"We have received news that S Star is returning to China this time and plans to spend 60 million for the first wave of advertising and marketing. Then we will consider whether to increase the amount and how much to increase based on the first wave of advertising effects. It is said that this The top management of S Star is very determined and will spend 500 million for marketing and strive to regain a certain market in China." Huang Zhihua said after introducing the press conference.
Five hundred million is just a bluff, but sixty million is still possible. With Bangzi's usual stingy nature, it was impossible for them to actually spend 500 million. Zou Xiaodong shook his head and said.
Tong Juan also nodded at this time and responded: "I also think that five hundred million is a bit exaggerated, but fifty or sixty million is possible.
And the other party knows very well that in China, the mobile product market is fiercely competitive, and this is how they were driven out in the past.
Now the entire smart AR glasses market is basically monopolized by us. If they want to take share from the domestic market, they must first ask us whether we agree. "
"That's right, it seems like I'm asking if I agree?" Zhang Jun cursed directly.
Wu Hao heard this and shook his head with a smile, then looked at the people in the conference room projected in front of him through the AR glasses and asked, "What do you think of this product?"
After hearing Wu Hao's question, everyone looked at each other. As the head of the technical department, Yang Fan was the first to speak: "I won't talk about other aspects, let's talk about the technical aspect.
S Star’s Android AR glasses still have some highlights. For example, they released the OLED transparent screen this time, as well as their first processor and some chips. Furthermore, in terms of system optimization, the other party also has many bright spots.
Other than that, there's not much else. Especially in terms of the two core functions, intelligent object recognition and virtual projection technology, they are still a long way away from us, and we will not be able to catch up in a while. "
Tong Juan also nodded and responded: "But from the perspective of product performance, our products are about the same as theirs. Of course, our products have some slight advantages, but these are all equalized by the other party's huge brand influence.
Although S Star has not yet announced the specific price of this Android AR glasses, from our analysis, the price is similar to our products. It may be slightly higher due to the brand premium, but it is still very competitive. .
So I think we should pay attention to it and never be careless, otherwise Guan Yu will really be careless and lose Jingzhou. "
Wu Hao nodded and smiled when he heard this: "I completely agree. Although I am not very optimistic about this product, the preparations must be done carefully.
A great man once said that we should despise the enemy strategically and pay attention to the enemy tactically. Strategically, when we should despise the enemy, we must not despise the enemy in every part or on every specific issue.
The other party is also coming very aggressively this time, and we should seriously deal with this upcoming powerful market enemy.
Maybe everyone will still be a little lax, but please take it seriously. On the one hand, this product of the other party is really good in all aspects, and it still has some market competitiveness.
Moreover, S Star has huge brand influence, and there is a strong G song support behind it, so its strength cannot be underestimated.
It is foreseeable that, whether abroad or at home, we will have a tough battle to fight!
Only by taking it seriously and going all out can we win.
This is just like in the martial arts in the past, some martial arts people were most taboo about messing with women, children and the elderly.
Why, because women and the elderly look weak, but often weak people can paralyze your nerves and can always kill you inadvertently.
As for the child, it is very simple, he is still young and still growing. Maybe now you think he is still young and not dangerous. But when this child grows up ten years later, he acquires martial arts and comes back to take revenge. What power can you have to stop him at this age? It is worth regretting that you should not have left hidden dangers in the first place.
I only have one meaning when I say this. Get rid of contempt and get serious. We must respect every opponent. We must go all out when facing each other and never give the opponent a chance to breathe. We must defeat it with one move and kill it. .
Secondly, I also want to exercise our ability to deal with such sudden crises. You should know that soon, AR glasses products from other manufacturers will be released one after another.
Whether it is corn that embraces G song and enters the cheap mid-to-low-end market, or Hwei, a blue-green manufacturer that adopts our technology. Or maybe he's been holding back his ultimate move and hasn't released the fruit yet.
These manufacturers have been and still are the dominant players in the mobile communications equipment market. Whether it is in product design, research and development, or operations, after so many years of strong competition, it can be said that we are able to cope with this fierce competition with ease.
And we are just a newcomer in this area, and it is difficult to resist the opponent's tricks.
To put it bluntly, we are still too young and have too little experience. It is still difficult to compare with them in this aspect. This must be made up for slowly over time. There is no way to rush.
Therefore, I hope to take this opportunity to train our personnel from high to low to prepare for the fierce competition ahead. "
After hearing Wu Hao's words, there was a silence in the conference room. Everyone nodded and looked a little solemn.
Wu Hao is right. In addition to S Star, which was the first to release Android AR glasses this time, they also have many competitors in the same industry, such as domestic corn, and H for, blue and green, which use their technology and related parts.
Or maybe you are holding back your big move, waiting for the blockbuster fruit at the new product launch conference in autumn. Each of these manufacturers cannot be underestimated. So when they thought of this, everyone suddenly felt that the pressure on their shoulders deepened.
Although separated by a screen, Wu Hao could still feel the solemn atmosphere in the conference room.
So he smiled and said comfortingly: "Of course, don't worry, everyone, it's not a big deal.
Moreover, everyone must have confidence in our products. Our products never belong to people in any aspect.
In addition, don’t forget that we hold many core patents. With these patents, we have the capital to defeat each other.
It's like when two armies are fighting. Before the battle is over, one side has already called in a 155 heavy artillery regiment. This is their capital to defeat the other side.
Next, we have a first-mover advantage. We currently have more than 200 million users around the world. These users are also a powerful weapon for us to defeat our opponents.
Finally, you won’t think that we don’t have a trump card.
In fact, we have completed relevant research and development work on the second generation of this pair of glasses and are currently undergoing testing.
Waiting time, a blockbuster! "
