"Shanshan, you did a great job. I didn't expect you to actually do it." Xiang Nan said to Shanshan with a smile.
He originally had no hope of ATV entering the mainland. Because the mainland has always strictly controlled the media, the barriers to entry are very high. But unexpectedly, Shanshan actually did it.
"Thank you for the compliment, brother. I just wanted to try it, but I didn't expect it to actually work." Shanshan smiled modestly. In fact, over the past year, she has really put in a lot of effort for ATV to enter the mainland.
"Well done! I knew you were capable, and you really didn't disappoint me." Xiang Nan smiled and said that ATV's entry into the mainland was indeed a brilliant move.
On the one hand, the market potential in the Mainland is huge enough to make ATV a fish leap in the sea and a bird fly high in the sky. On the other hand, there are a lot of talents in the Mainland. After ATV enters the Mainland, it can also use more talents from the Mainland to produce better dramas. episodes and programs.
Seeing Xiang Nan praising herself so much, Shanshan couldn't help but be very happy.
"But entering the mainland is just the beginning. Being able to stay and develop is the next best thing." Xiang Nan reminded Shanshan.
"I know." Shanshan nodded.
There are many differences between the mainland and Xiangjiang. We still need to adjust and adapt, and we are likely to encounter further setbacks. However, Shanshan has confidence in herself and everyone in ATV.
…
Xiang Nan then went to see Wang Jing.
"Mr. Ning, I'm going to open a branch in the mainland to shoot movies that cater to the tastes of mainland audiences. What do you think of this idea?" Wang Jing asked again.
"Okay." Xiang Nan nodded, and then suggested, "For branch offices, don't let Hong Kong people decide. The ratio of mainland employees to Hong Kong employees should be maintained at a ratio of seven to three, with an emphasis on mainland directors and actors. "
When many companies go to develop in one place, they like to use airborne management to take care of the company. As a result, these managers do not understand the local system, culture, and rules. They tend to be arrogant, follow the script, and are unable to make timely adjustments to local conditions.
Therefore, many branches often prosper when they open, but close down in despair after only a few years, and are forced to withdraw from the local market.
Such cases are very common in the field of multinational companies. For example, Amazon, Google, Uber, MSN, Yahoo, etc. all died of acclimatization.
Xiang Nan knows that the mainland's film and television market has huge potential, with a scale of more than 200 billion yuan. However, the mainland film and television market is so prosperous, but there are very few Hong Kong and Taiwan directors, Hong Kong and Taiwan artists, and Hong Kong and Taiwan producers who can make money here.
Many previously famous directors, artists, and producers could only make bad movies and dramas after entering the mainland, which ruined their childhood filters.
The reason for this is that they are not accustomed to the local environment and have no understanding of the mainland market and changes in audience tastes. Therefore, they copy their previous successful experiences and the result is naturally difficult to please the mainland audience.
Therefore, Xiang Nan is not prepared to use managers from Xiangjiang to manage the branches in the mainland, which will only cause acclimatization.
Wang Jing nodded, "Mr. Ning, I understand."
He also knows that if he wants to develop in the mainland, he must understand the mainland market. Many directors, artists, and producers don't understand this truth and blindly go to the mainland to develop, but they quickly end up on the street.
"Well, Director Wang, I know you are a smart person and you will handle this matter well." Xiang Nan smiled.
Although Wang Jing has made many bad movies in the mainland, such as "The Martial Arts", "Macau Storm", "The God of Wealth Inn", "Beautiful Secret Order", "Ouchi Agent Zero Ling Dog" and so on.
But I have to admit that those movies had bad reviews but did well at the box office. The "Macau Storm" trilogy alone earned 2.6 billion yuan at the box office.
It can be seen that Wang Jing actually has a good grasp of the audience's taste.
…
Xiang Nan then made an appointment with Lin Xinru for dinner.
Lin Xinru was born in 1976. She became famous in 1998 with "Huan Zhuge Ge" and became popular on both sides of the Taiwan Strait. As a result, he quickly entered the film industry. This year alone, "The Winner", "Crazy About You", "New Gambling Country and Enemy City" were released, and there is also a "Thunder Men" currently being filmed in Hong Kong.
Xiang Nan asked her to meet because he wanted to fulfill his childhood dream. After all, everyone was young once. When "Huan Zhu Ge Ge" was on the air, Xiang Nan followed it endlessly for every episode.
"Mr. Ning, I am really honored to have dinner with you." Lin Xinru said coquettishly when she saw Xiang Nan.
"You're welcome. It's an honor for me to invite Ziwei Gege, who is famous on both sides of the Taiwan Strait, to have dinner with me." Xiang Nan smiled and said, "Please have a seat."
"Mr. Ning, please don't say that. In fact, you are my idol. I like watching your movies very much, especially the one "Crouching Tiger, Hidden Dragon", which was really well done. I don't know when I If there is a chance, could I work with you?" Lin Xinru immediately smiled.
"There must be a chance." Xiang Nan smiled, "You are so beautiful, it would be a pity not to make a movie."
"Really?! Wow, that's great!" Seeing that he agreed so happily, Lin Xinru couldn't help but said happily.
Because Zhang Ziyi starred in "Crouching Tiger, Hidden Dragon" with Xiang Nan, he is now a famous star both in the mainland and in Hong Kong.
Film companies in Hong Kong have already invited her to film movies, and they are all big productions, such as "Shaolin Soccer", "The Legend of Shushan", "Killer", "Dark War 2", etc. They have all offered her an olive branch.
These movies have large investments, high-ranking stars, and are all first-class productions. They are much better than the small productions she made such as "The Winner" and "Crazy About You."
Therefore, she very much hopes that she can become an internationally famous movie star like Zhang Ziyi. And this must rely on Xiang Nan's support. Otherwise, she doesn't know how long it will take to make it on her own.
"Don't be too busy to be happy. I can give you the opportunity, but whether you can grasp it depends on your own performance." Xiang Nan said again.
Lin Xinru nodded immediately, "Mr. Ning, whatever you want me to do, just ask me."
Xiang Nan smiled with satisfaction.
…
Xiang Nan stayed in Xiangjiang for half a month, mainly supervising the work of ATV and opening a branch in the mainland.
As for ATV, although the quality of its programs has made great progress in the past two years, the quality of many dramas is better than that of TVB. But Wireless’s reputation is not in vain. Many changes have been made to ATV in recent years.
For example, it has also increased its investment in TV dramas and launched many higher-quality dramas, such as "Genesis", "Four Talents in Suits", "Fire Ambition", "The House of Gold and Jade", and "The Pursuit of Wrongs" "And so on, it regained a lot of ratings.
What's even more disgusting is that it copied the program ideas of "Super Girl", "The Big Show" and "Hong Kong's Talent Show" and created its own reality show.
7017k
