With everyone's eager anticipation, the movie was officially released in online VR cinemas, and the TV series was also broadcast simultaneously.
Although everyone already knows how exciting this movie and TV series are from the trailers, when they saw the main film, they couldn't help but be amazed by the stunning and gorgeous visual effects.
For a time, this movie and TV series not only appeared on various hot search lists, but also became a hotly discussed topic. This has also made many people lament that it has been a long time since a movie or TV series has reached this level of crowds. The ones that achieved this kind of scene before seemed to be "Shaolin Temple" back then, and later "Returning the Pearl", right?
Taking advantage of the popularity of this movie and TV series, the sales of their VR series products have also skyrocketed and become extremely popular. And influenced by this movie and TV series, their VR series products are no longer limited to young people, but have spread to older people.
The implementation of sales data monitoring shows that the number of middle-aged and elderly consumers in their forties continues to increase, and even once exceeded the young consumer group.
Moreover, compared with young consumer groups, middle-aged and elderly people have stronger spending power, and some consumers directly choose to purchase a complete set of equipment.
Taking advantage of this hot trend, Wu Hao decisively decided to further increase the discounts on related equipment. The so-called small profits but quick turnover, the most important task at present is to expand the user base.
Although the current VR user base is close to 20 million people, this is far from enough. Wu Hao’s goal is to reach 100 million people within two years.
Only such a large scale can support the operation of the entire virtual world and lay a solid foundation for its development.
Of course, this hot scene naturally attracted the jealousy of many people. Some people who deliberately seek trouble and cause trouble also make trouble to show their presence.
For example, the so-called Film Practitioners Association in a certain province issued a statement publicly accusing Haoyu Technology and Micro Media of disrupting the film business market and damaging the real economy by launching online VR cinemas.
Some cinema chains have also spoken out. On the one hand, they are worried about online VR cinema chains and have criticized them. On the other hand, it is strongly announced that this online VR cinema chain will not affect the normal operations of offline cinemas.
Some theater companies are even preparing to threaten film and television companies and distributors to prevent them from showing films in online VR cinemas.
In response, Wu Hao and the others naturally resolutely fought back. On the one hand, it is to increase investment in some excellent films and control the flow of these excellent films. On the other hand, it is to increase the online dividend ratio and related subsidies to attract more excellent movies to choose to be released online in VR cinemas.
In addition, Wu Hao and others are also preparing to organize a team of legal affairs and lawyers to collect evidence for unfair competition practices in these theaters to report and litigate.
Just when everyone thought that an unprecedented battle was inevitable, both sides at war with each other stopped.
No need to ask, the relevant departments must have intervened.
In fact, it really is. The Industry and Information Technology Department and the Culture Department jointly interviewed Wu Hao and the person in charge of the theater there to mediate and reconcile.
Wu Hao was specially invited to the capital for tea. This is a joke and a metaphor. In fact, the tea the other party found him was really good, and it looked like it was not a bargain.
However, he and the bosses at the theater chain didn't put much thought into tea. At this moment, both sides are accusing each other tit for tat and venting their anger during this period.
Of course, venting like this won't solve the problem, and both parties still have to return to the negotiating table. The opinions of the two ministries and commissions are very clear, that is, the two sides must reconcile and this incident must be settled as soon as possible.
To put it bluntly, this matter is the contradiction between the real economy and the virtual economy. Because of the confrontation between them and offline theaters, it also triggered discussions and curses across the entire network and even among the public. Netizens and people who supported each side expressed their opinions one after another, and the quarrels were endless.
Therefore, under this background, the relevant departments must not ignore it, so the two ministries and commissions came forward to mediate and reconcile, demanding that the storm be calmed down as soon as possible.
But because it involves the division of interests, the two sides have a very difficult negotiation, and they are in a stalemate on key issues and refuse to make concessions.
Offline cinema chains believe that Wu Hao and his online VR cinema chain have harmed their interests. Wu Hao and others were required to immediately stop relevant actions and compensate for the losses.
Wu Hao and the others did not dare to show weakness and directly pointed out the other party's series of unfair competition behaviors and evidence of malicious suppression and attacks. Ask the other party to stop these illegal behaviors and apologize.
Faced with the stalemate between the two sides, it is actually difficult to distinguish between the two ministries. How can I put it, the back of my hand is full of flesh, and it will not hurt anyone.
One currently has a huge market, and the other has great development prospects. So after careful consideration, I can only make peace with it.
Even in order to force Wu Hao and the others to reach a settlement with the theaters as soon as possible, the mediation leader directly locked them in the hotel. They were not allowed to come out until the settlement was reached.
Although room and board are free and the conditions are good, neither party has the time to spend here and can only sit down and talk again.
This time the attitudes of both parties have changed significantly, because everyone knows that if they don't negotiate well, they will have to stay.
So the two sides began to negotiate, and after a series of tug-of-wars, they finally reached a settlement agreement.
The agreement is long and contains a lot of content. But the overall content is that neither party can use the resources at their hands to suppress the other, and they have agreed to include Wu Hao and his online VR cinema chain into the domestic cinema chain alliance.
Of course, there are conditions for this, that is, Wu Hao and others must open up relevant technologies, and cannot use technology as a threat to force film producers and distributors to choose them. At the same time, Wu Hao and the others must ensure that the source of the film being released is protected and not leaked. If it is leaked due to their fault, then they will compensate for the related losses.
In addition, in terms of price, Wu Hao and the others are not allowed to cut prices at will, promote sales, etc., in order to protect fair competition.
As a sign of sincerity in reconciliation, these films that Wu Hao and the others have collaborated with will also be screened in theaters.
Although this settlement agreement requires them to make a lot of concessions, it is generally beneficial to them. At least it will win them a stable development environment, which is what Wu Hao wants most.
As for the rest, we'll talk about it later. He still has the patience to boil frogs in warm water and eat elephants with ants.
As the news of the settlement spread, netizens and the public lamented how quickly the relevant departments took action, but also felt a little disappointed. For them, it seemed like they had missed a good show.
Of course, this news is also good news for many people. Because the Xianxia movie currently being released in online VR cinemas will be available in offline cinemas in the form of 3DIMAX, this is definitely a happy event for many people who have not yet purchased or cannot afford VR equipment. Everyone said this movie was good, and they wanted to buy tickets to see for themselves whether it was good or not.
