Today, not only did Liangdong Weibo launch a video sharing function, but another major event also occurred.
The big Internet companies are finally here.
It’s not Qianxiang Weibo, Tengxun Weibo, Wangshan Weibo or Xinlang Weibo, but Sohu’s Weibo products that were launched first. Fang Hong also paid attention to the information in the Internet circle and saw This news is also quite unexpected.
But in any case, the launch of Sohu Weibo will be a sign, marking the official beginning of the "big battle" in the field of micro-blogs.
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That afternoon, at Sohu headquarters, Mr. Zhang personally held a meeting on the issue of Sohu Weibo.
At the meeting, Mr. Zhang said unswervingly: “Although Quantum Beat’s Weibo product has a first-mover advantage and has reached more than 30 million users, it has not yet formed a monopoly. Souhu will now move to Weibo. Declaring war, I personally control Weibo, put Weibo at the highest position in the company's entire structure, and devote all the company's efforts to starting a second business. There is no upper limit on investment. The goal of Sohu Weibo is to achieve at least as much as Quantong Weibo It’s evenly matched.”
Reading between the lines shows that Mr. Zhang attaches great importance to Weibo. He believes that Weibo may become a symbol of Internet 2.0 in China. The second war of the Internet has begun. Mr. Zhang even issued a military order for himself at the meeting.
Failure or failure.
Because of the emergence of Weibo, China has begun to enter an era where everyone is watching. The topic of He Xuan in the past two days is the best example.
Her incident started on the campus forum of Xincheng University, then spread to the Weibo platform, and finally became a hot topic on the Internet.
The fission speed of the whole process was quite astonishing, almost overnight, and the public's vision seemed to be suddenly opened.
This is a shocking thing for people in the Internet industry. Weibo products, which were inconspicuous a few months ago, have now been taken care of by the four major portal giants: Xinlang, Sohu, Tencent, and Wangxi. Xuandi made great efforts to promote it.
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The following day is Saturday.
Qianxiang Weibo announced its official launch, followed by Tencent Weibo and Xinlang Weibo.
In just one day, three heroes announced their entry into the battlefield with a high profile.
Suddenly, the Internet world was very lively.
Just like the blog sites that fought hard a few years ago, several major Internet portal giants have hurriedly targeted the field of microblogs this time.
Many people in the industry are worried about Liangdong Weibo when they see this situation. Faced with the hunting of various giants, many people think that Liangdong Weibo may become a martyr and eventually be strangled by various giants. end.
Qianxiang Weibo is backed by Qianxiang Group and Campus Network, and its strength cannot be underestimated;
Xinlang Weibo is backed by Xinlang, the first of the four portal giants;
And Tengxun Weibo is backed by Goose Factory.
In the domestic Internet field, Goose Factory is invincible by virtue of its leading position in the IM market. QQ users are the basis for entering all major domestic Internet fields, and this time it enters Weibo as well.
As Tencent directly combines its Weibo account with its QQ account, people in the industry generally believe that the strong user base of QQ will be a great support for its Weibo competition. Many people are optimistic that Tencent Weibo will be able to compete with this micro-blog. Stand out in the "big battle" in the blog field.
Different from players such as Xinlang, Sohu, and Tencent, Wangzhen has always been tepid in the competition of portal product products. It is mainly in the state of follower Buddhism. The same is true for Weibo this time, and the leader of Wangzhang People seem to be more interested in "raising pigs".
This weekend, as major Internet companies rush to enter the field of micro-blogs, many people in the industry call it the first battle in the Internet industry in 2009.
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Weekend afternoon.
Fang Hong walked out of the Jingxinju mansion. There was a car waiting outside the house. The driver opened the door immediately when he saw him coming.
This car is not a luxury car, it is an ordinary car costing more than 200,000 yuan. There are several top luxury cars in the garage at home, but they are not used.
Nowadays, the identity is not widely known to the public, so there is no need to be so high-profile when going out, which saves worry and effort.
However, Fang Hong's driver couldn't figure it out. The elder lived in a top-notch mansion worth hundreds of millions, and there must be no shortage of luxury cars. However, he ended up in an ordinary car costing more than two hundred thousand yuan. He couldn't figure it out and didn't dare to ask more questions.
The car drove Fang Hong away from Huayang Villa, and its destination was the headquarters of Quantum Beating Company.
Fang Hong, who was sitting in the back seat of the car, took out his mobile phone and made a call to Cao Chenghui. As soon as he got through, he ordered: "Go and do something as soon as possible. Donate 5 million and 1,000 in He Xuan's name and in my name." million funds to support the reconstruction work in disaster areas.”
Cao Chenghui immediately responded: "Okay boss."
Fang Hong said: "I will remit the account to you later."
After explaining the matter, he hung up the phone and closed his eyes to rest. These 15 million yuan of donated funds must not be used by Qunxing Capital Company. Personal accounts and company accounts must be clearly distinguished.
Of course, if Fang Hong hadn't said anything, Cao Chenghui would definitely have taken the company's money, and he would have been able to properly solve the personal and company financial problems.
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Quantum Beat Headquarters.
Fang Hong came to the company. When Xu Jingren saw him, he said: "Boss, you have to leave the country this time. Your camera sense and language organization skills are better than those of us. This time, several big manufacturers are coming fiercely, and everyone in the industry is shouting It is predicted that we will become martyrs and we must not lose our momentum. It just so happens that this time we have to follow up and have fun, and by the way, we will launch the video sharing function."
Hearing this, Fang Hong smiled and said: "What's the exit method?"
Xu Jingren said: "It's simple. Just make a video of a few minutes and talk about why Quantum Weibo is so popular. I have arranged your identity for you. We are the chief strategic advisor of Quantum Beat."
Fang Hong nodded, this status is enough.
Xu Jingren's operation is obviously telling users that only Liangdong Weibo is really popular and will become even more popular in the future. The others are just glamorous bitches and have no influence. Don't go to them. There is no future. They will come back later.
The two came to the company's creative department and entered a room. There were two staff members here and the video equipment had been set up.
Fang Hong sat down on the sofa and said with a smile, "How do you do it?"
Seeing his sitting posture, Xu Jingren couldn't help but said: "The aura of your sitting posture is a bit more than the position of strategic advisor assigned to you. You should tone down your aura of being an elder and change to a lazy sofa."
Hearing this, Fang Hong couldn't help being speechless. He nodded and did as he asked, and also restrained himself. Just now, he was too natural and didn't restrain himself much.
A staff member present adjusted the camera to focus on Fang Hong, who was sitting on the couch. He immediately looked at Xu Jingren outside the camera and said, OK. Xu Jingren turned to Fang Hong and said with a smile, "OK, that's OK. The theme of the video is to measure movement." The reason why Weibo is so popular is that the topic is given to you, you can use it as you like."
The video recording has already started at this time, and of course Xu Jingren's voice outside the camera will definitely be edited out.
Fang Hong, who was sitting on the lazy sofa, pondered for a moment, organized his thoughts and said in an orderly manner: "Why is Weibo so popular? Our team has done a lot of internal summarization, and finally came up with these three reasons..."
Xu Jingren, who was outside the camera, immediately gave a thumbs up. As expected of the boss, he got into the zone in seconds.
Fang Hong said thoughtfully:
"First, Weibo is simple and easy to use. Compared with blogs that emphasize layout, the content of Weibo is only composed of simple phrases. From this perspective, the technical requirements for users are very low."
"Furthermore, the language organization is not as high as that of blogs. Secondly, the various APIs opened by Weibo allow a large number of users to update their personal information instantly through mobile phones, the Internet, etc."
"The second is the influence of the interpersonal circle. Compared with blogs, the user's attention is a "passive" state of attention, and the audience for the written content is uncertain, while Weibo's attention is more Take the initiative, just click follow, which means you are willing to receive real-time updates from a certain user."
"From this perspective, it has more research value for commercial promotion and the spread of star effect. At the same time, for ordinary people, most of the friends we follow on Weibo come from real life circles. Their words and deeds not only vent their feelings, but also record their thoughts. function, and more importantly, maintains interpersonal relationships.”
When Fang Hong was recording this video, he was narrating and felt that it was necessary. The next step for Liangdong Weibo is to invite celebrities to join Weibo. This video can be used to tell them that joining Weibo is also very beneficial to them. value.
"The third lies in the combination of human nature's desire for communication and technology. In this era of information explosion, everyone's life is deeply affected by the wave of knowledge. The Internet is a classroom that will never go out of style."
"After crossing the 'portal' era of web 1.0, we were surprised to find that everyone can be a recorder and follower of the times."
"Web2.0 is no longer an empty and conceptual cutting-edge idea. What it brings to me is the advent of a truly national carnival era. The popularity of 'Sister Furong' and the 'Muzi Magnesium' incident represent blogging as an emerging A communication tool that has entered the lives of ordinary people."
"As an open Internet social service that emerged in the web 3.0 era, Weibo is characterized by being short, convenient, and original. A few sentences can be a Weibo post, and it can be published at any time on a computer or mobile phone."
"Compared with blogs that need to organize language to state facts or use rhetorical techniques to express feelings, Weibo's real-time expression of "quotations" is more in line with the pace of life and habits of modern people, and the use of new technologies makes it easier for users to Reply to visitors’ messages to create a good interactive relationship.”
"To sum up, Weibo occupies the right time, place and people. It's hard to imagine whether it will become popular."
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