Of course, although Wu Hao doesn't like these hot discussions and noisy voices. But it is undeniable that it is also driven by these hot discussions and noisy voices that the sales of their products will increase significantly.
Although they have not released specific sales data to the outside world, because it is the focus of public attention, the media still dug out some important information from the side.
For example, some reporters stayed at the gates of several manufacturing factories and some OEM companies owned by Haoyu Technology, and used their connections to find out some information.
For example, the factories that manufacture some of these products have been working overtime for half a month. All workers are on duty, the production lines are running at full capacity, and production is going on day and night. Judging from the vehicles entering and exiting these factories every day, their production tasks are very busy.
Major offline stores, especially the several offline brand experience stores directly affiliated with Haoyu Technology, are still busy and full these days.
Judging from Shanghai's offline brand experience stores, these days, the stores are basically full from the time they open in the morning to the time they close in the evening.
In addition to the many people who come to experience various products, there are also many consumers who choose to order offline. However, due to insufficient supply, they can only be sold in batches. Even in official offline brand experience stores like theirs, consumers often cannot get ready-made products and can only make reservations and queue up.
After the goods are available, these staff will notify relevant consumers to come and pick up the goods, or arrange for special delivery.
Naturally, consumers have some complaints about this, but who made these products so popular this time? Compared with slow online shopping, offline booking is much faster.
Even though Wu Hao and the others had organized and urged major factories to increase production, they were still unable to meet the sudden surge in sales.
No matter what type of factory it is, increasing output will take a certain amount of time. It does not mean that increasing output can increase output. Expanding equipment, adding manpower, and adjusting production methods all take time. In terms of increasing manpower alone, these newly added workers will also need some time to get familiar with and adapt to the new production positions.
Moreover, these factories are also a little worried. Who knows how long this product will be popular? If they rashly increase production and sales decrease, they will lose money. Therefore, these factories are very cautious in expanding production.
Similarly, for these foundries, the more they produce, the more profits they will naturally receive. Therefore, in order to seize production share, these factories are also working overtime.
At present, Haoyu Technology is mainly divided into two major market segments, one is the domestic market and the other is the international market.
The domestic market seems to be a whole, but it is actually divided into two main sales channels: online and offline. In addition to their own official mall, online sales channels also include specialized stores on major online shopping platforms.
As for offline sales channels, divided by type, they include their official offline brand experience stores and ordinary authorized stores of several levels. Their official offline brand experience stores are mainly concentrated in large cities such as provincial capitals and municipalities, and the number is relatively small.
What really occupies the main force of offline sales are authorized stores at all levels. All of these are handled by major agents, who interface with Wu Hao and others and are responsible for specific sales work.
However, in order to protect their brand image, ensure service quality and other matters, Wu Hao and the others have reached relevant agreements with these agents and supervise these authorized stores.
For some authorized stores with problems, Wu Hao and others have the right to impose relevant penalties. Such as fines, orders to suspend business for rectification, or even cancellation of authorization, etc.
As for the international market, currently they are mainly active in the three regional markets of Europe, South Asia and Asia. Although they have operations in North America, Central Asia, Africa, and even Australia and South America, the markets in these places are not active.
In other places, their sales in this area may be lower due to insufficient local infrastructure, relatively low consumption, poverty and backwardness.
In North America and Australia, it is entirely due to some restrictions. For example, their products still cannot enter the United States and Australia. Just because of some prejudices and some unfounded charges, they refuse to enter. These countries have also taken the word gangster to the extreme.
Different from the products they have sold in the past, these products sold this time have received unprecedented popularity overseas, and their sales even exceeded the domestic market for a time.
Especially in Europe and Japan, their products received a lot of attention as soon as they were released, followed by a massive number of orders from major agents.
Wu Hao and the others do not have factories overseas, so these products have to be produced domestically and then exported to these places.
They only have a few factories of their own, and there are not many foundries that cooperate with them, so their output is naturally limited. With so many orders suddenly coming in, even if these factories are fully put into production, it will probably take quite some time to digest them.
In order to ensure that they can quickly seize the market and expand their influence before these overseas countries and some overseas technology giants have time to respond.
After careful analysis and thinking, Wu Hao decided to give priority to ensuring the supply of goods to overseas markets, and then supply the domestic market.
This decision is difficult and may even rub some people the wrong way. But from a big marketing strategy perspective, this is a very sensible and correct decision.
In the domestic market, they will not be affected by too many external factors, and it is impossible for other companies to catch up and imitate in a short period of time.
Overseas markets are different. They are easily affected by external factors at any time, not to mention that super troublemaker Lao Mi is here.
Although they tried many times and even gave in for a time, they still failed to open the door to the US market. Their products are still blocked, and the reason is nothing more than a few common accusations.
However, despite this, Wu Hao and his products have penetrated into the American market by virtue of the Canadian market and the undefended and open borders between Canada and the United States.
Even during holidays, you can still see such a scene at the Mica border. Many Americans drive to Canada, buy some of their products and then return to the United States.
This also made the United States very dissatisfied. On the one hand, it accused Wu Hao and others of illegally smuggling products to the United States. On the other hand, they want to put pressure on Canada to investigate the legality of these products. Some members of Congress even claimed to increase border inspections and even close the border.
