Chapter 3003 Domestic Beef Strategy
【Revision】
"Quality is still quality. Only quality can open up sales and gain recognition from consumers." Wu Hao said.
"At the moment, I think you don't need to be in a hurry and take your time. It's unrealistic to want to face overseas beef directly and compete with them on the same stage, and it can easily arouse the other party's vigilance and attack.
Therefore, we should not think that we can replace overseas beef all at once. What we need to do now is to calm down, make beef well, and make our beef brand well. Then it slowly develops and grows like a frog boiled in warm water. By the time the other party reacts, we have formed a climate and are not afraid of them. "
Speaking of this, Wu Hao looked at Shen Ning and emphasized: "Of course, you can't focus your attention or strength on one point, you still have to develop it in an all-round way. It is necessary to develop high-end beef that can compete with top foreign beef. Beef. We must also develop and cultivate a large amount of affordable beef that our consumers can afford daily.
The two are not independent, but are unified, interact and develop hand in hand.
High-end beef is of good quality and popular, but because of its very strict quality requirements, the quantity of high-end beef is destined to be very small. If we only develop this aspect, our output will be too small, our market share will be too small, our impact will be limited, and we will easily be swallowed up by our competitors.
As for affordable beef, although the price is cheap, the quality of the meat is not that good, and it cannot satisfy some consumers who have higher requirements for quality of life and taste.
Although it can quickly capture large swaths of the market, it lacks high-grade beef, so it cannot shake those competitors, let alone put pressure on these competitors and check and balance their opponents. "
Shen Ning nodded, and then said to Wu Hao: "You are right, we are now aware of this problem, and have begun to gradually change our business strategies. After your current guidance, we are suddenly enlightened. .
The leadership's high position has really benefited us a lot. "
"Okay, stop being afraid of flattery, talk about business, talk about problems." Wu Hao interrupted angrily after hearing this.
Yes, Shen Ning nodded with a smile, and then continued: "Although our current development results are relatively gratifying, there are many problems behind such results, and the biggest problem that checks and balances our development is feed.
The most critical factor affecting meat quality is feed. Although we have established so many silage feed farms, compared to the huge demand, the silage feed produced by these farms is only a drop in the bucket.
Therefore, among the feed for raising these cattle, silage feed and grass still account for a relatively small proportion. We hope to further expand the area of Roda pasture and silage farm and increase production to meet our increasingly urgent needs in this area. "
Speaking of this, Shen Ning showed a bitter smile and continued: "You also know the actual situation in the northwest. Whether it is cultivating pastures or growing silage feed, the cost is very high, and it is also relatively difficult.
So we are now pinning our hopes on these genetically modified super pasture varieties. If they can be approved, then we will be able to obtain sufficient grass and silage feed, which will definitely improve the quality of beef meat. "
“It’s just that it may take a long time to wait until these super pasture varieties are approved for large-scale planting and supplied to cattle and sheep.”
After hearing Shen Ning's words, Wu Hao and Zhang Jun also nodded slightly.
Problems like this cannot be solved by them. Although they can also urge and use their connections, the necessary processes and procedures must be carried out, and no one can seek selfishness in this regard.
There is currently a lot of controversy and disagreement among all walks of life about these genetically modified plants, not to mention that they are still used to raise cattle and sheep, and the opposition is even louder.
Therefore, in this regard, it is difficult for the competent authorities above to make a decision for a while and they are still hesitating.
To put it bluntly, the trial planting time of these super forage varieties or gene-edited plant varieties is too short, and no reliable data has been produced to fully prove that these genetically modified plants have no harm to the natural ecological environment. There is no harm to animals after being eaten. There is still no problem for people to directly contact and eat these plants, or to eat beef and mutton that have eaten these genetically modified plants.
Only with enough data to prove the safety of these gene-edited plants can the competent authorities above have the courage to make this controversial decision.
So now we can only wait. On the one hand, we continue to accumulate relevant experimental data to prove that these genetically modified plants have no effect. On the other hand, we have to wait patiently for permission from the superior authorities.
Of course, we cannot just wait, we must use means and methods to carry out operations and strive for early approval.
“As for cash crops, we currently mainly grow sunflower seeds, sugar beets and cotton. Sunflower seeds are mainly used to extract oil, while sugar beets are mainly used to make sugar.
Sunflower seeds have been mentioned before, so I won’t repeat them here. "
Shen Ning continued: "At present, our sugar beet planting scale is about 20,000 acres, and the overall scale is not large. But because of the intelligent unmanned farming mode, we can greatly reduce production costs, so in this aspect The profit is still possible.
It’s just that at this stage, we really don’t have many managers to continue to delve into this field, so we have temporarily abandoned this aspect of business and maintained the status quo. At present, our development focus is still to concentrate on the development of grain, oil and animal husbandry.
However, this does not mean that we will give up on this aspect. We will continue to develop if we free up our hands later. "
"As for the cotton planting industry, you also know that Western Xinjiang is a major cotton planting province. At present, we do not grow cotton ourselves, but cooperate with major local cotton growers.
We provide relevant machinery and equipment to help these farmers with the planting of cotton seeds, intermediate fertilization, spraying of pesticides, and the final cotton picking process. The entire process is carried out mechanically.
And we will also develop a flexible cooperation method based on the actual conditions of different farmers in different regions.
For example, farmers provide arable land, cotton seeds, pesticides, fertilizers and other materials, and we dispatch relevant equipment to help with planting, management, and final harvesting. When the cotton is planted, farmers can pay relevant fees based on the cotton planting area or the weight of the cotton picked.
Even our cooperation with farmers can be carried out in the form of shares, and the final harvest will be divided according to the proportion reached, etc. "
(End of chapter)
