The corn press conference was held as scheduled, and the press conference was carried out with great fanfare. It is said that this is the world's first new product launch conference with 10,000 people, and it can apply for the Guinness World Record. The press conference was extremely lively, and those who didn’t know it thought it was the singer giving a concert.
Of course Wu Hao didn't have the time or interest to pay attention to this kind of press conference, but he still couldn't hold back Zhang Jun's interest, so he just followed it for a while.
I have to say that in terms of marketing, especially in controlling and rendering the atmosphere, Snow Soldier did a very good job, successfully arousing the emotions of 10,000 people at the scene, and the effect was very good.
The press conference reviewed the development history of the corn company, and then talked about his ideals and goals, followed by some other products. For example, new mobile phones, headphones, TVs, bracelets, etc.
There are no highlights in these, and they are not the focus of Wu Hao and the others.
Finally, the finale product is here, the Corn Android AR glasses released by Corn. Different from other products, different from Wu Hao’s smart AR glasses and S Star’s Android AR glasses, Corn is taking a different approach this time.
The design of the entire glasses is relatively ordinary, without much highlight in appearance, and the white that Maize prefers is still chosen as the main color. This also makes Corn’s Android AR glasses a bit like myopia glasses. When worn, they are more elegant and more like ordinary myopia glasses in daily life.
Although Wu Hao and others do not provide new lithium batteries and authorize the use of wireless remote charging technology, Corn's Android AR glasses are still relatively thin and light.
However, the price of this is a reduction in other hardware and battery renewal. This time, Corn only equipped this Android AR glasses with a 380 mAh battery.
This also leads to poor battery life. For this reason, Corn, like Wu Hao and others, is equipped with a host device for this Android AR glasses. However, they did not use Xiang Wu Hao and Ayang's wireless remote charging technology, but instead used magnetic line charging technology.
To put it bluntly, it means plugging in the cable for charging. The cable is like an MP3 headphone cable, connecting the host and Android AR glasses.
However, the magnetic connection technology is used at the connection end with the glasses, making the connection more convenient. When there is no power, you only need to use the magnetic connection to charge, which is also a good solution.
Of course, compared to the wireless remote charging technology Wu Hao and the others have, this is far behind.
As for other hardware configurations, there is actually not much difference between the several devices, especially in terms of cameras and processors, which are at the same level. It's just that Corn uses G Tong's new products, while Wu Hao and the others use H Wei's customized chips.
In terms of cameras, they all use SNI lens technology. They just differ in algorithm tuning. As for corn, in order to control costs, it uses off-the-shelf lens technology. Wu Hao and the others use customized lenses, which is different.
Of course, the biggest difference between the three companies is the core component of AR glasses, which is the transparent display screen. S Star uses its own OLED transparent screen. Wu Hao and the others use a self-developed high refresh rate high-definition LCD transparent display screen.
As for Maize, it has reached a cooperation with G, another screen manufacturer in South Korea, to use their screens.
Although the data sounds quite scary, the quality or usage experience of this screen is really just barely good. I can’t say it’s not good, I can only say it’s a passing product.
As for the system, Corn’s Android AR glasses use the Android AR system developed by G Song. Of course, Corn has also specially optimized the native system and transformed it into the same system as the mobile phone. Operation interface style.
And this time, Corn also specifically imitated the virtual projection and intelligent object recognition functions in Wu Hao’s smart AR glasses, and developed its own so-called Corn World technology.
The press conference was so hyped that it seemed to be invincible in the world. As for the user experience, it’s not clear yet, but I can imagine what level it will be.
The entire press conference lasted for more than two hours, and the watering down was considered serious. The only bright spot from the whole show should be the price.
Starting from two thousand nine hundred and ninety-nine, it can be regarded as bringing the price of AR glasses directly to the level of less than three thousand yuan. Of course, you can’t just look at the price, you also have to pay attention to the word “start” at the end.
This time, Corn has released a total of three versions of this Android AR glasses, namely the regular version, the pro version, and the top-notch pro PE version. This is also a common practice of mobile phone manufacturers. Netizens ridiculed it as small cup, large cup and extra large cup.
It can be imagined that in order to control costs, the regular version, that is, the 2999 model, has stripped the product's hardware to the most extreme level.
The price of the pro version, which is slightly better in terms of hardware, directly reaches 3,680 yuan. The price of the highest pro PE version directly reaches 4,280 yuan.
The price span is very wide, but I have to say that this price is still relatively cheap, and the price/performance ratio is relatively superior, which is also a consistent feature of corn products.
Although there are some shortcomings in performance, with such a cost-effective product, it will definitely seize a large number of mid-to-low-end markets, especially the student consumer market.
"The goal of corn is very clear and very targeted." Huang Zhihua was the first to say after watching the entire press conference. As the marketing director and head of the domestic market, he was the first to express his views.
“To put it bluntly, they just want to follow the strategy they used when they entered the mobile phone industry, starting with student consumer groups and young people, relying on cheap and low-end products to quickly open up gaps and seize the market.
I think with this trick of corn, I am afraid that many companies that originally intended to enter the field of AR glasses will now retreat. "
Zhang Jun nodded and said: "Yes, this is their consistent strategy.
But we don’t need to worry too much. Technically, their products are still far behind ours.
It can be said that the two sides are not on the same level at all. I think we just need to pay close attention and don't have to react too strongly.
Anyway, we are not involved in the mid- to low-end market, so we should leave this area to our partners. "
As for Tong Juan, she shook her head and said, "I think we still need to pay more attention to it. When corn entered the mobile phone industry, who would have thought that a layman like Xue Bing would jump in and do it so impressively that he has now integrated several major mobile phones." The manufacturing giants were all beheaded.
The same goes for their entry into the television field. It can be said that they once occupied more than 80% of the domestic television market.
This terrifying ability of aggression deserves our constant vigilance. "
