"Another example is some other creative ideas, such as time capsules, transfer mailboxes, public information boards, etc. You can imagine and create these by yourself, or you can ask customers to give you suggestions and ideas.
In this way, while participating, these customers will also enhance their sense of belonging, thus transforming them into your loyal customers. "
At this point, Wu Hao paused, then looked at Wu Tong and said, "Okay, that's all I'm going to say. Let's talk about the last point, which is talent management.
You know that the BOSS of a company is not responsible for managing and operating the company. He is only responsible for managing people and controlling the direction of the company. Other things can be left to the people below him.
If you have to do everything yourself, then you have to do it alone, why do you need employees to do it?
You must learn to delegate power and use people. This is the key to being a good leader of a company.
There are only a few of you, but you are extremely busy right now. You wish you could be in the store twenty-four hours a day. As for me, Haoyu Technology has 60,000 to 70,000 people. If I am asked to take care of everything, can I manage it?
Therefore, we must learn to employ people, put the right people in the right positions, and let them use their talents. This is what the helmsman has to do. As for other things, you can completely let them do it.
Trust them, they are not necessarily worse than you. "
"And your letting go is also conducive to the growth of these talents. If you hold everything in hand and do everything yourself, then these people will not grow and will only become tools that blindly follow you.
In this way, when your company expands and needs talents, how will these talents come from? When you open a branch, how come the manager of your branch comes? Aren't these things you have cultivated in your daily life?
Could it be that we have to recruit talents temporarily, which not only increases the cost of employment? And are the people you have recruited more worthy of your trust than those you have trained yourself? "
After saying this, Wu Hao looked at the thoughtful Wu Tong and said with a smile: "Actually, your cafe still has great development prospects. At present, there is no chain in China that is specifically targeted at university groups and young people. As a coffee brand, if you can seize this opportunity, work steadily, and gradually expand, you can still achieve some results.
Imagine how many universities there are in the country? "
Upon hearing Wu Hao's question, Wu Tong thought for a moment, then shook his head and said: "I don't know, there are probably thousands of them."
Wu Hao tapped Wu Tong with his hand and said, "Look, since you want to open a branch and expand, you don't know these basic information.
Let me tell you, there are currently more than 3,000 colleges and universities in the country. Counting one university and one cafe, that’s more than 3,000 cafes. No, let’s just say there are three universities and one cafe, and there are also a thousand cafes.
You know the famous coffee chain brand Starbucks, and coffee giants like Luckin only have about 7,000 or 8,000 stores in China. So this is a very huge market, and if you can occupy a niche, you can also get very considerable returns.
Moreover, young people are also the main consumer group in the future, and you can reach these young consumer groups earlier than these coffee brands, starting from college campuses. In this way, as long as you insist on quality and focus on service, you can capture these young consumers.
In this way, even after they enter the society, they will still be your loyal customers. With this, you can start from near the campus and enter the social market, thereby quickly occupying the entire market and competing with these coffee chain giants.
There are many cases in this regard. To give a familiar example, corn mobile phone, how it developed was that it first grew up from young people.
By winning over young consumers, it grew little by little and eventually became a world-famous mobile phone technology giant, able to compete with many large mobile phone manufacturers on the same stage, and still be able to fight back and forth.
So what do you think they rely on? "
Value for money? Wu Tong thought for a moment and then spoke.
When Wu Hao heard this, his head was filled with black lines, and then he asked: "What else?"
It seems gone? Wu Tong thought for a moment, then shook his head and said.
In response to this, Wu Hao shook his head helplessly and said: "Cost-performance is only one aspect, brand marketing is the key. Since its inception, Corn has been flaunting itself as a young brand, a brand for young people, full of vitality and positivity, thus winning the majority of Young people like it.
You can read more books on this aspect. Xue Bing talks about it in detail in the book. "
Speaking of this, Wu Hao glanced at Wu Tong, then coughed twice and said: "Of course, you can't completely learn from the corn method. They grew up completely through marketing. This method cannot be said to be wrong, but it is also Can't say correctly.
Of course, necessary marketing is definitely indispensable, but in addition, you must also have your own things and heritage. In this way, you don’t have to be afraid no matter how big the storm is.
Take Hwei, which is in sharp contrast to Maize, for example. It focuses more on technology. It may not be as good as Maize in terms of marketing and popularity among young people. However, it has won the trust of middle-aged consumer groups by relying on its excellent technology.
And relying on its own technical advantages, Hwei was once invincible in the market and had unlimited success. Even though it was later targeted and hit so severely, it still did not fall, but stood firm and is still a giant in the technology and communications industries.
Let me ask, if a company like Maize experienced the same targeting and attacks as H Wei, it would be difficult to say whether it would be able to survive. "
Wu Hao didn't say anything to death, but everyone knew that under such targeting and attack, it would be impossible for a marketing company like Corn to survive. If nothing else, let’s just say that once the chip is broken, corn, whose main business is mobile phone sales, will inevitably stop immediately, and then it will be difficult to persist because there will be no other revenue. Even if there were, it would be a drop in the bucket.
For H Wei, the mobile phone sales business is just one part of all businesses. Although it accounts for a relatively large proportion, it is not all. Although life is a little harder after leaving it, it is still manageable and it is not impossible to untie the pot.
Brother, what about you? Wu Tong asked curiously.
us. Wu Hao glanced at Wu Tong and immediately shook his head and said: "You can't learn from us, you can't learn from us, and it's even harder to learn from us, so don't learn from us. Many young people want to learn from us, but in the end, without exception, they all end in failure. ”
(End of chapter)
