Hearing what Wu Hao said, Lin Wei also nodded.
"You're right, we really can't focus on immediate profits. Although we have been affected by Fruit and G each in recent times, as well as corn and S Star, which are about to release new products. But we have been in recent times, especially after the New Year until now. , our user base has almost doubled.
Now the number of global registered users of our virtual world 'Penglai Wonderland' has exceeded 200 million, reaching 230 million. Among them, there are only about 140 million domestically, while there are about 90 million overseas, close to 100 million.
The number of daily active users has reached 100 million, and the user base is very active both domestically and overseas.
And this area is also our most profitable one, especially the advertising revenue throughout the virtual world, as well as the revenue and revenue sharing of some games, which are very objective.
Of course, the most lucrative aspect is in film and television. We used VR technology to produce several film and television dramas last year, which received high praise. Of course, the income is also quite objective. Those few dramas alone brought us No less than 8 billion in revenue.
And not only domestically, we have also achieved good results overseas.
This year, we will increase investment in this area. In addition to domestic film and television dramas, we will also try to cooperate with overseas countries to launch film and television dramas with local characteristics and popular among locals.
We estimate that this year’s revenue from this area will exceed 20 billion. "
Wu Hao nodded when he heard this and said with a smile: "This area is beyond our expectations, and you did a good job.
However, we must also be careful not to catch all the swamps. Secondly, we still have to pay attention to the quality of film and television dramas. We cannot blindly market or make fan products. This is not good.
What we need to do is not only combine technology, but also incorporate art, so that this area can last for a long time and users will not lose the sense of freshness.
Therefore, when it comes to the review of content projects, you must be stuck, and it is better to be lacking than to overdo it.
Instead of making so many bad dramas, it’s better to make some good dramas with your heart. A bad drama may become popular for a while because a certain actor is popular, but a good drama can stay popular forever.
Just like you watch web dramas, you can watch good web dramas many times. But you can never watch this kind of fan film and television drama too many times.
Although our current global registered user strength has reached 200 million, this number is actually not high, which means that this area will be a huge and potential market.
So how to operate it for a long time will test your wisdom and ability. "
Lin Wei thought for a moment after hearing this and said: "Indeed, we currently have a bottleneck in the operation of the virtual world.
Our dream is to build it into a real oasis virtual world like in the movie "Player" and create another new world for mankind.
In fact, we have reached that level in terms of the graphics and the composition of the entire virtual world, but there are still many problems in the structure and operation system of the virtual world.
We are preparing to recruit an expert group composed of social and anthropologists, legal and related field scientists to be responsible for researching and formulating some rules in the virtual world.
Currently, several relevant scientific research institutions are very interested in this and are actively seeking relevant cooperation with us. They hope to use our virtual world to conduct some social experiments that cannot be achieved in real human society.
However, this aspect was rejected by our operations staff and security technology experts. They believed that this kind of experiment would destroy the social balance within the virtual world, and would likely lead to intensified conflicts among users in the entire virtual world, which is not conducive to operation and maintenance. "
"The direction is definitely in the right direction. Our dream and goal is to build this virtual world into an oasis like ChéngRén, and a 'Penglai Wonderland' that we can touch and enter.
In fact, to put it bluntly, it is a utopia. Utopia itself is illusory. It is a beautiful homeland sketched in our human imagination.
But in reality, it is difficult to realize, because dreams will eventually return to reality. So I think instead of chasing and adjusting too much, it's better to try to give players more space and let them play on their own.
We have received many constraints in the real world, should we also be subject to one or the other constraints in the virtual world? No, I think this is what players and users don't want.
Of course, you can't completely indulge it, otherwise the virtual world may eventually become a ruin. Necessary frameworks and systems must still be in place to ensure that this virtual world can operate normally.
Other than that, it’s up to the players to play. You should have heard of the game "Mi" (Chinese name: Minecraft). The reason why it is so popular among players and continues to be popular for a long time is because there is enough freedom in this game. Players can, as the rules allow, Do whatever you want, let his imagination run wild.
Soon we will add some sub-worlds to the virtual world, which is actually an independent small virtual world. You can think of these areas as a "Mi" where players can play as much as they want. Some worlds that are not allowed in the main world (virtual world) are allowed in the sub-world.
And different sub-worlds have different gameplay, and even different landforms, climates, force fields, etc. To enrich the diversity of 'Penglai Wonderland'. "
Wu Hao smiled at Lin Wei and explained.
Hearing his introduction, Lin Wei couldn't help but nod, and then smiled and said: "This is good, many players have complained before. After playing for a long time, the virtual world is a bit boring and needs some fresh content.
We are also preparing to produce a report and send it to you, but I didn’t expect you to think ahead.
We also want to build a battlefield sub-world like in "Player". In this sub-world, killing is allowed. Players need to purchase tickets to enter, half of which is used as the management fee for the use of the sub-world, and the other half will be used as a bounty for their own worth.
Players can use this money to purchase some weapons and props in the battlefield sub-world, and can also be used for other consumption. Of course, players can obtain other people's bounties by accepting other bounty missions and kill missions.
After the money comes out, it will be settled into real currency. In this way, the playability is relatively high, and revenue can also be increased. "
Hearing Lin Wei's words, Wu Hao smiled and said: "As expected of my wife, she is so smart!"
go! Lin Wei gave him a charming roll of her eyes.
