With the kindness of his father-in-law and mother-in-law, Wu Hao stayed at his father-in-law's house for one night. Of course, since they were at home, he and Lin Wei naturally did not stay together at night.
After breakfast the next morning, Wu Hao immediately said goodbye. As for Lin Wei, she hasn't lived at home for a while because she has been busy during this period. So he took this opportunity to stay at home for a few more days and spend some time with his parents. When Wu Hao saw this, he had to go back first.
Shortly after the Mid-Autumn Festival is the National Day, so the company is also in a relatively loose state. On the one hand, it is to allow employees to have a good rest and relax at this time, and on the other hand, it is also to prepare for the Double Eleven promotion and shopping festival that is coming soon after the holiday.
Sure enough, as soon as Double Eleven passed, the entire company entered a tense state of war. In addition to the research department and technical personnel who continue to proceed in an orderly manner, all other departments of the company are basically moving.
As the biggest promotion festival of the year, every company hopes to have a good performance this time so as to have a more perfect ending to this year. Although e-commerce companies have successively invented the Double 12 Shopping Festival and the New Year Shopping Festival, the scale and quality are far less than those of the Double 11 Shopping Festival.
Although they have already experienced the Double Eleven Shopping Festival once, this year's shopping festival is somewhat special.
First of all, this will be their first global shopping festival after entering the international market. In other words, he will no longer face only domestic consumers, but also many overseas consumers.
The market and consumer base are expanding, which is definitely a good thing for them. But behind this good thing, many problems arose, which they had to solve before the shopping festival.
First of all, there is the issue of global event sales time. The domestic Double Eleven will go on sale from 0:00 on November 11th in the East Eighth Time Zone, which is Beijing time. However, time zones around the world are different, so the sale time of this event is at different times of the day in various parts of the world.
This raises a question, whether to go on sale at 0:00 on November 11th, our Beijing time, or at 0:00am on November 11th, local time.
There is endless debate about this issue. Some people think that this is an activity organized by us, and it naturally has to be done according to our time. We have the final say. Some people also believe that we should take care of local consumers as much as possible according to different situations in different places, and adopting a time period suitable for the local area will be more conducive to improving our sales performance.
Finally, with Wu Hao's final decision, it was finally determined that the sales would be launched at 0:00 on November 11th, Beijing time.
Speaking of care, at this point in time, we are not even taking care of our own domestic consumers, let alone overseas consumers. Who would put the sales opening at 10am at midnight, but the discounts are so strong that there are naturally more buyers.
By the same token, if their event discounts are large, it will be enough to make these overseas consumers forget about the time difference and wait on time.
So this is their second headache, which is the discount rate. Because of comprehensive considerations of exchange rates, local market tariffs, and people's spending power, their products are priced differently in various countries. It is definitely impossible to reduce prices uniformly. We can only reduce prices appropriately according to the local market.
For example, the original domestic price of H2 smart voice assistant is 1,899 yuan, while the unified price of this product in Europe is 339 euros. After discounts, the domestic H2 smart voice assistant has been reduced to 1,599 yuan. In Europe, it has dropped to 299 euros, which is easier to promote and sell.
It seems that the overseas price reduction is larger than that in China, but the overseas price itself is much higher than that in China. Moreover, in order to encourage exports, the state will provide certain tax rebate subsidies to relevant export companies, so in this way, you can earn more.
Sometimes when we travel, we wonder why the same product we produce is much cheaper overseas than at home, and it even feels like it was given away at a loss.
Merchants will not do things that make them lose money. The reason why they sell so cheaply and export so much is because they currently rely on subsidies and tax rebates.
The biggest headache for them is the sales methods and logistics and transportation in overseas markets. They will naturally not encounter these problems in China because we already have a very developed express network and e-commerce platform.
Basically, you don’t have to worry, these logistics companies will handle it all for you. But it is different overseas, and the situation in each country is also different.
It is also a headache for them to choose a suitable kind of relaxation for this activity. And all their current products are produced domestically and then shipped overseas.
However, every country and region has customs, and it is a very complicated and long process from transportation to customs clearance. Therefore, before the event starts, they must first start transporting some products to various countries to reserve them so that they can be sold for the event.
In the end, this is their biggest reliance and confidence for this promotional festival. At the previous press conference, Wu Hao promised to launch a smart voice assistant equipped with a 'super battery' in the second half of this year.
As these lithium battery factories are put into production one after another, Wu Hao will also fulfill this promise and launch new equipment equipped with 'super batteries' starting from the day of the event.
The battery life of the new smart voice assistant will be about 70% higher than that of existing devices. In addition to the innovation of battery technology, there are also the efforts of Wu Hao and others in terms of system and energy consumption. This makes this smart voice assistant far surpass all existing smart wearable devices that imitate it in terms of battery life.
In order to reflect fairness to consumers who have purchased this product before, this new device equipped with a super battery will have an increase in the original discount. The domestic price increase is 100 yuan, while in Europe the price increase is 20 euros.
For users who purchased the original lithium-ion battery within one month before the event, Wu Hao and others also compensated them and will give them one month of related packages for free. For example, it can be some personalized smart voice packages, or it can be a one-month right to use smart simultaneous interpretation applications.
Of course, for Wu Hao and the others, although this seems to be a loss of a lot of money. But in fact, there is no loss for them, but it is a more effective promotion activity.
When these users become accustomed to these paid function packages, they will not be able to live without them and will continue to spend money to purchase them.
As for those original users who want to replace this super battery, Wu Hao and others have also made relevant arrangements. Original domestic users need to pay 120 yuan to purchase a 'super battery' to upgrade, while European users need to pay 25 euros. The reason for pricing this way is to stimulate users' consumption of new products.
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