Chapter 285: Cultural Promotion Strategy

Style: Romance Author: Stranger in NightWords: 3452Update Time: 24/01/18 08:49:57
Having a world that has been developed for more than ten years is destined to cause a dimensionality reduction blow to the other world in some aspects.

Upon hearing the other party's question, Zhao Ziluo instantly felt like he was back in 2008 on earth.

The positioning of Jincheng Province is very similar to Chengdu in China on earth, but it is not completely similar.

It is also located in a remote corner, it is also thousands of miles away from the coast, and it also has a long history.

But the difference is that there is one less person in Jincheng Province.

In 2002, the newly appointed mayor of Chengdu, Mayor Ge, encountered a difficult problem: how to stop the brain drain from Sichuan Province?

The only answer is: use the efforts of the whole province to build the provincial capital. At least it must be ranked high in the country. Only then can it be possible to prevent the massive outflow of manpower every year.

But at that time, subways and high-speed rail were all legendary things.

Chengdu does not have the nine-province thoroughfare like Wuhan, does not have the historical reputation of Xi'an, does not have the national transportation heart advantage like Zhengzhou, and does not have the entertainment foundation laid by Hunan TV.

What to do?

Zhao Ziluo read a piece of news: At that time, the municipal party committee was very worried, and someone proposed that Sichuan people's mentality of being content with being rich and content with enjoyment should be reformed.

But at this time, someone stopped him.

That was a famous urban planner in China, but he couldn't remember his name.

Instead, the other party suggested using Chengdu’s leisure and culture to make it his own business card.

Therefore, in 2003, Lao Mouzi responded to the invitation of Chengdu City and filmed the film "Chengdu, a City You Don't Want to Leave Once You Come."

This film was a huge hit in China at the time, giving Chengdu a lot of traffic dividends. Then came the Wenchuan earthquake in 2008, and then Zhao Lei's "Chengdu" became famous all over the country. After receiving the dividends, the city government spared no effort in image promotion, making Chengdu one of the first and most successful Internet celebrity cities in China.

Of course, later on, due to absorbing too many resources, the city's own high-end industries could not keep up, causing countless latecomers to complain: Where is the leisure! 996 every day! Don’t you see the lights on Tianfu Third Street that stay on all night?

What other jobs are only customer service, or sales, etc.?

But there is no doubt that Chengdu, as an inland city, can get admission to a super city. The city government's urban planning in the past ten years has undoubtedly been extremely successful.

Zhao Ziluo is preparing to copy Chengdu’s case!

Pearls and jade are in front, why not use them? ?

"Who is this?"

Director Tao said: "This is the secretary of Vice Mayor Lin of the Municipal Party Committee. Vice Mayor Lin is in charge of the Entertainment and Propaganda Department and has close relations with Jincheng Station and Hongjiang Station."

In other words, if you say it now, it will go straight to heaven.

Zhao Ziluo expressed his impression of the city in detail. Everyone present was surprised, shocked, and thoughtful.

Zhao Ziluo did not go further into this topic. After all, how the city develops is the municipal government's business. He just expressed his opinion and hoped that the municipal government would cooperate.

"My definition of Jincheng Terrace also starts from culture and leisure."

"Through Jincheng Terrace, we will promote Jincheng Province, or mainly promote Hongjiang City, and build Hongjiang City into a diverse city with profound cultural heritage, leisure and entertainment, and embracing the future!"

"It goes without saying much about the history, culture and humanistic atmosphere of the Hongjiang River itself. This is the aspect that highlights its antiquity and history."

“There are also one of the three major music academies, Dingsheng, one of the three major music sources, and the Hongjiang Music Festival, which is famous in China! These highlight Hongjiang’s embrace of the future and its diverse side.”

He paused and said in a deep voice: "There are currently two Jincheng channels. I plan to designate Hongjiang Channel 2 as a music entertainment channel."

Zhi... As soon as he finished speaking, there was a gasping sound.

Chen Ruifeng and Ma Qiang sat up straight and almost stood up.

There was a lot of discussion, Tao Yonghua knocked on the table: "Quiet."

"If you have any questions, why don't you have any organizational discipline?"

"Director Zhao." Ma Qiang finally couldn't bear it anymore, stood up and asked, "Excuse me, the music entertainment station... only broadcasts music programs??"

He didn't want to face Zhao Ziluo at all.

But I have to go now!

If all music is broadcast live, then all Radio, TV series, news and other channels of Radio 2 will be cancelled!

This is equivalent to cutting off their roots!

It is unbearable! ! He must stand up and speak!

Zhao Ziluo glanced at the other party's name tag, nodded and said, "Yes."

"Starting at 8 a.m., collecting global music plays and formulating a two-hour professional commentary column."

"Invite the platinum godfathers of the company to participate, and do not look at any other rankings!! Rank the most artistic ones!"

“If the new songs aren’t enough, dissect the old songs.”

Seeing that no one interrupted, he continued: "The purpose of Channel 2 is to focus on entertainment. I will launch two entertainment variety shows within a year."

"One, mainly based on reality shows."

"The filming locations are all set in Jincheng Province, with the major scenic spots in Jincheng Province as the backdrop!"

"Invest 500 million and plan to create the largest reality show variety show in the country!"

Dead silence.

Everyone looked at Zhao Ziluo as if they were seeing a ghost. For a long time, someone murmured: "Five, five hundred million?"

"Director Zhao, is this too much?"

"Even the hit 'Tianzuo Yin Yuan' the year before last, the investment was only tens of millions!"

Zhao Ziluo said calmly: "If you want to be famous, you have to spend money. This show will be planned by me and I will invite the top stars in the industry."

"At the same time, most of the photography and art work of Channel 2 can be directly connected to this project. Seamless connection."

Ma Qiang stopped talking.

It’s not that I don’t want to say it.

He could feel that Zhao Ziluo was digging into the foundation of the second station little by little, and wanted to change the second station from top to bottom!

But...he can't stop it!

In terms of performance, no matter how hard I try, I can’t do it!

He couldn't think of any way to stop it!

Seeing that no one spoke again, Zhao Ziluo said: "The second program is called 'The Voice of China'. It is a talent show."

Everyone frowned.

Chen Ruifeng pondered and said: "Director Zhao, the talent shows are all bad. The most famous ones now are Fruit Channel's 'Falling Girl' and Magic Channel's 'Super Boy'."

"They have almost dominated the summer talent show. If we do it again... it will be difficult for them to stand out."

Zhao Ziluo said calmly: "Since I dare to take it out, it must be feasible."

Rhetoric!

This idea has come to many people's minds.

Is it feasible to say that it is feasible?

Are you professional? Professionalism equals ratings?

Which one of you here is not a major among majors? What were the ratings of Jincheng Channel?

"Director Zhao, don't talk too much." Chen Ruifeng said without hesitation: "The recording cycle of a program should be less than one quarter. If you want to make three programs in a year, basically the schedule of this year will be reduced. It’s full.”

"These three are all broadcast on Channel 2. It's already February, and Channel 2's work this year basically revolves around these three variety shows."

"Some photography and art can be seamlessly connected. But what about news? What about radio?"

"What are you going to do with these employees who are not qualified for entertainment programs?"

General!

You, Director Zhao, planned it well, but why should others take the blame for you?

If there are no jobs, people will naturally be laid off. Whoever wants to talk about such outrageous things can talk about it!

Zhao Ziluo took a deep look at him: "Turn to the station. Station 1 has several new projects and is in short supply of news and broadcasts."

WTF?

The scene had been shocked several times, but this time, everyone looked at it in shock again.

Is there any program on one station?

Channel 2 has three new programs, including a super project with an investment of 500 million. One and several more!

"Director Zhao, doing a show is not about treating guests to dinner. You can do whatever you say."

"Three variety shows require mobilization of manpower, cooperation within the station, and mobilization of materials. This is a complicated job. Three variety shows a year is already the limit of Jincheng TV, let alone one with projects!"

He spoke seriously: "Director Zhao, I understand your desire to achieve results."

"But if you aim too high, it's easy to draw water from a bamboo basket."

Today's meeting was full of twists and turns, and the scene fell silent for countless times.

This time, no one spoke.

Even a fool can tell that Deputy Director Chen is very dissatisfied with Director Zhao!

“Whether it’s too ambitious or not, you won’t know until you do it.”

"Do it? Start multiple projects together, easily raising a billion dollars! Once something goes wrong, Jinchengtai will never turn around!"

"If we just sit back and wait for it to happen, as foreign capital flows in and more and better variety shows and films appear, who will remember Jincheng TV?"

The tip of the needle is facing the wheat, and no one watching below dares to interrupt.

Deputy Director Chen was obviously angry, but the new Director Zhao was actually so tough! Don't give in an inch!

"Okay." Tao Yonghua finally said.

He had been thinking just now, because he did not expect that Zhao Ziluo would directly open such a large stall in the first place!

"In this case, Director Zhao, please send us the PPT of the project, and all the directors will take a look."

Zhao Ziluo nodded. He also knew that it was impossible to get these old antiques to agree today.

But this is a battle of ideas! He's not going to give in!

…………

"This is nonsense!" In Chen Ruifeng's office, he slapped the table so hard that his saliva almost sprayed across the room.

"A TV station has hundreds of staffs! He says he wants to go here and there as soon as he opens his mouth! What about the original staff of Channel 2?"

"If you put one sentence into one machine, there's no room for these people!"

Ma Qiang sighed: "Old Chen, take it easy, your anger will hurt your liver."

"If someone else has a new project, give it a machine, and it can feed these people."

"Ha, you, Ma Qiang, are now a good person?"

"Have you never thought that Jinchengtai is not big enough to open such a large stall at once? Where does the money come from? Jinchengtai has no experience, so where do the professionals who produce variety shows come from?!"

Ma Qiang said calmly: "Pay TV."

Chen Ruifeng was immediately stuck.

Tsk... This pay TV is still thanks to Director Zhao!

The more I think about it, the angrier I get!

It obviously didn't feel right, but just as he was about to open his mouth, he found that the other party's shadow was everywhere!

"Do you think he wants to use these variety shows to get on pay TV?" he asked with some trepidation.

With "The Walking Dead", Jinchengtai has made a fortune.

Who knows how these variety shows will perform on pay TV!

silence.

Thinking of "The Walking Dead", they just want to hold Zhao Ziluo and kiss him!

But when they thought that Zhao Ziluo was going to exchange blood for Ertai, they wanted to strangle each other to death!

At this moment, the voice of the communication software sounded.

This is an internal group of the TV station, and Chen Ruifeng has set a unique prompt tone.

He walked over and took a look.

"'The Voice of China' planning plan?"