Because Mariah Carey was also looking forward to cooperating with Xiang Nan, she was very cooperative in the subsequent cooperation, showing the best recording studio and the most active working state.
In the past, she was not very active in recording records and would often make excuses to delay the recording. Even if the recording studio that was originally booked was not in good condition, I stopped recording, thus wasting a lot of money out of thin air.
You know, renting a sound engineer is very expensive. However, she was the boss's wife at that time, and even the staff had to look at her face. Naturally, no one dared to comment, which made her even more arrogant.
However, when working with Xiang Nan this time, she was much better behaved and insisted on recording every day. Therefore, the single was recorded in less than a week.
"Miss Kelly, it's really a pleasure to work with you. I've learned a lot." Xiang Nan said with a smile, "I hope we have a chance to cooperate next time."
"I hope so." Mariah Carey also laughed.
…
After recording "we belong together", all twelve songs of Xiang Nan's album were recorded, and then began to enter the stage of publicity and promotion.
Although "We Belong Together", a collaboration between Xiang Nan and Mariah Carey, has attracted much attention in the music industry, he did not intend to use this song as the title song, but only wanted it to be the second title song.
Because even if "we belong together" becomes popular, people's attention will be more on Mariah Carey and not on Xiang Nan.
Just like the hit song "Uptown Funk", it was actually a collaboration between Martian Brother and British singer Mark Ronson. Mark Ronson is also a very talented and famous singer who has won recognition from Grammy Awards and Brit Awards many times.
But when people listen to "uptown funk", their attention will only be on Brother Martian, but ignore the person next to him.
Therefore, for Xiang Nan, although "we belong together" and "uptown funk" are both classic songs, he will still choose "uptown funk" as the first hit.
Xiang Nan then led the team back to London to record the MV for "uptown funk" and officially started promotion in November.
The new album is named after Xiang Nan - "Dan Crawford", which will make it easier for people to remember him.
In order to promote this album, Rodstadt specially spent 2 million euros on promotion. In the first round alone, more than 100 radio stations, TV stations and print media promoted it.
Privately, Xiang Nan even spent 50 million euros to create a publicity campaign for this album.
Because he had to make sure the album was a hit.
Next year he will officially go to North America. From then on, he will take root in North America and confront the CIA head-on. So in order to ensure that his identity is not noticed, his celebrity identity must be as loud as possible.
It was so loud that when Ward Abbott saw that he was the dead Jason Bourne, he couldn't help laughing, thinking it was a big joke.
…
"Hire the best promotion company. I don't care how much it costs. In short, this album must be popular." Xiang Nan told Anthony, "If necessary, you can repurchase it at a higher price."
"I understand." Anthony nodded.
After Xiang Nan was fully prepared, the "uptown funk" album was officially released.
Once it was released, the publicity for this album was overwhelming, and all kinds of touting articles appeared on radio, television and print media as if it was free of charge.
Music bosses, music critics, Internet celebrities, radio DJs, TV hosts, etc. all praised this song. And there were long queues in front of the record stores.
Some people even bought dozens of copies at a time, and the record stores were sold out. The original price of this album was eighteen euros, and some people were even willing to pay ten times more for it.
All in all, the album was a hit, a huge hit, selling a whopping two million copies in its first week. It broke the first-week sales record set by Superboy.
In more than 20 countries including the United Kingdom, France, Germany, Switzerland, and Belgium, this album has topped the music charts, and even topped the U.S. Billboard charts.
But in fact, Xiang Nan himself knew that he bought nearly half of the million sales. The purpose is to make this album explosive and popular, so as to attract more attention.
People like to follow the herd.
You may not like a piece of clothing, a movie, or a star initially, but when you learn that many people like it, you will subconsciously change your opinion.
The same goes for songs.
I didn't like it at first, but when I saw so many people talking about it, I couldn't help but want to listen to it.
There is a famous seven-time rule in advertising, which means that within a period of time, it is best to influence users seven times in a row on different occasions and different advertising media, in order to break through the user's forgetting threshold and achieve the expected advertising effect.
Xiang Nan wants to increase exposure as much as possible and create as many topics as possible. In this way, people will naturally be interested.
Sure enough, with such overwhelming publicity, the sales of "uptown funk" are getting higher and higher.
Especially in time for Christmas in December, sales have experienced explosive growth.
Because when people buy Christmas gifts, if they don’t have a good choice, then choosing a good album to give to their friends is also a good choice.
Christmas is a common holiday in Western countries, and people have to give each other gifts, even children. Therefore, as long as one percent of the people will buy the album, the sales volume will be tens of millions, not to mention that more than one percent of the people will buy "uptown funk".
…
At the end of December, Xiang Nan came to the United States to promote "We Belong Together" with Mariah Carey.
Now they are almost equal.
The album "Uptown Funk" has sold more than 12 million copies, making it the best-selling album of the year. With the album's sales, Xiang Nan has officially become one of the top singers. It's not surprising to say that he is the little king of the music industry. Pass.
Mariah Carey, on the other hand, is a has-been queen who is exactly the same identity as Xiang Nan. Therefore, this cooperation can be regarded as standing on the same starting line.
Xiang Nan doesn’t have to worry that Mariah Carey will steal his limelight. After all, he is now much more popular than Mariah Carey.
"Dan, your new album is really great. Your talent once again amazed me." Mariah Carey said to Xiang Nan.
All the songs in the "uptown funk" album are good and catchy, and all of them can be used as title songs in other singers' albums.
Albums of such high quality are really rare.
Because in the music world, the output of good songs is actually not high. Tens of millions of songs are released around the world every year, and among them, the songs that are highly praised by everyone may be less than one in ten thousand.
Usually, if there is a song in an album that is catchy, it is no longer simple.
Xiang Nan's album, on the other hand, has twelve songs that are as beautiful as each other, just like a collection. And like other albums, it only costs eighteen dollars, which is really cost-effective.
(End of chapter)
