Corn finally couldn't hold on any longer and took the initiative to cut prices. Zhang Jun laughed. Tong Juan smiled and said: "This is something to be expected. After all, Corn is not like us. It is a listed company and focuses on profitability.
If nothing can be done, the stock market may collapse.
I think Android Snow Soldier's character should persist for a while. The reason why it is so anxious to cut prices and promote sales must be pressure from shareholders. "
When Wu Hao heard this, he looked at everyone and waved his hands and said: "I don't care about the courage of the snow soldiers or the pressure from shareholders. But judging from the extent of the price reduction in this promotion, it must be for us.
And with such a large price reduction this time, it can be said that it is still very attractive among young people, especially student consumer groups with generally low incomes or relatively low disposable consumption.
Therefore, how to deal with their impact and plunder on our products and markets is the most urgent problem facing everyone. "
Although our products have excellent performance, the price difference is too big. To be honest, among young people and student consumer groups, we cannot compete with low-end and cheap products like corn.
Huang Zhihua said to Wu Hao: "Unless we also significantly reduce the price accordingly, this may be better."
"No, lowering the price now is like falling into the price trap designed by the other party. We can't compare to corn in this aspect." Tong Juan shook her head.
Price reduction is definitely not possible, but can we try to increase relevant promotional offers? For example, we can add 12 or 24 interest-free periods, and develop some student discount packages, such as one year of free value-added services, etc. Zou Xiaodong thought for a while and suggested to everyone.
"You can try this, but I don't think it will have much effect. Young people still have no money, so they have poor consumption ability for mid-to-high-end products like ours. And this is exactly the home field of corn, so corn once again has a natural home field advantage. "Zhang Jun shook his head after hearing this.
Wu Hao smiled and said: "Then can we turn their advantage into a disadvantage?"
Turn into disadvantage? Everyone looked at him puzzled.
Wu Hao nodded and replied: "Yes, it turns into a disadvantage.
Why can corn attract young people and why is it popular among young people and student consumer groups?
I think this has little to do with the performance of their products, but mainly with the price, which is the cost-effectiveness they advertise.
Corn also understands that young people and students have low spending power, so it takes such a cost-effective path and quickly seizes a large market.
But that's it, corn gives people the impression that it is relatively cheap and not high-end enough.
In the words of many corn fans, it was his wealth that made him a fan of corn, and the sentiment that whoever can afford the fruit should use corn. "
“Let’s take a look at a fruit that is also very popular among young people and student consumer groups. It does not follow the cost-effective route, but the price of the product is very high.
But even so, countless people are pursuing it. I think this is due not only to its excellent performance, but also to the long-term image marketing of the fruit.
It seems that fruit products are higher-end, and fruit products are better.
So I think, like fruit, we need to make these young people and student groups truly aware of the gap between our products and other products, and gradually establish the image of our brand, so that this unfavorable situation can be reversed. "
After Wu Hao finished speaking, everyone nodded involuntarily.
Tong Juan took the lead and nodded and said with a smile: "Mr. Wu is right. If there is a price war, we will definitely not be corn's opponent. So we can only work hard on product performance, reputation and experience.
In fact, as Mr. Zou just said, there is still a lot of room for maneuver. We do these promotional activities to attract these young people and student consumer groups, but not directly to attract them to consume, but to attract them to experience.
Only after experiencing it and knowing the difference between our products and other products can these young people weigh their choices.
Moreover, young people generally have a serious herd mentality and comparison mentality. The herd mentality is to buy whatever is popular. This is the so-called fan flow effect.
The comparison mentality is naturally vanity, which is very common among young people and students. Whether it is comparison to study or comparison to other things, it is nothing more than to get the approval of others.
Therefore, I think we can start from this aspect and talk about this door of young people and student consumer groups. "
Yes, that's what I think. Seeing that Tong Juan agreed with his point of view, Zou Xiaodong said excitedly: "I think we can be more flexible in this one.
For example, we can do more advertising, or organize more promotional and experience activities on university campuses. We can even dedicate a part of ourselves to sponsor and support some larger student activities.
This will help us enhance our brand influence among these young people and student groups, thereby enhancing the competitiveness of our products among this young group.
I even think that we can launch a separate product for young people and students, and then find traffic celebrities to endorse it, taking the youth route. "
Hearing Zou Xiaodong's words, Wu Hao nodded, but then shook his head and said: "I completely agree, it's okay to do activities, sponsors, etc.
However, we must work hard in planning these activities. In addition, we have all experienced it when we were students, and we also know what it is like to solicit sponsorship for student activities. So there is nothing wrong with sponsoring these cultural activities for students. The problem is that the money must be spent properly.
Therefore, the approval and supervision in this area must be strengthened to prevent us from becoming a victim in the eyes of young people and students.
As for making a new product aimed at young people, this is unrealistic. We have already promised our business partners that we will not take the initiative to enter the mid- to low-end market.
If we break our promise, our reputation will be damaged, which is not worth the loss.
Secondly, a good product itself is a kind of endorsement and the best advertisement, so I have always been very opposed to asking celebrities to endorse it. This has great limitations on our products, especially since we do not follow the Jihai route and have limited product models, making it even more unsuitable.
After all, everyone has a favorite celebrity. Even if the celebrity is excellent, there are still people who don't like him. This is very inappropriate when it comes to products. "After all, everyone has a favorite celebrity. Even if the celebrity is excellent, there are still people who don't like him. This is very inappropriate when it comes to products."
