Of course, these movies can't be paid to show forever. Like offline theaters, a release period will be set, but this period may be longer.
When these movies expire in online VR cinemas, they will be converted into VIP member movies for all VIP members to watch for free. As for ordinary viewers who want to watch, they must recharge their membership. If you really don’t want to open a VIP membership, you have to wait until these movies are screened for all audiences.
Just like the three movies and TV series released this time, the Xianxia movie and one TV series will be screened for free to all users.
The broadcast rights of this movie and a TV series have all been bought out by Micro Media and Haoyu Technology. The buyout fee is also very expensive, costing them a total of nearly 780 million yuan. The reason why they spend huge sums of money to buy out movies and then screen them for free is to promote their online VR cinema line and attract audiences. Secondly, it is to promote their VR equipment, which can be regarded as a huge advertisement.
Sure enough, the effectiveness of this advertisement is still very good, and the sales of their VR series products have reached a new peak. Whether it is numerous netizens or users themselves, they are very interested in these films and TV series specially shot and produced for VR equipment.
Some clips from the trailers of these dramas were also edited repeatedly and then spread rapidly on the Internet. However, because the visual effects in VR glasses can only be seen by the user, what you see on the ordinary Internet is just a flat picture.
Therefore, many curious netizens can only go to the nearest Haoyu Technology offline official experience store and offline sales outlets to experience it, which also makes the already popular offline experience stores and major offline agent sales outlets Ushered in the peak again,
Some sales outlets have even made relevant restrictions and only release a certain number of appointment experience quotas every day to avoid too many people in the store from affecting service quality and normal store operations.
And these netizens who have experienced it have posted their experiences on the Internet, and together with many other users and experiencers, they have become a hot topic on the Internet.
More and more people are discussing it, and these films have received more and more attention. Not only in China, users throughout Southeast Asia, Japan, Korea, South Asia, Europe and other regions, as well as many netizens, have taken a keen interest in this.
Maybe these people don't understand our traditional domestic culture very well, but the gorgeous and shocking visual images brought by this promotional video made many foreigners exclaim and sigh, as if a whole new world has opened up.
The public's attention has also made these dramas appear in the mainstream media, and some influential foreign media have reported on them. Some so-called experts have even warned that this is a cultural invasion and a culture war, asking all countries to prepare for the response and ban these movies and TV series from flowing into the Western world.
It has even been proposed to impose strict restrictions on Haoyu Technology's VR equipment products, prohibiting them from using their own equipment to play content that is not in line with Western values.
Yes, it’s the same old threat theory again. Although it sounds ridiculous, many people believe it. Even the Minister of Culture of Yingguo had to come forward to respond.
In the words of the Minister of Culture, as long as the content of the film and television works does not violate the relevant laws and regulations of the country, as well as ethics and universal values, then these film and television works should be released and broadcast in the country and be protected by law.
At the same time, the relevant competent authorities of the country have also issued relevant responses. The content is similar to that of the country of Ying, which roughly means this.
With the statements of these two major European countries, there will be no problem for these movies and TV series to be broadcast in Europe. It’s just that this time the types of these dramas are mainly aimed at domestic users and do not take care of overseas users.
Therefore, if they want to expand overseas markets, they must absorb more excellent films from overseas countries. After all, in the current environment, our domestic cultural influence is still very limited in the world, and many countries and people still have great misunderstandings and even discrimination.
This of course requires us to explain and clarify, but this process cannot be rushed and needs to be done step by step. As excellent domestic cultural works continue to be exported overseas, these misunderstandings, prejudices and discrimination will slowly disappear.
If you do it too hastily and use too much force, it will arouse the other party's alertness or even resistance, and then the gain will outweigh the loss.
Sometimes cultural invasion is more ferocious than guns because it cannot be seen, touched or felt. When it really shows its power, it will really be more destructive than a tragic war.
We have suffered a lot in this regard. The United States relies on the cultural influence it has worked hard over the years to do whatever it wants in the world.
Among them, the one that has the largest impact on the world and the most significant effect is actually the American film industry. These films are continuously exported to countries around the world and continue to promote its universal values and culture.
You can't feel it at first because this influence is subtle. But over time, its invasiveness, destructive power and influence gradually became apparent.
Let’s take two of the most common and typical examples in our daily life. For example, when we play the red and blue blood bars in the game, the first thing everyone thinks of is the blue one for the righteous side, and the red one for the enemy. This is the power of cultural invasion. This concept of red and blue camps can be traced back to the Cold War stage. Because of the opposition between the Eastern and Western camps, two camps, red and blue, emerged.
This also deeply affected the social production of the film and game industry during this period and even later, thus slowly forming a global consensus.
The second one is the white wedding dress in the wedding. In our traditional culture, white is not flattering. On festive days, you must wear red, because red is festive and auspicious. However, due to the influence of Western culture, people have gradually accepted white wedding dresses. Now every girl has to wear a wedding dress when she gets married, making white wedding dresses the standard wedding dress.
What's more, some people who worship foreigners believe that traditional red festive clothing is a bad habit and a feudal legacy.
There are many related examples, some of which are not suitable to be mentioned here. But it is true that we have been subject to targeted cultural invasion from foreign countries.
In recent years, our country has also noticed this problem and has taken many measures. On the other hand, with the continuous development of our country's economy and culture, our people's sense of identity with traditional culture continues to deepen, and it has gradually evolved into a cultural renaissance trend.
However, this is not enough. We have only resisted and suppressed the enemy's cultural invasion. There is no better way or ability to spread our own culture better, and this way of spreading is not smooth sailing, but has encountered many ups and downs.
The most famous one is probably the Confucius Institute, which has actively spread our traditional culture overseas and achieved very good results. However, this is still being obstructed and even suppressed and attacked by some Western countries. It can be said that the situation is not optimistic.
