Although only three products were released at this New Year's Eve conference, its influence is still very large. Relevant news also appeared on the front pages of many media early the next morning.
Even the entire Internet IT circle, technology circle, and biomedical circle are talking about this technology.
Different groups focus on different products or technologies. For example, for most people and netizens and fans, they are naturally more concerned about this smart rabbit ears.
So at the press conference, Wu Hao simply gave a demonstration. But then the video and some animated emoticons demonstrated by Wu Hao at the press conference began to spread on the Internet.
In particular, one of Wu Hao's cute expressions has been collected and forwarded by many netizens, and it has become a popular expression for a while.
There are also related cartoonists who drew a cartoon based on this animated expression, which quickly became popular. Some people even started to use this comic expression to apply for a registered trademark, but Haoyu Technology's publicity and distribution department responded promptly and there were no serious consequences.
After the bunny ears went on sale through the Internet channel at 0:00 on the 21st, a large number of orders were quickly received. Originally, in Wu Hao's view, this bunny ears was just a toy and would not have a very high sales volume. At most, it would only be 70,000 to 80,000 pieces, and about 100,000 of them would be exhausted. Being able to sell 100,000 pieces is considered a very good result. This was their early goal.
Unexpectedly, a large number of orders poured in as the online channels went on sale. In just thirty minutes, there were already more than 20,000 to 30,000 animals.
This is definitely a very good result. With this result, it is a good start, so there is no problem with the goal of 100,000, and it may even be doubled.
At ten o'clock in the morning the next day, it was the time when Haoyu Technology's offline official product experience stores opened in major cities across the country, and it was also the time when this bunny ears went on sale.
Before the store opened for business, a large number of young people began to line up in front of the store early. Because Wu Hao said at the press conference that limited quantities will be sold every day. This means that if you don't get stronger early, you may not be able to grab it.
Especially since Christmas and New Year are approaching, for many young people, especially college students, this is definitely an excellent gift for their girlfriends.
On the one hand, my girlfriend will definitely be very happy to receive such a newly released gift, and it is such a cute gift. On the other hand, watching his girlfriend perform in front of him with these bunny ears is also a kind of enjoyment for him.
Therefore, many college students also joined the party rush buying process. Because they were worried that online ordering and delivery would be too slow and they would miss the festival, most people chose to queue up offline.
As a result, long queues formed in front of Haoyu Technology's offline official product experience stores in major cities, and some queues were already hundreds of meters long.
Such a long queue will inevitably affect traffic order and naturally attract the police. But in this situation, the police can't drive them away. This is not illegal. So the only thing we can do is maintain order on the scene and minimize the impact on traffic.
Sure enough, after the door opened at ten o'clock, people immediately rushed into the store to buy. However, major offline official product experience stores have experienced this situation not once or twice, and have very rich experience in dealing with it.
Therefore, under the organization and guidance of the staff of the offline official product experience store, the whole process is proceeding in an orderly manner.
Based on the product sales plan formulated by the marketing department in the early stage of installation, each offline official product experience store has about a thousand pieces in stock. Unexpectedly, in just one morning, all these supplies were snapped up. As a result, many store managers of offline official product experience stores began to report the situation to the company and began to request replenishment of goods.
No one expected this result. Because the product output is limited, facing such a hot sales situation, the marketing department can only start applying to major OEMs to increase production. On the other hand, it is to adjust relevant operating strategies and start to solve existing related problems, striving to expand results and increase sales.
Wu Hao was also a little surprised after hearing the report from the marketing department. But this is a good thing. There are more orders, which means the higher their revenue, the more money they can make.
So he immediately said to Tong Juan, who had already taken over the work of the marketing department: "Our early estimates are still somewhat insufficient, so next, we must increase our penetration into this product and strive to build on the existing results. Go up and expand the results."
"This is just the beginning. We are only facing the domestic market. You must know that there is also a vast international market. Now that the Double Festival is approaching, we must seize this opportunity to further expand sales."
After hearing what he said, Tong Juan nodded and replied: "We have already started working on this aspect. This product can be so popular. This is something we did not expect. It is because we are not well prepared for our work. It was my work error.”
When Wu Hao heard this, he waved his hand and said, "Okay, we didn't expect it either. It's not your fault."
Anyway, it's still my problem. Tong Juan shook her head, and then said to Wu Hao and Zhang Jun: "This product is so popular, it is still inseparable from the pursuit of it by young people on the Internet, especially the influence of this pan-two-dimensional culture, which makes most young people Very interested in these bunny ears.
Judging from the relevant sales data we currently have, 96% of the consumers who buy this rabbit ears are young people under the age of 25.
Among the 96% of the population, young people between the ages of 16 and 22 account for about 80%.
Therefore, I feel that in the marketing of this product, traditional advertising forms are of little use, and even asking idols to endorse it will not have much effect.
My suggestion is to start with the pan-2D culture and invite more pan-2D bloggers, up owners, short video live broadcasts and other video anchors that young people are interested in, and even some idols that young people are interested in. , it doesn’t need to be a big name, as long as it has a certain influence.
Then distribute relevant products to them without asking them to promote them, just show them.
Excessive publicity will only arouse rebellious psychology in the hearts of young people, but if this kind of subtle and light advertising can arouse the interest of most young people, thereby expanding the influence of this product in the hearts of young people, making it a Trendy brands, trendy products.
In this way, not only can sales be increased, but the market life of this product can also be extended. "
