"Mom, eldest brother, second brother, and third brother are really looking for jobs?" Xiang Nan asked Mrs. Jin?
"Yes." Mrs. Jin nodded.
"The three of them are quite ambitious, and they finally have the idea to support themselves.?
"That's okay, it's better than being a rice bug." Xiang Nan agreed.
"But the current environment is so bad and there are so many unemployed people. They don't know how long it will take them to find a job." Mrs. Jin sighed.
"Yanxi, you should help them or not." Among so many children, Xiang Nan is the most worry-free. Whether it is work or family, everything is arranged in order. Even during the Great Depression, there is no need to worry. Not affected?
"Don't worry, mother, I'm already making arrangements." Xiang Nan promised,
"I'm going to buy a factory and let the eldest, second and third brothers go in and work." Mrs. Jin nodded, then sighed,
"I just don't know how your fifth sister is doing now." Jin Minzhi married her classmate in France. Every once in a while, telegrams will be sent, but they usually report good news rather than bad news. So, , Mrs. Jin doesn’t know her true situation?
"I will send another telegram to ask." Xiang Nan said quickly?
"Okay." Mrs. Jin was relieved... Xiang Nan then bought a wood processing factory and let Jin Fengju, Jin Hesun and Jin Pengzhen work in the factory?
Jin Fengju is the deputy factory director, Jin Hesun is the financial director, and Jin Pengzhen is the logistics director. In addition, hire local people with relevant experience as factory directors?
This will not only ensure that the factory operation does not go off track, but also play a supervisory role for the three brothers. After all, according to the virtues of these three brothers, if there is no careful person watching, Xiang Nan is really afraid that they will sell the factory?
"Eldest brother, second brother, and third brother, I invested 20,000 crowns in this factory and bought it just to accommodate you. You must work hard, otherwise, all my hard work will be in vain." Xiang Nan Say to the three brothers Jinfengju?
"Don't worry, Lao Qi, I will do a good job." Jin Fengju, Jin Hesun, and Jin Pengzhen all nodded.
So far, they have nothing to fault. Compared to those who are unemployed and still can't find a job, it's pretty good for them to have a job?
Xiang Nan nodded. He then named the factory IKEA, specializing in the production of low-priced and practical furniture, with a style that focuses on simplicity, simplicity, and comfort.
Because now is the era of the Great Depression, people's consumption has been downgraded, and they cannot afford luxury and luxurious furniture.
So this kind of low-cost, practical furniture will definitely be popular? For this reason, Xiang Nan specially took advantage of the current recruitment shortage and hired low-cost and experienced workers.
Especially talented designers, come to design for IKEA? Let even low-priced furniture have natural, simple and textured designs, so that consumers can have a higher cost performance?
…?
"Yanxi, it's just a woodware factory. Is it worth your time and effort?" Bai Xiuzhu asked doubtfully, wondering why Xiang Nan cares so much about a woodware factory?
But Xiang Nan smiled? If the furniture is well made, the business will actually be huge? In reality, IKEA has achieved a market value of 400 billion euros by selling furniture, ranking 200th among the world's top 500 companies. Eighty-seventh, better than Coca-Cola and Nike.
Is Qualcomm ranked higher?
"Actually, no matter how big the business is, as long as you work hard, there will always be development." He explained with a smile,
"Just like Dong Lai Shun, it was just a food stall at the beginning, selling some bean juice, grilled cakes and so on. But the boss worked hard and was diligent and thrifty. In less than ten years, he changed his mind from a food stall to a large restaurant. Especially the mutton-boiled meat, which can be compared with Zhengyanglou. Bai Xiuzhu nodded after hearing this... Then, under the guidance of Xiang Nan, IKEA launched low-priced and practical furniture. After it was put on the market, it was really popular. Welcome? Especially those in the middle class who want to change their furniture but can't afford it to be so expensive, so they can only choose from low-priced furniture? Although IKEA's furniture is low-priced, it is full of design and is better than ordinary low-priced furniture made in a rough manner. How much? Those middle-class people can't afford too luxurious furniture, but they don't want to lower their aesthetics and quality of life too much. Therefore, IKEA's low-priced, practical, and richly designed furniture is naturally favored by them. Because of this, IKEA has received a large number of orders. When other woodware factories were facing the dilemma of having no jobs to open, the IKEA factory was working overtime, providing jobs for at least 200 people, allowing the area's The congressmen were all very grateful. Xiang Nan also established a friendship with the congressman, and later funded the congressman's party, hoping to win political allies for himself. Of course, this is all a story later. During this period, Xiang Nan also gave money to the congressman. Minzhi sent a telegram and learned that her life is pretty good now. Although she also suffered from the Great Depression, because France has a huge colony in Africa, there is a large enough market for goods to be dumped. In addition, as a result of the victory in World War I, The country received a large amount of war reparations, so the impact of the Great Depression on France was relatively small, so her life was not greatly affected. Seeing this, Xiang Nan felt relieved...? Entering March 1st, IKEA furniture has been exported to Denmark, Norway, Finland, Germany and other countries, and has achieved very good sales. To this end, Xiang Nan has continued to invest and expand production, and has successively acquired more than a dozen woodware factories that were on the verge of bankruptcy, and expanded It increased the scale of production, allowed the number of employees to exceed 10,000, and indirectly created nearly 30,000 jobs. This also made him more and more popular in the political circles. Because during the Great Depression, all factory owners were reducing production and Suspension of recruitment and layoffs, only Xiang Nan is willing to invest, recruit workers, and expand production? For politicians, such a big boss is naturally worthy of attention? And as IKEA expands production, Jin Fengju has been promoted from deputy director to The annual salary of factory directors, company managers, company vice presidents, etc. is as high as 6,000 crowns. Can they be considered as returning to their previous income? In comparison, Jin Hesun is still the financial director, and Jin Pengzhen is still the workshop director. Their status and remuneration have not changed much? The reason is that Jin Fengju At any rate, after a few years in college, I finally have some talents, and I am more determined to change my past mistakes. After arriving at the factory, not only hard work, but also risk-taking, at least I am not procrastinating in doing things, and my attitude is still serious? So Xiang Nan is also willing Promote him more and give him more money? But Jin Hesun and Jin Pengzhen still have some dandy habits. They often arrive late and leave early without saying anything, and they also do things carelessly and get by? If Xiang Nan is not an investor and doesn't want to give them a bowl of rice, they don't want it. They were dismissed a long time ago when they were told about promotions and salary increases? Therefore, when Jin Fengju became deputy general manager, the two of them could only remain idle.
