When Fang Hong saw their eyes all falling on him, he immediately turned his head and glanced at Yuan Jie, shook his head and said, "I don't agree with this plan."
Everyone was surprised. Yuan Jie thought the idea he came up with was great, but the boss objected and couldn't help but said: "Why? Facebook has already proven that this plan is successful. We just need to copy and adjust it." ?”
Fang Hong said in a deep voice: "You cannot copy without thinking. You must consider the national conditions and the differences between Eastern and Western cultures. I believe this idea can increase user activity, but the price is not small. Compared with Western culture , we are relatively conservative, this plan is for fun, but vigorously promotes health benefits."
Xu Jingren asked curiously: "How to say?"
Fang Hong looked around the crowd and said: "It will bring negative controversy. Our current main attack position is university campuses. If the platform publicly and vigorously promotes such a plan, it will be criticized by some influential people in the school as kitsch. This is inconsistent with the university campus." This kind of institution of higher learning is contrary to the positive energy represented by it. If you use Weibo as much as possible, you will be included in the unpopular list. This is not a good impression."
After a moment of pause, Fang Hong added: "It's not that it can't be done, but that it can't be actively promoted by the platform. For example, let the campus beauties from various universities be active on the Weibo platform, like a few campus beauties from New University. This That’s no problem.”
Everyone couldn't help but nodded when they heard the words. Everyone understood what the boss meant. Weibo officials couldn't express strong support on the stage, but there was no problem on the ground.
At this time, Fang Hong said with a smile: "After all, it's the right path. Let's open up the situation and take the right path."
Several buddies looked at Fang Hong with curiosity, Xu Jingren said: "Boss, are you creative again?"
Fang Hong immediately said in an orderly manner: "We can definitely organize a promotion event that is in line with the humanistic and positive atmosphere of the university campus, and can be recognized by mainstream voices. For example, we can launch a 'micro-contest', and the publicity can be a little higher. For example, in the first domestic micro-contest, the level pattern has risen.”
Micro-contest?
Everyone looked at each other, and Fang Hong continued: "256 words can be shared anytime and anywhere. 256 words can also interpret various aspects of life... Whether it is humor, horror, science fiction, love, suspense, etc., it can be condensed into a micro-text within 256 words. Share on Liangdong Weibo.”
"The slogan for publicity can be 'Micro@Big World'. Specifically, it can be described as follows: In just 256 words, it can create a hazy love, explain a deep feeling, or express the joy and sorrow of life, or Show smart humor... Let's write on Weibo and tell the world in your eyes and in your heart."
This is what Lou Gaoyuan said cheerfully: "As expected of the boss, he has perfect words and witty remarks. Have you mastered both arts and science?"
Sun Xin immediately looked at Yuan Jie and said, "I'm not flattering you. Your idea is much better. In the words of the boss, it opens up the world!"
Yuan Jie shrugged and spread his hands.
Fang Hong glanced at everyone and smiled and said: "Ask the development team to create a special page for online submission. The content will be posted directly to Liangdong Weibo for submission. The submitted Weibo account needs to be bound to a mobile phone number."
"As for the requirements for the works, I would like to mention three points here. The first is that the content of the entries must be micro, the content must be positive and healthy, and comply with national laws and regulations. All original works can participate regardless of the author's region; second, each person must only Only one work will be awarded, and multiple shortlisted works will be selected to compete for the grand prize; the third is the first work submitted within two months from the launch date of the micro-competition, and the work has not been published publicly."
Speaking of which, Fang Hong further added: "The specific details will be supplemented by the planning department."
Xu Jingren's eyes lit up. As Fang Hong gradually started to talk, he also found that this idea was very good, especially designing prizes can fully mobilize people's enthusiasm. He immediately said: "Do you have a plan for the specific process?"
Fang Hong thought about it for a long time and then said: "The review consists of three steps: audition of judges, re-selection of judges, and final review. The core starting point is to mobilize the enthusiasm of all participants, so as to make platform users active."
Everyone nodded.
Fang Hong continued: "For example, in the audition, netizens can participate freely, and a number of works based on the forwarding list and recommendations from each competition area will enter the preliminary evaluation; in the preliminary selection of the jury, a professional review team will be invited to select 100 works from a number of works to advance. Voting stage; then netizens vote, users on Weibo vote for these 100 works, and the top 10 are selected according to the number of votes received, and then the experts make the final evaluation. The expert judges score the 10 works and select the first, second, and third prizes. ; Finally, our platform will award the awards offline.”
Everyone couldn't help but nodded repeatedly. The boss's thinking was so clear that he could provide a creative plan in just a few words.
Sun Xin couldn't help but ask: "How to set the prizes?"
Fang Hong smiled and said: "The lottery must be attractive enough, so that everyone's enthusiasm for participating will be high. The top 50 people can win the prize, and the total prize pool is 500,000 yuan. The first prize is limited to 1 place, and the cash reward is 100,000 yuan. RMB; the second-level award is limited to 5 places, each person will be awarded a cash reward of 30,000 yuan, the third-level award is limited to 10 places, each person will be awarded a cash reward of 10,000 yuan, and the outstanding award is limited to 34 places, and each person will be awarded a car worth 45 yuan. About a thousand iPhones.”
The first prize is 100,000 yuan, the second prize is 150,000 yuan, the third prize is 100,000 yuan, and the excellence prize is about 150,000 yuan. The total prize pool is 500,000 yuan.
The intensity of this lottery prize can be said to be very impressive, especially the exclusive first prize of 100,000 yuan, which is a large sum for most people. You must know that in this era, building a set in rural areas The house on the homestead is only this amount, and the monthly salary of ordinary migrant workers is generally less than 1,000 yuan.
What's more, not only can you win awards, but you can also become famous. It can be said to be both fame and fortune, and it is naturally attractive enough.
Fang Hong communicated with several roommates and buddies, and soon decided on this new promotion plan. The first micro-contest will be launched early next year, and this plan will be operated for a long time and will be held once a year.
As for the specific operational issues of the micro-competition, Fang Hong ignored it and stated the creative ideas and general plan ideas. The company has a dedicated planning team to handle the specific implementation issues and details.
Quantum Beat is not a studio now, but a serious Internet start-up company. Although it is not large in scale, it has everything it needs. Even though it is small, it has all the internal organs.
While everyone was discussing and communicating, Xu Jingren's assistant walked into the conference room with a mobile phone and said to his immediate boss: "Mr. Xu, your phone number."
Everyone stopped communicating. Xu Jingren couldn't help but get up and take the phone aside. After a while, he came to Fang Hong and whispered: "An investment manager who claimed to be from Sequoia Capital called, claiming to be responsible for the call." Liangdong Weibo is very interested and has expressed its willingness to invest.”
Obviously, Xu Jingren was consulting Fang Hong for advice, and the latter replied without hesitation: "Please decline it politely. I will handle the financing aspect. In the future, I can reject all VCs with overseas capital."
Xu Jingren nodded upon hearing this, and immediately walked aside to continue the call with the other party, and declined Sequoia Capital's investment offer.
Fang Hong does not completely refuse other capital to enter the market, but he cannot let them come in too early. Let other VCs get on board at the early stage. If they pay less but ask for more equity, Qunxing can handle it by itself.
If other capital is allowed to come in, it will have to wait until it reaches a certain scale and the company's valuation is raised.
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