In fact, Wu Hao had heard from Lin Wei about the construction of a new e-sports competition venue at Tangwenhua Pedestrian Street. This project is a top e-sports competition venue built by the Tang Culture Pedestrian Street Management Committee and Micro Media. It aims to attract the attention and arrival of more young people. Through the popular e-sports and games that are loved by young people, To attract the attention of young people, thereby increasing the popularity of Tang Culture Pedestrian Street, thereby attracting more tourists to join.
In fact, Tang Culture Pedestrian Street has been making various efforts over the years. It has gradually developed from the initial place where Internet celebrities check in to a carnival activity based on traditional cultural innovation, and it is also an open and normalized one. Tourism cultural activities.
Because of the continuous innovation, the popularity of this Tang Culture Pedestrian Street has not diminished, attracting a large number of tourists every year, and it is full almost every day.
Faced with such a hot tourism market, the Tang Culture Pedestrian Street Management Committee and the tourism department also saw the huge potential for its development, so they increased investment in the hotel. Today's Tang Culture Pedestrian Street is no longer just a long street, but more like a Tang Culture theme park or an antique scenic spot of Tang culture. The management committee is also actively recruiting more excellent culture, including a series of culture and content that young people like.
Gaming and e-sports are one of them, and this professional e-sports venue will also be built as the e-sports home court for Anxi’s team.
In other words, all professional e-sports events in Anxi will be held here in the future. And after this professional e-sports venue is completed and opened, it will also be open to the public on weekdays in addition to game days. In addition to entering the venue to watch some small e-sports events held here every day, the public will also have the opportunity to walk in the venue in person. Come to the experience area to experience the players yourself.
Of course, in order to attract more tourists and highlight the uniqueness of this venue, all e-sports and viewing systems in this venue are built by the technical team of Haoyu Technology.
In order to better enhance the game viewing experience, especially the VR panoramic immersive game viewing experience, this venue has also been equipped with the latest MR technology, that is, mixed reality technology, thus greatly improving the viewing experience of the game, especially It’s the sense of immersion and immersion in the game.
This is also the first time this technology has been used outside the Tianshu Activity Center in Haoyu Technology Company's headquarters park, which Lin Wei worked hard to come to.
In order to obtain this technology, Lin Wei thought of many ways. In the end, after much hard work, he finally won Wu Hao's support.
After acquiring this technology, not only Lin Wei and Wei Media, but also Anxi local tourism departments, including the Tang Culture Pedestrian Street Management Committee, were ecstatic.
Since this is the first time that this technology has been used externally, they also hope to use this technology to build a first-class e-sports venue with an internationally leading level.
At the beginning, the tourism department, including Anxi, actually did not support the establishment of such professional e-sports venues. On the one hand, it was out of ignorance, and on the other hand, it was because of traditional thinking that mixed e-sports and games into one. Because of the series of negative impacts brought about by the game, this has made the tourism department and Anxi people hesitate.
However, when the Tang Culture Pedestrian Street Management Committee and Micro Media Company showed them relevant data and reports on the e-sports market, these people changed their attitudes and started paying attention.
With the development of the e-sports market in recent years, the e-sports event market and the surrounding revenue generated are no less than some large-scale traditional sports events, with stronger communication power and higher commercial value.
More importantly, the audience targeted by the e-sports market is young people, which has become the main reason why various commercial media companies are pursuing it.
For all commercial companies, what they want to capture is always the young consumer group, because this group has the greatest development potential and the most commercial value. Moreover, young people have stronger spending power and more advanced consumption concepts, making them more popular among businesses.
Therefore, just the peripheral income of a top e-sports event, such as event copyright, advertising, venue ticket revenue, and peripheral consumption brought by tourists, etc., all added up to a top sports event, may even be better than some Top sporting events are more profitable.
Therefore, after realizing this, with the support of the local tourism department in Anxi, the Management Committee and Micro Media decided to further expand the scale of this professional event venue from the initial 4,000 people after a survey and consultation. The venue was directly expanded to a large professional e-sports competition venue with 12,000 people.
Of course, the scale of a professional e-sports competition venue with a capacity of 12,000 people is definitely several orders of magnitude smaller than the scale of a football match venue.
But among all sports events (e-sports is also one of the sports events), the scale of such event venues is also at the forefront.
Second only to football and rugby, the scale of baseball and other events. And compared to the latter two, e-sports, like football, has global influence. It can be said to be the most influential event among young people.
To this end, the management committee has also specially planned an area in the Tang Culture Pedestrian Street or Tang Culture Scenic Spot as a construction area for the venue.
After the professional e-sports venue is opened, the large number of spectators here every day will also feed back the entire Tang Cultural Scenic Spot, providing the scenic spot with a large number of continuous high-quality tourists.
The consumption power brought by these tourists will also further promote the development of the tourism industry in the scenic area and promote the prosperity of the Tang Cultural Scenic Area.
In addition, this professional e-sports venue will also become an important boutique tourism project in the entire Tang Cultural Scenic Area. After shopping, tourists can also come to the venue to watch a wonderful e-sports event, or experience a professional e-sports player.
Tourists who come specifically to watch e-sports matches can also visit the entire Tang Cultural Scenic Spot, experience different attractions in the scenic spot, taste various delicacies, purchase various cultural and creative products, etc. wait.
As a result, this has created a fully closed tourism ecosystem, further promoting the sustainable and healthy development of the entire Tang Cultural Scenic Area.
The Tang Cultural Scenic Area will also become a powerful engine for the entire Anxi tourism market and even the economic development of Anxi as a whole, and will continue to provide ample impetus for Anxi's economic development.
This is also one of the reasons why Anxi local and tourism departments attach so much importance to this project, and why this professional e-sports venue is being constructed so quickly.
