Of course, it is not necessary to apply mechanically in the initial stage. You can formulate standards and specifications suitable for your own enterprise based on your actual situation and actual needs.
However, it should be noted here that you cannot blindly lower the standards just to suit your actual situation. What is the difference between this and no standards?
Therefore, we must set development goals for ourselves. What kind of goals should we achieve in the short term, what kind of goals should we achieve in the medium term, and what kind of goals should we achieve in the long term.
The same is true for standards. They must continue to develop with the development of the enterprise itself, and the requirements must be higher and stricter. Only in this way can we grasp quality control and improve product quality while ensuring that there are no problems.
Then such products and services will definitely be favored by consumers, thus winning you a reputation. In this way, you can not only gain more new customers, but also consolidate your customer base and increase repeat customers. This is actually the same as what we call increasing revenue and reducing expenditure. Increase revenue is to attract new customers, while reducing expenditure is to stabilize existing customers and avoid the loss of customers.
In this way, as time goes by, more savings will be made, and the business will be better.
After glancing at Wu Tong, Wu Hao smiled and reached out to get the water cup, but Wu Tong, who had quick eyes and quick hands, picked up the water cup first. After adding hot water to Wu Hao, he handed it to Wu Hao with a flattering look on his face.
Seeing this, Wu Hao smiled and took the water glass and took a sip. Then he looked at Wu Tong who had taken out his equipment to record quietly at some point and joked: "There is a fee to listen to my lectures. You know I teach a lot of times." Is it expensive?”
Brother, do you have the heart to accept money from your sister? Wu Tong looked coquettishly at Wu Hao, and then said: "Besides, you are so expensive, even if you sell me now, you can't afford it.
In the future, when I grow bigger, I will definitely send you a formal invitation letter to invite you to come and give lectures to all employees of our company. "
Tsk, it sounds like you can invite me if you want. Wu Hao rolled his eyes angrily, then looked at the other party and continued: "Secondly, you have to create your own brand and establish your own brand image. This is the key to becoming bigger and stronger.
Although your business is booming now, you do not have your own brand. At most, it is just an internet celebrity store. How an internet celebrity store transforms into a formal enterprise is to have its own brand.
Let others know that your store is called this, so that more people can know you. In this way, over time, after consumers recognize you, they will trust you and become your loyal customers.
In this way, even if you move away from your current location in the future, consumers will still follow you. Rather than when you move out and another cafe opens in the original location, consumers will go to this new cafe instead of yours.
Secondly, when your brand has a certain influence, it will greatly enhance your market competitiveness. At this time, even if other competitors, even some big brand chain stores, come, they may not be your opponents, because you already have a solid foundation in this market. As long as you don't make mistakes, strictly implement your own standards, and standardize your operations, then others will not be able to defeat you. "
At this point, Wu Hao paused, giving Wu Tong some time to react and think, and then continued: "Finally, creating a brand is also conducive to your expansion. Don't you want to open a branch? The brand is yours An important part of expansion, a good brand can use brand influence to save you a lot of things, and you don't have to start over.
This is also the reason why many chain brands are able to grow bigger and bigger. Using the influence of the brand, you can make your newly added stores not have a relationship where one plus one equals two, but a relationship where one plus one is greater than two, or even a multiplication relationship. "
For the third time, Wu Hao looked at Wu Tong and raised three fingers and said: "You must have your own characteristics. This characteristic is not only in the store decoration, but also in the products. You must be innovative, unique, delicate, and high-quality .
To put it bluntly, market competition is a kind of people who have nothing, I have it, people have it and I am superior, people are superior and I am new, people are new and I am strange, and people who are strange and I am specialized. Only in this way can you survive in the fierce market competition and ultimately defeat your opponents.
Although you are just a cafe, I think you still need to innovate. This innovation is not only in the store environment, but also in service, product quality, etc.
Let me give you a very simple example. Isn’t coffee a popular latte art? Compared with traditional latte art, some coffee shops are now starting to 3D print latte art. Use a printer to print different flower shapes on the coffee.
Compared with hand-drawn flowers, the printed patterns are more delicate, more realistic, and more beautiful. You can definitely make use of this aspect to make a fuss. For example, we cooperate with many cultural and creative brands to print out relevant cultural and creative patterns, or we design our own cultural and creative patterns.
Our family has ready-made resources in this regard, and they are top-notch resources. Isn't your sister-in-law in the cultural media industry? Go pick her hair. "
Cluck cluck...
After hearing Wu Hao's advice, Wu Tong burst into laughter. One was happy and the other was excited.
Wu Hao smiled and stretched out his hand towards Wu Tong, making a shushing gesture and said softly: "Keep your voice down, don't let your sister-in-law hear it. Let me tell you, these are your own concerns and have nothing to do with me. , don’t sell me out.”
"Brother, don't worry, I will never betray you." Wu Tong assured him.
It would be weird to believe you. Wu Hao glanced at the girl, then sighed and continued: "In addition, you can also use this printer to print some customized services. Customers only need to use the official account or other programs to print out their ideas. Send them the patterns you want, and we can help them print them.
For example, print photos, print some text, print other patterns, etc.
For example, the photo wall you have now is very good, but I think it can be slightly upgraded. You can help the couples who come to your cafe take photos, print out the photos on the spot, give one to each other, and post the other on the wall.
For couples who agree, you can send a small snack to attract consumers.
Furthermore, for anyone who successfully declares their love in your cafe, you can give them a small cake or something else, or take a photo and hang it on the wall.
Over time, your cafe will have a different meaning, such as becoming a holy place for lovers to go on dates and express their love. And this translates into your market competitiveness. If others don’t have it, only you have it.
And once this meaning is given, others cannot copy it. Even if it is imitated, consumers will not pay for it. "
(End of chapter)
