In 1999, the market value of Xiang Nan's real estate company exceeded the 10 billion mark, more than double the market value of real estate giant Vanke.
Even so, Kunpeng Real Estate still maintains rapid development.
Its development still follows the three-fast principle, which is to acquire land quickly, start construction quickly, and sell quickly, thus forming a high turnover rate of funds. This is also known as the 456 principle, that is, the market will be opened four months after acquiring the land, the funds will be withdrawn within five months, and the funds will be recycled after six months.
With such a high turnover, Kunpeng Real Estate's profit margin is astonishing, reaching 100% to 150%, which is why Kunpeng Real Estate has such a high market value.
However, Xiang Nan also knows that a big tree attracts the wind. So every year, 10% of the income is used for charity. Donate to Project Hope, Poverty Alleviation Project, Respect for the Aged Project, etc.
In addition to real estate, the business of shabu-shabu restaurants has now covered most of China. Even in the south, Jin Manying has opened branches.
However, it also launches hot pot with different characteristics according to different tastes in different places.
For example, the shabu-shabu hot pot in the north is mostly based on clear soup, and the dipping sauce is mostly sesame sauce; in the south, it is generally red oil pot bottom, which is spicy, salty, and rich in taste, and the dipping sauce is mainly oil dishes; in the further south, In the Chaoshan area, health-preserving pot bases are mostly used, the shabu-shabu meat is changed from mutton to beef, and the dipping sauce is changed to sand tea sauce.
This approach, just like KFC and Starbucks, will adapt to local food tastes wherever the stores open in order to attract more customers.
It is precisely because of this that the business of Jin Manying's Shabu Shabu Restaurant is getting more and more popular, and more and more stores are opening. Xiang Nan is already preparing to arrange for it to be put on the market.
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In 1999, Kirin Pictures' earnings were still good.
Now, relying on the reputation accumulated over the years, it has established a good image in the hearts of the audience as "produced by Qilin, it must be a high-quality product".
Therefore, film and television dramas produced by Kirin Pictures are often welcomed by the audience. TV stations are also willing to buy Kylin Pictures' dramas, which makes Kylin Pictures' dramas usually more expensive than other peers.
The price of each episode is a bit more expensive. Kirin Pictures produces hundreds of episodes of dramas a year. When accumulated, the price becomes very expensive. Therefore, Kirin Pictures' profit rate is much higher than that of its peers.
And because Kirin Pictures' dramas are popular, it's easier for artists to become popular. After becoming popular, he received more endorsements and advertisements than other artists, and they were more expensive.
Therefore, although Kirin Pictures has a very high threshold for signing people and never signs people easily, artists who want to join are still like crucian carp crossing the river.
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In addition to the existing industries, Xiang Nan has successively invested in the mainland's Internet industry since 1999. Such as Baidu, Tencent, Alibaba, Souhu, NetEase, Xinxang, Kingsoft, etc.
Because he is the richest man in China, among the top in the global rich list, and has a certain celebrity effect, these Internet companies welcome his investment.
On the other hand, if Xiang Nan is rich but has no reputation or influence, it will not be easy to invest in the Internet industry.
After all, at that time, the Internet was a hot topic and there were many people who wanted to invest.
For example, when Masayoshi Son of SoftBank invested in Alibaba, Jack Ma didn’t even want his money. Masayoshi Son originally wanted to invest US$40 million, but in the end Jack Ma only asked for US$20 million.
Therefore, in many cases, investing is not just about having money. Without that network, without that influence, I wouldn’t be able to keep up with the heat.
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In addition to business, in terms of career, Xiang Nan is still teaching at Peking University. However, for the convenience of doing business, he has resigned from all administrative positions, leaving only the teaching position of a second-level professor.
The reason why he didn't resign and focused all his energy on the company was because essentially, Xiang Nan didn't like doing business.
The shopping mall was like a battlefield, with intrigues and intrigues, which made him very uncomfortable. That's why he handed over Kunpeng Real Estate, such a large company, to Chunming.
In comparison, it is much easier to be with students, and there is not so much psychological burden. And, to be honest, being with young people all the time makes me feel younger.
In terms of literature, Xiang Nan has not written a book in the past two years.
On the one hand, pirates are so rampant that sales of physical books have hit rock bottom. Even authors who were once popular now only sell hundreds of thousands of books, and very few can sell more than a million copies. few.
On the one hand, he now writes more screenplays than books. The most popular dramas in the past two years, such as "Huanzhugege", "Da Ranfang", "Li Wei Becomes an Official", "Never Close Eyes", etc., were all written by him himself.
With these successful works, Xiang Nan's reputation in the literary world has always remained high, attracting the admiration of countless descendants.
And because of this, when Kirin Pictures sent people to Xiangjiang to discuss the film and television adaptation rights with Jin Yong, Jin Yong gave a very generous price.
Moreover, he also said that he is also a fan of Xiang Nan's books. He has read his Emperor Trilogy and thinks it is very good. He also said that his "Harry Potter" series is very imaginative. Therefore, although he and Xiang Nan are strangers, they have been close friends for a long time, and heroes cherish heroes.
The main reason why Xiang Nan wants to buy Jin Yong's martial arts film and television adaptation rights is because Jin Yong's martial arts is really popular. In the entertainment industry, many artists became famous by starring in Jin Yong's martial arts dramas.
For example, Hu Jun made his debut early, but it was not until "Dragon Movie" that he truly became an instant hit and became a household name.
For example, Liu Yifei, although he had acted in "The Golden Family" before, he only really became famous in "Dragon" and "The Legend of the Condor Heroes".
It can be said that Jin Yong's martial arts is an IP treasure house in the Chinese film and television industry. Just like "Star Wars", "Star Trek" and "Stargate" in the United States, it is always new to watch and often photograph. Decades have passed since its birth, and it is still not outdated.
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After Xiang Nan bought the film and television adaptation rights for Jin Yong's thirteen martial arts films, he then started looking for a director to film.
There are not many directors who make good martial arts films in China. This is mainly because domestic martial arts filmmaking started relatively late.
Hong Kong has been filming martial arts films about gods and demons since the 1940s, such as "The Burning of the Red Lotus Temple", "The Bone Yin Yang Sword", "Tathagata Palm", "Once Upon a Time" and so on.
In the 1970s, when Lydia and TVB were founded, a large number of film talents poured into the TV stations, making the production experience of martial arts dramas particularly rich.
Therefore, in the 1980s, Xiangjiang was able to produce immortal masterpieces such as the 1983 version of "The Legend of the Condor Heroes" and the 1984 version of "The Legend of the Condor Heroes."
There were no martial arts films in mainland China before. It was not until after the reform and opening up, influenced by Hong Kong and Taiwan, that martial arts films began to be produced. As for martial arts dramas, they started even later.
Due to a lack of production experience, the quality of the early martial arts dramas was extremely low. For example, "The Record of Jianghu Enmity", "The Legend of Yimo High Roller", and "The Bloody Battle in Kongtong" are regarded as masterpieces.
