In February, "Ready Player One" directed by Spielberg was released.
The plot of this movie is actually very simple, it is a story about breaking through levels and grabbing treasures in the game.
But after it was released, it immediately detonated the film industry, attracting countless audiences to flock to the theater to watch it.
The reason for this is because the main focus of "Ready Player One" is not the plot, but the feelings. Hundreds of Easter eggs make this movie the perfect object of nostalgia for movie fans.
In this movie, Spielberg incorporated almost all the well-known IPs in film history, as well as all the movie IPs he has ever directed.
For example, Superman, Alien, Gundam, King Kong, The Shining, Terminator, Batman, Iron Man 5, Chucky, Jurassic Park, Saturday Night Fever, Dungeons and Dragons...
These IPs belong to different film companies. It is extremely difficult to integrate them into one movie. At least when Xiang Nan originally filmed "The Instant Universe", he only used Universal Pictures' IP.
Spielberg made his debut in the 1970s, and it has been more than 40 years now. He has a very high popularity and status in the industry. He has also cooperated with major film companies and has a lot of love.
Therefore, he just said hello and brought all these IPs over. Xiang Nan may not have this kind of face, so I really have to admire him!
In the end, the North American box office of "Ready Player One" was US$250 million, and the global box office was approaching US$800 million. It's really admirable that Spielberg still has such creativity at the age of seventy-two.
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In March, the Oscars were held. Xiang Nan went with Cong Shan as usual, but returned empty-handed as usual.
This year's big winners are "Green Book," "Roma" and "Bohemian Rhapsody." It is worth mentioning that the drama "Roma" is distributed by flix.
Flix started launching self-produced dramas in 2013. Before that, as an online video platform, it had always launched programs produced by other companies.
Until 2007, Sony Pictures and Disney Pictures suddenly announced that they would cancel their cooperation with flix and remove all their movies. As a result, flix, which had been developing well, fell into a content crisis, and the outside world was worried about its future. .
After all, online video platforms like it are severely restricted by content providers and have their throats strangled. Once they cancel cooperation with it, it is not far away from closure.
As a result, flix's stock price plummeted, from its peak of forty dollars per share to only ten dollars per share. In this case, flix learned from the pain and decided to withdraw from self-produced film and television dramas in order to get rid of the shackles of content providers.
So in the past three years, "House of Cards" turned out. This series became very popular after its launch, and also made a name for flix's own dramas.
After that, flix continued its efforts and successively launched many self-made dramas, self-made documentaries, self-made movies, etc.
Because online video is favored by investors and considered to be the next generation of entertainment, with more and more users and higher profits, its stock price is getting higher and higher, with a price-earnings ratio as high as 380 times.
The so-called P/E ratio refers to the ratio of the stock price divided by earnings per share. The higher the P/E ratio, the more optimistic the company's potential is. Generally speaking, a P/E ratio of more than 20 times is considered a high P/E ratio.
For example, Google's P/E ratio is 20 times, Apple's P/E ratio is 27 times, Facebook's P/E ratio is 11 times, and Universal Pictures' P/E ratio is 20 times.
Flix's price-to-earnings ratio is as high as 380 times, which is more than ten times higher than Internet hegemons Google, Facebook, and Apple, and more than ten times higher than Universal Pictures, which has Xiang Nan as its director. This shows that investors have high expectations for it. How strong is the confidence.
This is why flix financing is easier. And easy money easy go, because money is easy to come by and it doesn't hurt to spend it, so flix is more willing to invest in some themes and stories that other film companies dare not invest in.
For example, this "Roma", Martin Scorsese's "The Irishman", JC Chandor's "Three Borders" and so on.
The subject matter of this type of movie is often niche, and the story is different from the three-part style popular in Hollywood. It is more stylized, so there are certain risks in investment. Other film companies dare not invest, but flix does.
Naturally, some of the films suffered losses, but there were also some films that achieved very good results.
Because in the past decade or so, mainstream Hollywood films have become increasingly conservative. Most of them are special effects blockbusters with average stories and average characters, relying entirely on special effects and scenes to attract audiences.
The most classic example is the superhero movies owned by Universal Pictures.
None of the stories in these movies are particularly exciting, let alone compared to classics such as "Titanic", "Forrest Gump", "The Shawshank Redemption" and "The Godfather".
Even compared with the popcorn movies of the 1990s such as "True Lies", "Air Force", "Air Force One", "Die Hard", and "The Island", they are far behind.
And after watching special effects blockbusters for so many years, the audience has actually begun to get a little tired of them.
Therefore, these niche and alternative films invested by flix are becoming more and more popular, and their evaluations are getting higher and higher.
This can be seen from the increasing number of awards that online series and movies have won at various award ceremonies.
To this end, flix announced that it will invest US$13.7 billion in the production of movies and series in the future.
This amount of investment is staggering. A giant like Universal Pictures only invests about US$1.5 billion a year.
Flix’s US$13.7 billion is equivalent to Universal Pictures’ nine-year investment, which shows that it is really ambitious.
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Xiang Nan also knows that online video platforms are the future of film and television drama development.
On the one hand, with the development of technology, people less and less need to go to theaters to enjoy movies.
For example, the resolution of DVDs in 1996 was only 720x480. With the development of science and technology, 4k videos are no longer new, and their resolution has reached 3840x2160, which is 24 times the resolution of DVDs.
In the future, 8k, 16k, and 32k videos will no longer be new, and will be completely comparable to the definition of theaters. And twenty years ago, TVs were generally 25 inches, but now the mainstream is 75 inches. In a few years, 100-inch or 200-inch TVs will not be rare.
In addition, in the future, there will be VR and AR technologies. Watching movies at home can fully obtain an audio-visual experience that is not inferior to that of a theater.
On the one hand, the hands and feet of traditional film giants are constrained and they are increasingly afraid to innovate. In modern business society, it is no longer the big fish that eats the small fish, but the fast fish that eats the slow fish. Whoever is more adaptable to the situation and better at innovation will succeed.
Compared with Hollywood giants who dare not innovate and are conservative and cautious, online video platforms that are enterprising and actively innovative actually represent the future.
Therefore, Xiang Nan acquired YouTube early and invested in flix.
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