The Southeast Asian market has always been an important part of their overseas market and even serves as a bridgehead, so it is very important.
Although there is still a long way to go compared to the European market, it is also one of the markets with relatively fast growth. Therefore, Wu Hao and the others have always attached great importance to the operation of this area, and even set up a Southeast Asian branch to be responsible for the market operations there.
However, as the products of other companies were put into the market one after another, they began to quickly encroach on the market originally opened up by Wu Hao and others. And relying on the big stick threat behind it, it quickly achieved very good results in Europe, North America, Oceania and other regions, and even finally gained market advantages.
As for Wu Hao and the others, under this series of targets and attacks, their advantage gradually turned into a disadvantage. Of course, this also has something to do with Wu Hao and the others' appropriate contraction of strength and strategic retreat.
In the current situation, the enemy is strong and we are weak, and the disadvantage is obvious. Rather than rush forward and fight tit-for-tat, his head would be beaten to a bloody head. It is better to avoid the edge temporarily, retreat proactively, shrink and accumulate strength, wait for the opportunity, and launch a counterattack.
Of course, this does not mean that they do nothing and sit back and wait for death, which is not their style. In fact, they have been organizing corresponding means of resistance. And their market situation in Europe is not that bad. So far, they still occupy one-third of the European market, which can be said to be very good.
As for Oceania and North America, these two regions are relatively special, so they are basically in strategic abandonment, but there is no market in these two regions. In fact, in North America, except for the beautiful country, there are still good markets for their products in the other two countries. Even though the crackdown is obvious, it has been very stable.
In addition to benefiting from the huge local Chinese population, this also benefits from their long-standing brand management, so they have won a large number of die-hard fans.
It is precisely because there are so many people here that they are able to face the joint attacks of several giants overseas, and they are still not at a disadvantage, at least they are not beaten to the point of losing their armor.
Compared with these three places, Wu Hao and the others have absolute advantages in the markets of West Asia, Central Asia, Northern Europe, Africa, South America, and Southeast Asia. On the one hand, it is because they were the first to enter and open up the market, so they have a huge user base.
Secondly, relying on excellent product performance and value-for-money selling prices, their products themselves are very competitive. In addition, Wu Hao and the others have always attached great importance to brand image building and word-of-mouth management, allowing their products to expand rapidly with the word-of-mouth promotion of user groups, thus occupying most of the market.
Even after these companies came in, although they encroached on part of their market share, it did not affect their dominant market position.
Naturally, these giants were unwilling to give in, so they thought of many methods, including pressure, big sticks, bribery, threats, etc. This series of methods put Wu Hao and others, especially the overseas branches, feeling tremendous pressure.
Compared with other markets, the Southeast Asian market has always been a fat piece of meat that these giants are eyeing, and it is also the target and target that they are eager to attack Wu Hao and others.
So in this regard, they used many means, including some despicable acts. This has also significantly increased the market share of this giant giant in Southeast Asia, and has already cannibalized their markets in several regions.
Wu Hao and the others naturally attached great importance to this. On the one hand, they responded actively, and on the other hand, they also counterattacked by seeking help from the commercial department, including diplomacy.
This is no longer simply competition and confrontation between enterprises, but has risen to a kind of competition and confrontation between countries.
In these competitions and confrontations, both sides win or lose. Regardless of whether Wu Hao and the others are willing or not, with the support of Europe and the United States, this huge giant has come in and established a firm foothold.
It is definitely unrealistic to completely drive these giants out now. What we need to do now is to resist the opponent's subsequent series of actions. In addition, they must also take the initiative to trap the other party within the existing markets and encircle them in all directions.
This work was personally led by Wu Hao and Tong Juan was mainly responsible. During this time, she has been busy with this matter.
This was not a summit forum in Shenzhen City, so Tong Juan rushed there with her people. Judging from the current feedback results, it is actually not very optimistic.
These countries are all masters of two-sided fence-sitting, and their best skills are to please both sides and draw chestnuts from the fire. Now the two sides are facing each other tit for tat, which naturally gives these countries an opportunity. They hope to gain more benefits from this.
For example, you need to invest, build a factory, have technology, etc.
In the past, Wu Hao and the others would have ignored these unreasonable and greedy requests. But things are different now. We are at a critical stage and must not cause unnecessary problems. So you still have to give when you have to, and not only do you give, but you also give generously to satisfy the other person.
As long as you can achieve your goal, spending more money is nothing. After all, the wool comes from the sheep, and the money spent now will be earned back tenfold or a hundredfold in the future.
So thinking of this, Wu Hao finally made a decision, so he looked at Tong Juan on the screen and said, "I think it's time to launch an offensive."
you mean? Tong Juan said thoughtfully.
Fatty, let our legal team prepare and get ready to go. Wu Hao ordered to Zhang Jun in the video.
You mean to file a patent infringement lawsuit against them. Zhang Jun asked in the video.
Wu Hao nodded: "Yes, the momentum will be bigger this time, not only in Southeast Asia, but also in Europe, Northern Europe, and even North America. As long as countries with sound laws, patent infringement lawsuits will be launched. "
Isn’t this too big a scale? We may not be able to handle so many cases depending on the capabilities of our legal team. And with so many to deal with at the same time, I'm worried that our strength will be dispersed and we won't be able to achieve any good results. Tong Juan expressed her worries.
Of course, Wu Hao nodded: "This is for the outside world to see, so that everyone can know that the other party has infringed on our relevant patents. On the one hand, it wants the public to see the ugly faces of these giants, on the other hand, it also We must create our role as victims well, so as to win the sympathy of the people and help us compete in the market.
What we really want to focus on is Europe, North America, and Southeast Asia. North America is the opponent's home court, and the opponent will definitely try every means to delay it, so just respond proactively to this aspect.
The same is true in Europe, but it is relatively better, so we have to send a professional lawyer and legal team there to prepare to respond to the lawsuit. This will be a tough tug-of-war, so we must be prepared for a protracted battle.
Next is Southeast Asia..."
