community-based Weibo can help companies better understand users, including their online behavior and user characteristics. This helps advertisers better discover target customers.”
Xu Jingren nodded: "That makes sense."
Unexpectedly, Lao Dal has already thought of how to make a profit.
Fang Hong said methodically: "There are actually many profit models, such as real-time search. For real-time information, the challenge it faces is that this information may be useful information for users, or it may be junk information. But it cannot The negative is that advice from friends or celebrities is often trustworthy, at least more so than from strangers. If real-time search can identify information that is useful to users, there will be considerable profit potential."
Xu Jingren said blankly: "Then we still need to develop a search engine ourselves? Lou Gaoyuan has to work overtime!"
Fang Hong said with a smile: "The main means of obtaining real-time information, whether it is developing a search engine yourself or cooperating with a leading third-party search engine, will bring benefits to the company."
Xu Jingren nodded and immediately asked: "Are there any other profit models?"
Fang Hong said unhurriedly: "Of course, as more and more companies open official accounts on Liangdong Weibo, they are mainly used for online promotion, public relations or recruitment. As a comprehensive solution for brand advertisers, bundled sales It can increase the market share of online brand advertising for the company."
“In addition, it can also provide a large amount of valuable access traffic to third parties, especially for online e-commerce and online videos. There are at least three options for sharing traffic. One is the official Weibo of a third-party website, such as Dibao Mall. ; The second is that in view of the open system adopted by Quantong Weibo, the number of people using 'Share to Weibo' will definitely increase, and the value of 'click back' will undoubtedly bring potential profit opportunities; the third is that with Facebook Similar to shopping malls, third-party partners are allowed to open shopping malls.”
Fang Hong paused for a moment, then continued: "There is also the open API, which can bring thousands of third-party application developers to the platform in the future, especially in the mobile Internet era, covering client software and web and mobile games. wait."
Finally, Fang Hong added: "The main premise of these profit models is that we can fight our way out of the current 'big fight' situation. As the scale of the platform continues to expand, for a user-oriented platform, the best thing is The scale of the platform continues to expand and user stickiness continues to increase. Liangdong Weibo was born less than a year ago, but its potential is undoubted."
Xu Jingren nodded and said: "You are right, mobile Internet is the key. Our app client development is progressing in an orderly manner."
When Fang Hong said this, Xu Jingren was also confident.
There is no need to worry about the platform's profitability. The boss has given out a variety of profit models in a few words, and you don't need to think too much to know that these plans are all effective.
In fact, in terms of making money, Fang Hong doesn't attach much importance to the profitability of Weibo, and he has never expected that the platform of Weibo will make money like a money printing machine.
This product plays the biggest role in Fang Hong’s overall puzzle of laying out the Internet sector. It is the first piece of the puzzle, because only Weibo is the most suitable to enter the domestic Internet industry in this era of rebirth.
Taking Liangdong Weibo as the entry point to establish a foothold on the Internet, and achieving this goal, Liangdong Weibo’s biggest mission has been completed.
The real highlight is Hu from Jie Ge Factory. After Weibo, the next truly super heavyweight product is WeChat, the dominant social application in the mobile Internet era.
The biggest purpose of starting Weibo is to launch WeChat. If Goose Factory wants to participate in the competition, it is supported by QQ. Behind Quantum Beat's launch of WeChat, there is also the support of Quantong Weibo.
You’ll be much less stressed and get up much faster.
When you have a treasure, go to Mr. Ma's back garden to create hundreds of millions of connections.
The jigsaw puzzle in the Internet field gradually took shape. Fang Hong had a very clear idea of what to do at what stage. These big strategic moves were not told to Xu Jingren, nor to anyone, let alone anyone.
Just know these things in your mind, and when the time comes, just make your move.
…
When you read the first release of my financial technology empire, remember the domain name: .w.8.2...m. 82 Chinese website mobile domain name:
