At the cocktail party, Wu Hao and Lin Wei were naturally the focus of attention. In this regard, Lin Wei quite enjoyed the feeling of being surrounded by stars, but Wu Hao didn't like it very much.
But it was all for socializing, and even if he didn't like it, he still had to deal with the bosses and celebrities who came here deliberately and by taking advantage of the opportunity.
He doesn't know what these people are thinking, but he currently has no intention of investing in the film and television industry. So after these people's plans failed, they had no choice but to crowd in front of Lin Wei.
Although Micro Media will invest in some film and television projects in the future, it will not make profits from it. Its main purpose is to promote online VR cinema lines.
In the foreseeable future, the launch of online VR cinema chains will inevitably create fierce conflicts with traditional offline cinema chains, so the competition for excellent film resources will be very important.
In the long run, their online VR cinema chain will definitely have an advantage. But in the short term, the strength of traditional offline theaters is still very strong. If Wu Hao and the others want to break out and grow stronger, they may have to go through a lot of troubles.
This is just like the competition between online video platforms and TV stations. The TV stations must have been strong in the beginning. Online video platforms are just a new thing and very weak. TV stations can crush them as easily as they can crush an ant.
But with the popularity of the Internet, online video platforms are also growing. So far, it can be said that they have fought equally with TV stations. Online video platforms have even begun to overwhelm TV stations.
In addition to some strong satellite TV stations, many local TV stations and even some satellite TV stations have now begun to struggle to sustain themselves. The impact of the Internet has indeed caused the decline of traditional television broadcasting channels. This is an indisputable fact.
Not only Wu Hao and the others can see this, but also these film and television companies and distributors. So this is why the bosses of these film and television companies and distributors worked tirelessly to come to Anxi to support.
In a joyful and peaceful atmosphere, the reception ended. Lin Wei took the opportunity to start discussing follow-up in-depth cooperation with the CEOs of these film and television companies and distributors, while Wu Hao focused his attention on online VR cinemas.
In response to the price issue that is of greatest concern to users on the Internet, Wei Media and the official Weibo of Haoyu Technology quickly responded.
In this response, the operation methods of the entire online VR cinema chain and related charging standards are introduced in detail.
The online VR cinema chain is said to be an online cinema chain. In fact, it is not much different from the general online video playback platform. It is just a video resource playback website.
But in the virtual world, it appears in the form of a virtual cinema, giving people the effect of watching movies in a real cinema.
The online VR cinema chain uses two methods of VIP membership and ticket purchase to watch movies. The price of VIP membership is 20 yuan per month. All users who purchase VIP membership can watch all newly released VIP dramas without restrictions, and these dramas will not be charged in other ways, let alone incur additional fees.
Buying tickets to watch movies is mainly for movies released in online VR cinemas, which is also in line with offline cinemas. Like offline theaters, all films released will be screened using box office splitting. Fifty percent of all proceeds during the effective release period will belong to the distributor and the film studio.
Of course, at this stage, in order to attract a large number of films to join, online VR cinemas are showing them. Wu Hao took the initiative to increase the account sharing ratio between the distributor and the film studio to 55%, while they themselves only retained 45% of the operating expenses.
This is absolutely unacceptable to offline theaters, because the bill sharing ratio of offline theaters is generally 60% to 40%, or even more. Theaters accounted for six, and distributors and film studios accounted for four.
Sometimes, in order to obtain more and longer release opportunities, film studios and distributors take the initiative to reduce the share ratio, sometimes more than 30%. And some videos with delayed secret keys, even more than 20% have them.
Wu Hao's decision may seem like they are at a disadvantage, but in fact it will attract a large number of films to be released in the initial stage and expand platform resources.
In addition, this is also a way of marketing and publicity. From the beginning, it must be equipped to make money and attract a large number of viewers and users.
Of course, they can't really lose money, let alone whether they can make money from box office splitting and online VR cinema operations.
Even if they lose money, there is no problem. You know, they have already made a lot of money by selling hardware equipment. The purpose of releasing these film contents is actually to attract more consumers to buy their VR products. From this aspect, they are not at a loss.
Not to mention some additional income during the operation of the platform, such as advertising revenue and so on.
Currently, they price movies released in online VR cinemas between 10 and 20 yuan. The specific price is still negotiated with the film producer. Films with different production costs and quality will have different ticket prices.
Although the film producers and distributors are given the right to set their own prices within a certain range, it does not mean that they can set prices at will. If the quality of a movie is not good but they set a high price, then not many people will be willing to watch it. Therefore, film producers and distributors must set reasonable prices based on the quality of the film to attract audiences to the greatest extent possible.
As for VIP members, they can get discounts on the basis of the original ticket price. The higher the level of VIP membership, the cheaper the discount. From the initial 20% discount to the lowest 50% discount, it can be said that the longer the VIP membership is activated, the greater the discount.
This is also done to maintain the number of VIP users to a certain extent, instead of thinking about how to cut leeks over and over again to tap and squeeze the maximum value of these VIP members.
All purchased videos can be watched as many times as necessary within a specified period, usually two days or forty-eight hours. You have to re-purchase it after the expiration date. Of course, if you re-purchase it, the ticket price will be more favorable.
The reason for this is to protect the interests of the film producers and distributors. After all, in offline theaters, one ticket can only watch one movie.
As for the online VR cinema chain, Wu Hao has set it to two days, which is somewhat unfair to the film producers and distributors.
Of course, compared to the limited screening period of offline cinemas, online VR cinemas are not restricted and can be screened for a longer period of time. From this aspect, the film producers and distributors can obtain more income through a longer screening period, which indirectly makes up for their previous losses.
