However, Cheng Ji refused to listen to her father's suggestions. She had already made her own ideas. She plans to follow the example of Facebook, which is now popular in the United States, and create a Chinese version of the social platform.
"Although the video platform is popular, it is not suitable for the mainland environment." Cheng Ji analyzed to his father, "Because we in the mainland do not protect copyright well, there are pirated resources all over the Internet, and we cannot stop them, and we cannot build a healthy ecosystem. .
Moreover, Internet users are very mobile. Today they watch this video, and tomorrow they may go to other sites and watch other videos, and they may not be able to stay.
But social relationships are different. It establishes a social relationship on our site and makes it impossible to wander to other sites. So social networking sites are more reliable. "
When Xiang Nan heard what she said, he couldn't help but admire his daughter's intelligence.
Indeed, social platforms are the hardest to replace.
The payment system also includes competition from WeChat and Alipay; the video platforms include Youku, iQiyi, Bilibili, and Tencent Video; the news platforms include Toutiao and Yidian; the live broadcast platforms include Huya and Douyu...
Only social platforms are always the only ones that can’t be snatched away even if they want to.
At such a young age, his daughter can understand this and is worthy of being his son.
…
In the second half of 2006, Cheng Ji launched his own social platform, named Weibo.
Because before this, the concept of blogging has been deeply rooted in people's hearts. Weibo is similar to a blog. It is also a platform for netizens to express their thoughts, but there is a limit on the number of words, so it is named [Weibo].
After the Weibo platform was launched, Xiang Nan gave strong support and ordered all his artists to register and share their updates. Although in name they are managed by celebrities, in fact most of the people behind the scenes are staff.
The reason for this is mainly because most celebrities have little culture.
Although most of the artists under Kirin Pictures graduated from college, their scores in the cultural courses of the college entrance examination were only 300 or 400 points. It is no exaggeration to say that they were only at the level of a junior college. Anyone who has graduated from a bachelor's degree is more educated than them.
Coupled with their celebrity status and being surrounded by flowers and applause all year round, one or two of them are a little bloated and don't know themselves clearly. So if we let them manage Weibo by themselves, they might be exposed in a few days, so it’s better to leave it to the staff to take care of it.
Because the stars of Kirin Pictures, such as Chen Hao, Wang Kai, Wu Yue, Zhang Ziyi, Zhang Jingchu, Sun Honglei, Tong Liya, etc. are all popular stars, they are beautiful, handsome, and very popular, so After they registered on Weibo, they immediately attracted a large number of fans to watch.
This also makes Weibo have more than one million registered users in less than two weeks since its launch.
The potential of Weibo was quickly noticed by major Internet companies. In addition, Xiang Nan is the godfather of the mainland Internet. Baidu, Tencent, Alibaba, Xinxang, NetEase, and Souhu all have large shares held by him, so they naturally reciprocate and invest in Weibo.
In addition, there are a large number of venture capital funds that also want to invest in Weibo. Cheng Ji didn't reject anyone who came, and in the end she only chose Xinxang's investment.
Her reason is that Baidu started out as a search engine, and once Weibo uses its funds, it may open the door to crawling Weibo's content. At that time, people will not go to Weibo sites, but directly search and browse on Baidu.
Tencent itself is also engaged in social networking. They are enemies rather than friends, and they will definitely face competition in the future. If you accept its investment, you will be entangled by then.
Alibaba is an e-commerce platform, and Weibo is a social platform. After the number of users increases in the future, you can also consider e-commerce, so you should not accept investment from Alibaba.
Xinxing, NetEase, and Souhu are all portal websites, but each has its own focus. NetEase is mainly about games, Xinxing is mainly about news, and Search is mainly about sports.
In comparison, news is more attractive to Weibo.
Weibo can be used as both a social platform and a news platform. A piece of hot news can ignite everyone's conversation. By then, thousands, tens of thousands, or hundreds of thousands of Weibo posts will be posted, and it will be difficult for this website to become popular.
Seeing that his daughter analyzed things so clearly, Xiang Nan felt that he had nothing to teach her. So let her do whatever she wants.
…
Cheng Ji subsequently accepted a number of venture capital investments and established a cooperative relationship with Xinxang. In this way, Weibo becomes even more attractive.
Especially at the end of the year, Weibo launched the Weibo Hot List to discuss current social affairs and pay attention to hot news. It also transformed Weibo's influence from online to offline, attracting more and more users.
In early 2007, Weibo, which had only been established for half a year, already had 30 million users and a valuation of 3 billion yuan.
I am a hero and a good man. Cheng Ji has just turned 22 and is already a billionaire. He is listed on the Hurun Rich List and has attracted widespread media coverage.
However, Cheng Ji doesn't really like the media comparing himself to his father.
Although her achievements today are inseparable from her father's support, the most important thing is her own efforts.
Weibo's program development, website maintenance, publicity and promotion, business decision-making... are all done by her own team. So the media wrote that all her achievements were due to her father, which made her somewhat uncomfortable.
Xiang Nan also understood his daughter's thoughts, so he tried his best to downplay his influence and removed a lot of relevant news through his own connections.
…
Entering 2007, Xiang Nan resigned as chairman of Kunpeng Real Estate.
The reason for this is mainly because the tree is too big to attract wind.
Kunpeng Real Estate is now the subject of much attention as the largest private real estate company in the Mainland. As long as there is anything wrong with it, it will be magnified infinitely.
After the rapid development of the real estate industry in the past decade, there are also more and more conflicts with consumers. People are increasingly complaining about real estate, and the government's policies on real estate are becoming increasingly tight.
Therefore, Xiang Nan did not want to wade into this muddy water again, and was preparing to sell his stocks one after another and withdraw from the real estate market.
Current executives of listed companies are subject to various restrictions on selling stocks. After you leave your job, there will be far fewer restrictions. So it's better to resign.
After this news was announced, the market value of Kunpeng Real Estate plummeted by 30%, from 150 billion to 100 billion, which shocked Han Chunming.
Because Xiang Nan's chairman has always been on a temporary basis and does not come to the company at all. He makes the final decision on almost all matters of the company.
But I didn't expect that Xiang Nan would have such a big impact on the market once he leaves office. Nearly one-third of the market value evaporated out of thin air, which is really scary.
"Jianjun, your reputation is really valuable. It turns out that one-third of the company's market value is supported by you." He said with some jealousy.
"Isn't that great? The remaining two-thirds are supported by you." Xiang Nan smiled, "Believe it or not, if you resign as general manager, I'm afraid our company will collapse in a few years. "
"It's not that exaggerated." Han Chunming waved his hand and smiled.
