As the Double Eleven day approaches, major brand companies and e-commerce platforms are becoming more and more enthusiastic in their promotions. Now it is no longer limited to virtual platforms such as the Internet, but has also begun to move towards traditional TV channel advertising and offline physical channels.
At bus stops, subway stations, TVs on subways and buses, large screens in shopping malls, etc., relevant advertisements are scrolling in a loop. After more than ten years of operation, this festival has almost surpassed many traditional festivals and has become the most favorite and most important festival for people in the year.
What is a festival? A festival refers to an important day in life that is worth remembering. It is a kind of folk culture jointly created by the people to adapt to the needs of production and life, and it is also an important part of related folk culture.
Each ethnic group and region has its own festivals, some of which originate from traditional customs. Such as our Spring Festival, Mid-Autumn Festival and so on. Some holidays have religious origins, such as Christmas. Some festivals originate from the commemoration of someone or an event, such as the Dragon Boat Festival, National Day, etc. There are also days designated for movements promoted by international organizations, such as Labor Day, Women's Day, etc.
As time goes by, the connotation and celebration methods of festivals are also changing, and many new festivals have been born.
For example, April Fool's Day on April 1st, Bagua Festival on August 18th, and the Double Eleven shopping festival, etc.
Compared with the previous two festivals, which are only popular among young people, the scope of influence of this Double Eleven Shopping Festival is much larger. It now not only covers the elderly, middle-aged and young people, but also covers many countries and regions, becoming a truly international festival.
Just like what we do and eat during traditional festivals, when it comes to Double Eleven, the first thing everyone thinks of is discount shopping. This is an important condition and consensus for the formation of a festival.
With the development of our country's economy and its increasing international influence, the scope of this festival created by us will definitely become larger and larger, and it will eventually become a festival all over the world.
Perhaps sometime in the future, this festival will be more influential and well-known internationally than our Spring Festival.
Although they have clarified the previous incident, Wu Hao and others were still affected a lot. It is easy to create rumors but difficult to refute them. No matter how they clarify and explain, some people always seem to believe what they think is the 'truth'.
This also caused these people to question, or lack confidence in, the quality of Wu Hao's products.
In order to eliminate the influence of these people, they also added fire to their Double Eleven promotions this year.
Wu Hao deliberately opened the Binhe Intelligent Manufacturing Factory that had been upgraded and put into operation, and personally invited dozens of domestic and foreign media to visit.
Every year on Double Eleven, these domestic and foreign media will pay close attention to it and make a series of reports.
In addition to comprehensive reports, many media are also keen to pick out an example from various industries for detailed analysis, and report on the popularity of this shopping festival from the side.
Therefore, many media readily accepted Wu Hao's invitation and sent elite soldiers and generals to Anxi.
In order to receive these reporters, Wu Hao directly sent his secretary Zhang Xiaolei to take charge personally. Although she is just a secretary, she is still very influential in the company. After all, not everyone can be the chairman's secretary.
After receiving this task, Zhang Xiaolei took it very seriously and did many things personally. After all the reporters checked into the arranged hotel, Zhang Xiaolei personally brought two buses to the hotel early the next morning.
The reporters who received the notice the night before also got up early, had breakfast and packed up, and had already assembled in the hotel lobby.
When Zhang Xiaolei appeared in the hotel lobby, reporters gathered around him. These reporters are all smart people, so they naturally know that they need to have a good relationship with Zhang Xiaolei, Wu Hao's secretary, so that they can dig out more valuable news.
Moreover, most of the reporters came with the purpose of conducting an exclusive interview with Wu Hao. With so many media outlets, who to choose depends not only on Wu Hao's wishes, but also on the influence of the young and beautiful secretary in front of him.
"Dear journalists, please hurry up and get on the bus in an orderly manner." Zhang Xiaolei raised her voice and said to the media reporters in the hall.
"Ms. Zhang, where is Mr. Wu? When can we see him?" a reporter asked impatiently.
Zhang Xiaolei said with a smile: "Mr. Wu has also set off for our Binhe Intelligent Manufacturing Factory, so we have to rush there quickly."
"Secretary Zhang, can you introduce us to the situation of this manufacturing factory so that we can make preparations in advance." A reporter took the opportunity to ask.
Zhang Xiaolei said with a smile: "Everyone get on the bus first. When we get on the bus, I will give you a brief introduction to the general situation there."
Hearing Zhang Xiaolei's words, the reporters nodded one after another, and then rushed to the first car. This time there were two cars, and Zhang Xiaolei could only be in one car. Naturally, the people in the second car couldn't hear Zhang Xiaolei's words, so the reporters started fighting.
Finally, all the reporters piled into the first car, and the second car contained the accompanying photographers and assistants who had been kicked out of the car.
After the vehicle started, Zhang Xiaolei also began to give a brief introduction to the Binhe Intelligent Manufacturing Factory that she was going to visit this time.
In fact, before this, basically all reporters will understand the interviewees in advance and change the relevant interview outline or design questions in advance.
Reporters from so many media outlets have very few opportunities to ask questions. So how to ask the most valuable question is what reporters must think about.
Reporters don’t know much about the Binhe Intelligent Manufacturing Factory, and the only information they have was voluntarily disclosed by Wu Hao and others.
From this disclosed information, reporters also learned a general situation. For example, this factory was acquired from another company at a large price. After the acquisition, the factory did not go into production immediately. Instead, after laying off most of the workers, it began to upgrade.
We don’t know exactly how it will be transformed, but judging from the information disclosed and the intelligent unmanned warehousing system that Wu Hao and the others previously cooperated with a Li, it can be inferred that this factory must also be an intelligent unmanned factory.
This time, Wu Hao Institute invited these reporters to visit the factory. It seems that the factory has been upgraded and renovated.
Inviting so many domestic and foreign media shows that Wu Hao is very satisfied with the upgraded factory, so he confidently opened interviews to so many media to show his strength.
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