In January, Xiang Nan went home with his wife and son as usual.
Ning Weiguo and Qi Aihong are getting older, their health is getting worse and worse, and the days they can spend with them are becoming less and less.
After the fifteenth day of the first lunar month, Xiang Nan's family came to Xiangjiang again.
In 2003, Hong Kong Film declined again, with total revenue less than one billion Hong Kong dollars. It has shrunk by two-thirds compared to its peak. This caused a large number of film companies to close down and a large number of employees to change careers.
Even Zou Wenhuai wants to sell Jiahe, so stop holding on. After all, there are no more superstars like Jackie Chan and Xiang Nan under Golden Harvest. The only remaining ones, such as Sammo Hung and Zhen Zidan, have no ability to carry the box office.
No matter how hard you try, you will only lose money, so it is better not to do it.
After Xiang Nan heard about it, he went to visit Zou Wenhuai and bought Jiahe for one billion Hong Kong dollars.
In fact, Jiahe's current actual assets are only worth about HK$500 million. Because apart from the more than a hundred movies in the film library and the shell of the listed company, it has almost no decent assets.
The Ax Mountain Road studio in Jiahe is rentable, but the office building is not. However, the location is very remote and it is not a very good building. In addition, there are more than a dozen theaters. But in addition to the equipment inside, the house is also rented.
In addition, Jiahe also has film appointments with some celebrities. For example, Mui Yanfang, Wang Yuxian, Lin Qingxia, Zhong Chuhong, etc. all have film dates with Golden Harvest.
However, they are now withdrawing from the industry, getting married, and passing away. It is naturally impossible to get them back for filming.
Therefore, Golden Harvest is actually an empty shell now. It is no longer the star-studded and global hegemon in the film industry in the 1980s.
The reason why Xiang Nan was willing to pay one billion Hong Kong dollars was simply because of past friendship. After all, it was thanks to Jiahe that he was able to develop in the United States.
Although there were some conflicts during the period, times have changed and there is no need to mention them again.
…
As for ATV, it has been three years since it settled in the mainland.
In three years, ATV has achieved very good results in the mainland.
On the one hand, its programs are more creative than those in the mainland, with greater investment and better production. For example, "Grandpas Over Flowers" travels to Europe, America, Australia, Africa... and sees different scenery from all over the world.
Mainland variety shows are still mainly indoor variety shows at this time. Naturally, there is no way to compare with this kind of outdoor reality show.
On the one hand, the mainland's economy is not yet developed, while Xiangjiang's economy is pretty good. For a city with a population of only 7 million, the GDP is about one-tenth that of the mainland.
It is said that the economic base determines the superstructure, which is why Chinese people still look up at the Hong Kong entertainment industry. Xiangjiang's movies, Xiangjiang's music, and Xiangjiang's dramas are still very attractive at this time.
In a few years, when Hong Kong's GDP is only equivalent to 3% of that of the mainland, mainland audiences will completely lose interest in Hong Kong entertainment.
"Well done Shanshan." Xiang Nan said with a smile, "You deserve the most credit for ATV being able to take root in the mainland."
Within three years of its launch, ATV not only opened up the mainland market, but also won the favor of advertisers. Now ATV's annual advertising revenue has increased by HK$500 million, and it has initially achieved breakeven.
For ATV, this is already extraordinary. After all, before this, ATV mostly lost money and rarely made money.
"Brother, if you hand over the company to me, then I will naturally help you guard this place." Shanshan smiled, "By the way, brother, don't just praise me. Do you think I haven't done enough?" , give me some guidance."
"You have done a good job." Xiang Nan smiled, "However, it is best to focus on the mainland market in the future.
You also know that Xiangjiang only has a population of 7 million. Even if they all watch ATV, there will only be a small number of people. But the mainland is different. With a population of 1.2 billion, that is the market with the greatest potential.
Nowadays, mainland TV stations are separating production and broadcasting. I estimate that in the future, all programs of mainland TV stations may be produced by outside companies.
And our ATV program production capabilities are undoubtedly very strong, so we have the ability to get a share of the pie in the mainland. What do you think? "
The so-called separation of production and broadcasting means the separation of the main body of production and broadcasting of TV programs. In short, the TV station is no longer responsible for producing programs, but only purchases programs from the outside world to broadcast.
The advantage of separating production and broadcasting is that it introduces a [market competition mechanism]. Instead of the previous leadership having the final say, the market has the final say. This makes it easier to produce good programs and promote the development of the radio and television industry.
Therefore, mainland TV stations began to try to separate production and broadcasting in the mid-1990s, and they are still undergoing reform today. Xiang Nan knows that in the future, most TV dramas and variety shows will be produced by film and television entertainment companies.
If ATV can get a share of the pie, the income will be much greater than in Hong Kong. After all, mainland TV stations are really rich, with a TV series selling for hundreds of millions.
In comparison, the TV advertising market in Hong Kong is only over a billion Hong Kong dollars, and the money earned after a year of hard work is not as much as the money earned from selling a TV series in the mainland.
Therefore, it is not difficult to choose which one is more important.
Upon hearing this, Shanshan nodded.
She admitted that Xiang Nan was right. In fact, last year, ATV's revenue in the mainland exceeded its revenue in Hong Kong.
…
Xiang Nan then made an appointment with South Korean star Song Hye Kyo for dinner.
Song Hye Kyo was born in 1981, debuted as a model in 1996, became popular with "Shunfeng Obstetrics and Gynecology" in 1998, and became popular in Asia with "Autumn Fairy Tale" in 2000.
This TV series was purchased by ATV and caused quite a stir in Hong Kong after it was broadcast. Song Hye Kyo also became famous in Hong Kong and won the favor of many advertisers.
When Xiang Nan asked her out, she was filming a commercial in Xiangjiang.
"Mr. Charles, is it really you?! I thought it was who was playing pranks on me." Song Huiqiao said in surprise when she saw Xiang Nan.
In the late 1970s, Xiang Nan had already become popular in South Korea with "Snake", "Drunken Master", "Laughing Fist", etc. In the following ten years, his movies have done well at the box office in South Korea, and his reputation has been maintained very well, making him a top international superstar.
"Don't be so exaggerated, of course I'm the one asking you." Xiang Nan said with a smile, also in Korean.
"Ah, you speak Korean?! I didn't expect your Korean to be so standard." Seeing Xiang Nan's fluent Korean, Song Huiqiao was also surprised.
Xiang Nan smiled.
His "Reply 1988" mission was not in vain.
"You'd better sit down first." Xiang Nan said, "Let's talk slowly."
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